digital future now, gild international, barcelona
DESCRIPTION
Rassak Founder and Principal talks about the current state of digital media and technology---for senior managers.TRANSCRIPT
//digital future now
barak kassarprincipalrassak experience
//world’s shape shifted
//ADD
//more messages, same number of braincells
//Tune Out Technology
photo: ckelly
//digital consumer power
//how to adapt?
photo: madpai
//differentiation
//distribution
photo: markhillary
//emotion
//pensiveness
//laughter
//targeting
//self-declared interest
//implied interest
//behavioral
//“location-based”
//superdemographic
//the facebook status is mightier than the sword
//obama asks twitter to delay maintenance
//build a business
//listening
photo: suchitraprints
//optimizing
Vs.
//reputation
//rapid prototyping
//new business models
http://tinyurl.com/followU