digital governance canvas summary
DESCRIPTION
Intuitive, pragmatic and comprehensive, it contains everything you need for a complete digital strategy and operating model. A full set of supporting tools sit behind each section of the digital governance canvas. Built on over 30 years’ expertise leading and managing ICT and digital channels for major global organisations. Contact Amberbuzz now for a free consultation to create your own Digital Channel Canvas. [email protected]TRANSCRIPT
Digital Governance Canvas
August 2014
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Digital channels gap
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I bridge the gap!
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DIGITAL GOVERNANCE CANVAS Introducing the…
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Business case
Visitor personas
Big idea Content managemente
Ecosystem elements
Visitor scenarios
Capabilities
Continuous Improvement Processes
KPIs
Ways of working Decision making model
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Business case
Visitor personas
Big idea Content managemente
Ecosystem elements
Visitor scenarios
Capabilities
Continuous Improvement Processes
KPIs
Ways of working Decision making model
Sales
Brand
Service
Communications
Relationship
Efficiency
Social media monitoring
Social media activation
Banners and advertising
Search engine optimisation
CRM capabilities
Sales funnel
Management and leadership Sales and service
Concept & campaign development Technology delivery
Publishing and moderation Organisation
Financial (biz goals) Customer (conversion goals)
Internal (process targets) Learning and growth
Status reporting Idea/opportunity management Communications/sharing
Project planning Requirements handling Active document sharing
Issue management Induction Archiving
Workflow management Visitor journey documentation Concept and campaign localisation
Editorial Global IT/biz dev
Design Business Units Marketing/comms
Capability Regional teams Sales/service
Business steering Local teams Investors/HR/sustainability
Editorial teams
Editorial scope
Partners and services
Capabilities and channels
Why do you have a web site?
What value does
your business expect to get for the investment it
puts into the channel?
Who do you expect to visit your web
site?
Why are they visiting, what goals
to they have?
What is the innovative,
exciting new concept that
forms the basis for what you plan to do with digital
channels?
What content?
Who will create and govern the
content that your web site lives on?
What services and platforms will you use? The network
of service providers for your
channel
What are the core processes that your channels needs to be effective?
What do you monitor to form the basis for continuous improvement?
How do you work together to communicate and share across the organisation?
What are the decision-making teams, their scope and composition?
What other channels
support your visitors
journeys, where do they come from? Both offline and
online?
Based on the structure of businessmodelgeneration.com
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Business case
Visitor personas
Big idea Content management
Ecosystem elements
Visitor scenarios
Capabilities
Continuous Improvement Processes
KPIs
Ways of working Decision making model
Sales
Brand
Service
Communications
Relationship
Efficiency
Social media monitoring
Social media activation
Banners and advertising
Search engine optimisation
CRM capabilities
Sales funnel
In a nutshell
Emotional drivers
Rational targets
Management and leadership Sales and service
Concept & campaign development Technology delivery
Publishing and moderation Organisation
Financial (business goals)
Customer (visitor and conversion goals)
Internal (process targets)
Learning and growth (organisational goals)
Status reporting Idea/opportunity management Communications/sharing
Project planning Requirements handling Active document sharing
Issue management Induction Archiving
Workflow management Visitor journey documentation Concept and campaign localisation
Editorial Global IT/biz dev
Design Business Units Marketing/comms
Capability Regional teams Sales/service
Business steering Local teams Investor/HR/sustainability
Logical content
Emotional content
Content governance
Content planning
On platform
Off platform
customers prospects
consumers investors
employees Job seekers
influencers suppliers
I want to research
I want to experience
I want to buy
I want service
I want to apply
I want to contact
I want to contribute
I want to connect
Brand Security
Design Content
Build, host Email, news
Copy, translate
Images, rich media
Campaign Measure
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Intuitive, pragmatic and comprehensive, it contains everything you need for a complete digital strategy and operating model. A full set of supporting tools sit behind each section of the digital governance canvas. Built on over 30 years’ expertise leading and managing ICT and digital channels for major global organisations. Contact me now for a free consultation to create your own Digital Channel Canvas.
Your internet strategy and operating model on one page
Graham Honeywill +358 452 747 707 [email protected]
Business case
Visitor personas
Big idea Content governance
Ecosystem elements
Visitor scenarios
Capabilities
Continuous Improvement Processes
KPIs
Ways of working Decision making model
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Thankyou