digital hot list presentation - trendhunter.com
DESCRIPTION
TrendHunter.com presents at nextMEDIA Toronto's 2010 Digital Hot List! The Digital Hot List is a market access program in which nextMEDIA searches high and low for the online properties, digital superstars or technologies that would interest advertising executives enough to pitch to their brands. Join us as we highlight this year's top nominees and find out what advertisers are looking for in terms of digital media initiatives and partnerships for 2010, how advertisers analyze digital initiatives before taking them to their clients, and who are the key players making this happen.TRANSCRIPT
![Page 1: Digital Hot List Presentation - TrendHunter.com](https://reader036.vdocument.in/reader036/viewer/2022062613/54517b0aaf7959af2f8b972d/html5/thumbnails/1.jpg)
#1 IN TRENDS - The world’s LARGEST collection of CUTTING EDGE trends
© Copyright – Not for Distribution
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Innovate!© Jeremy Gutsche,
POPULAR IS NOT COOL
![Page 3: Digital Hot List Presentation - TrendHunter.com](https://reader036.vdocument.in/reader036/viewer/2022062613/54517b0aaf7959af2f8b972d/html5/thumbnails/3.jpg)
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COOL IS UNIQUE
![Page 4: Digital Hot List Presentation - TrendHunter.com](https://reader036.vdocument.in/reader036/viewer/2022062613/54517b0aaf7959af2f8b972d/html5/thumbnails/4.jpg)
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COOL IS CUTTING EDGE
![Page 5: Digital Hot List Presentation - TrendHunter.com](https://reader036.vdocument.in/reader036/viewer/2022062613/54517b0aaf7959af2f8b972d/html5/thumbnails/5.jpg)
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COOL IS VIRAL
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WHAT HAPPENSWHEN WE HUNT
FOR COOL?
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TERROR APPAREL?
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AWKWARD FAMILY PHOTOS?
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BABY TOUPEES?
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FEATHERED EYELASHES?
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CUSTOM BEER LABELS?
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BRAILLE TATTOOS?
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ANGRY BABY BLOGS?
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CO-ED MATCHING HAIRCUTS?
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P.A.D.D.?(POST ‘AVATAR’ DEPRESSION DISORDER)
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MICRO-TRENDS & VIRAL INNOVATION SURROUND US
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CHAOS MAKES INSPIRATION DISTRACTING
CUSTOMERS
COMPETITORS
STRATEGY
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HOW DO WE MAKE SENSE OF THE NOISE?
\
CUSTOMERS
COMPETITORS
STRATEGY
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40,000 Trend Hunters
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100,000 micro-trends
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31,000,000 views / mo
***** * *** **** **
** * ** ** ******
* *** ** **** *****
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Or as my mom describes it…
WE PLAY ON THE
INTERNETALL DAY
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3TAKEAWAYS
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1) TrendHunter.com is on FIREUp 400% this year (25% more since our application)
Weekly Page Views 2009 - 2010
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1b) About the same size as Maxim and Cosmopolitan
… but just 6 full time people
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2) Unrivaled Platform for Trend Research
+
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3) Putting CANADA on the map in for trends & innovation
• #1 Largest Trend Network (40,000 people – 8x bigger)
• #1 Most Popular (31,000,000 views / mo – 30x bigger)
• #1 Most Updated (100+ / day – 10x bigger)
• #1 Trend Research Platform Used by eBay, Microsoft, Google, P&G when they need to spark innovation.