digital identity & social media
TRANSCRIPT
Main Objetives
To understand how Internet has changed our lives & transform businesses and organizations
To understand the role that Internet and social media play in our professional lives
To develop our digital presence and some key professional skills, using both social media and other social services
To develop a solid, coherent and consistent digital identity for our professional development.
To learn how to enhance our learning & working through social media.
To become a more productive worker by using social media.
To become a connected & skilled worker able to manage our digital identity and to work in collaborative and digital environments.
VALUES
Collaboration, cooperation comunications, horizontality, transparency
ORGANIZATIONS PROFESSIONALS Comunications
Network
Info
rmat
ion
Long
life
lear
ning
DIGITAL TRANSFORMATION
TRANSLATES
A NEW SET OF DIGITAL COMPETENCES
CHANGE
PLE. PERSONAL LEARNING ENVIRONMENT
Digital Identity
Digital transformation, social media and digital identity
DIGITAL IDENTITY
Analize our understanding and use of digital tools and services Analize ourselfs (autosurvey) Google our selfs (team activity) Analize classteam twitter acount (team activity) Analize our general digital compentece (individual scoring rubric) Build up our digital presence (social networking services) Twitter* Linkedin* Facebook Google + Pinterest Scoopit Paper.li Instagram Slideshare Youtube Flickr Build up our digital presence (blogging, information management) Wordpress* Blogger* Tumblr* Delicious* Diigo* Feedly* Build up our Personal Learning Environment (PLE)
Let’s try to identify some main characteristics of this changing world.
10 minutes discussion trying to define the world we are living at. In teams of 2, 5 minutes, write down some adjectives defining our world.
Debrief together these adjectives.
Activity #1
We live in a digital world.
There are no two separate worlds (virtual and physical).
There are no parallel worlds, there is just one world, made upon physical and digital objects.
What we are, our lifes and our businesses come from a complex and dynamic process of hibridation.
Hybrid
TESCO markets at South Corea underground
The digital and the physical worlds have become increasingly interwoven
Increased integration ON-OFF (QR, NFC, Augmented Reality)
Hybrid
The change has become permanent: The only thing that is stable (solid) is change.
Even its pace is changing and acelerating.
We live in a world dominated by the so-called "digital laws”: from Moore's Law that stays that the power of chips doubles every 18 months, to Kryder's law, the storage capacity doubles every 12 months, passing through the Nielsen’s Law, the data transmission rate is doubled every 21 months.
A world characterised by what Barry Schwartz called the “paradox of choice”.
A “liquid modernity” (Zygmunt Bauman) or a “Continuous Flow Era” (John Seely Brown).
Changing
We live in an uncertain world. The future is also uncertain. The speed at which everything happens and everything changes is accelerating and we are always encountering a proliferation of disruptive technologies.
The convergence of social, mobility, cloud, big data and integrated communications leads in turn to more changes, new innovations, new opportunities and more disruptive technologies.
All industries have been or are being affected by digital transformation. The "digital pressure" upon organizations is growing and comming from different points.
Uncertain
Complexity has become, in fact, one of the main drivers that affect organizations and individuals in assessing data and making decisions.
Complexity is now a current ingredient even for economical theory which is giving up equilibrium.
Innovation requires complexity and diversity (The Atlas of economic complexity)
Learning to live and be able to manage this complexity is already the main attribute for our times.�
Complex
We have become more social
We must assume that we have forever changed the way we communicate, learn, work, relate to others, love or protest.
CASTELLS
Social
We live in world characterized by the word social. Our entire socioeconomic environment has been transformed. The social has become the norm.
In fact, everything has gone social. Internet has become social, businesses are social (social business) even the processes and technologies of business management are becoming social (social CRM, crowdsourcing).
Today, anyone can post a video, share a photo, write a blog or join a social network.
We are no longer passive consumers, we demand to be heard, considered and respected.
Social
We live in a globalised world.
And Local In an increasingly globalized and homogenized world, technology can help us visualize the marginal and address the particular.
But we need more than technology professionals with the right skills. We need knowledge workers (Drucker) who can integrate the convergence of globalization and rapid technological change (the so called Knowmads).�
Global
There are more mobile devices than people in the world.
There are more Internet access from mobile devices from fixed. The average age is around 13 years
By 2020 is expected to be 24,000 million Internet-connected devices.
For a vast and growing majority of Internet users worldwide is primarily a mobile experience
Mobile
We are living is one of the few disruptive revolutions in the history of mankind. One of those transformations that have changed our production system.
The digital transformation would even modify our brain ann our habits of behavior.
We live in a world characterized by an exponential acceleration of social and technological change, a world increasingly in need of talent and innovation to respond to globalization and complexity but also provide answers to the local and attend to the different.
Conclusion
Go to this test and answer the questions
Activity #2
10 minutes survey on your Internet and Social Media use Individual. 5 mins for answering Debrief together in a 5 minutes talk
1. What is digital identity and how do I get one? 2. How can my digital identity impact my job search and future career
prospects? 3. How can I "professionalize" my networks?
Digital identity
Whether you realize it or not—or even wish to admit it—you already have an online reputation to protect.
Brian Solis
VALUES
Collaboration, cooperation comunications, horizontality, transparency
ORGANIZATIONS PROFESSIONALS Comunications
Network
Info
rmat
ion
Long
life
lear
ning
DIGITAL TRANSFORMATION
TRANSLATES
A NEW SET OF DIGITAL COMPETENCES
CHANGE
PLE. PERSONAL LEARNING ENVIRONMENT
Digital Identity
Digital transformation
DIGITAL IDENTITY
Digital identity
Web 2.0, the social web, has contributed to the construction of m u l t i - d i r e c t i o n a l a n d interconnected spaces and channels where, as users, we participate, express ourselves, interact and collaborate.
We have moved from being passive recipients of information to have the opportunity to interact with that information.
It has allowed us to be at the s a m e t i m e p r o d u c e r s a n d distributors of content and knowledge.
With the social web and proliferation of apps, smart phones and always on internet access, we are becoming a society of accidental narcissists.
With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona.
Unlike real life though, your digital footprints are there for anyone to find on Google, social networks, and in communities.
These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you.
Whether pure, sinister or simply inquisitive, whatever the reason, today these pieces construct a semblance of you and whomever sifts through your online legacy is left to their own surmise.
This is too important to leave to chance. Online is the new real world. This is your life.
Brian Solis
Digital Identity is the set of characteristics that identify us within the Internet.
We all have a digital identity.
Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us.
Digital identity is fragmented, multiple, complex & dynamic.
Digital identity
Our digital identity is built up at least by three agents.
A proper management of our digital identity involves being aware of and act on these three elements:
1. The self-generated content. 2. The content generated by others and collected by the software or
applications that index and link this content. 3. The content generated in our relationships with others. What others
publish about us.
This dual "input source" data (what we say and what others say about us) is now particularly relevant because:
• On the Internet everything is amplified and moves faster. • We exchange not only words but also texts, photographs and videos. • The long durability of these files once uploaded to Internet.
Digital identity
So, our Digital Identity is:
1. Our personal information online: • Texts • Videos • Photos • Name, adress… • Sites you visit,…
2. What we post ourself 3. What others post about us
Digital identity
1. It’s permanent 2. It’s visible 3. It’s uncontrollable
Three characteristics of information in Internet that affect our digital identity
Digital identity
Information on the Internet is persistent and uncontrolled.
Online reputation is cumulative over time. The online reputation takes into account the present but also past actions.
Two of the most important features of the Internet are the permanence of things (this is related to topical issues such as the right to be forgotten in the controversy with Internet services companies like Google) and the fact that there is no way to control what will happen to the information once put it online.
Every action on the Internet leaves hints that can be searched and treated independently and beyond the control of the person (decontextualized) and asynchronously.
These two characteristics of information reinforce the importance of knowing how to manage the digital identity.
Digital identity
Open spreasheet
Search your name online in Google
Fill out with the first 15 results shown by Google under your name (or your brand)
Instructions:
1. Rank: What number ranking is the page in Google’s search 2. URL- What is the Url of the web page 3. Page Title. What is the headline displayed for that web page? 4-Status- Mark this either Own (you host yourself), Control (you can publish, twitter), Influence (you cannot update directly) or Third Party (you cannot change). 5. Sentiment. Positive (you want a customer to see), Negative, Neutral (beningn or about someone else). 6. Highlight rows in green, red or yelow
Activity #3
Individual reflection: 1. What did you find about yourself?
2. Was that acurate
3. What was missing/not included?
4. What first impressions can be drawn?
All together reflection:
1. Tell us in 1 min about your findings
2. Why would someone do a search on you?
3. What would they find? 1. Against? 2. In your favor?
Activity #4
What is the most reliable online source of information about me? Google My web/My blog Facebook Twitter LinkedIn
Why would someone want to do a search on me?
to stalk me to recruit me to find more about me and what I do to decide whether to hire me or not to find a picture of me to dig up dirt on me
How do I build my online reputation? create an impressive e-portfolio publish information I want people to find about me participate in online professional networks make my work (research, arts, music, writing) findable make my work (research, arts, music, writing) sharable updates on Twitter and Facebook accept all friend requests all of the above
Activity #4
1. We all are highly intensive users of Internet
2. We all have a digital presence
3. We use mainly for personal topics
4. With each update, post, selfie, we share a bit of ourselves that in their own way contribute to a semblance of our digital persona.
5. Our digital self depends not only on what we tell about ourselfs but also on the opinions of others about us.
6. These disparate pieces are then assembled by employers, schools, friends, lovers, enemies, and anyone and everyone who wish to learn something more about you.
7. Digital identity is fragmented, multiple, complex and dynamic.
Digital identity
1. Set out in detail the privacy settings 2. Protect your personal data 3. Be proactive in defending your own data.
Some tips for managing our privacy:
1. Think before you post. 2. Control your contact list. 3. Read terms of use and policies and set the privacy. 4. Use the safe navigation and private browsing.
Privacy
Some browsers offer us the opportunity to clean up our browsing history. You can also use the safe navigation options:
Chrome 'incognito mode’: https://support.google.com/chrome/answer/95464?hl=es-001
Mozilla Firefox 'Private Browsing’: https://support.mozilla.org/en-US/kb/private-browsing-browse-web-without-saving-info
Google has a space dedicated to explaining security topics: Safety Center www.google.com/safetycenter/
analog vs digital identity private vs public private vs personalnal personal vs professional individual vs corporate
Reflect upon
by @lorehatur
Analog vs Digital Identity
There is a real world and virtual. Both are real but occupy different spaces.
Private vs Public identity
Anything that is posted online, you should consider “public” no matter what your “privacy” settings are.
George Couros
Private vs Personal identity
If something is “private” in your mind, it’s probably not a good idea to share it on the Internet…anywhere. I don’t care what types of controls a social network gives you. There’s no such thing as full-on “privacy” on the Internet.
Drew Olanoff
Privado no es lo mismo que personal. Mi recomendación es que podemos compartir en la Red cosas personales pero nunca las privadas.
Social media often blurs the lines between personal and professional.
Figuring out how to balance these two worlds can be a challenge. You don’t want to share a personal detail that might negatively impact you at work. On the other hand, you don’t want to bore everyone with a robot-like account that can only discuss business matters.
Personal vs Professional identity
Individual vs Corporate identity
There is no professional or personal anymore. There’s simply your brand. Everything you do affects your brand, and it’s up to you to determine whether your brand is affected positively or negatively.
We have to realize that everything we post online, whether we believe it to be "professional” or "personal" is personal. At the end it is all about us. Everything we do on the Web is personal. The web is ourselfs.
Personal Brand: From the point of view of the organizations should not be seen as a threat but as an asset.
Personal branding in the corporate environment is not so much a matter of finding individual promotion as clearly define the strengths and talents of each employee.
The concept of personal branding allows each worker to define his goals and visualize her strengths. From the point of view of the organization and specifically HR departments it makes it easer the identifcation and talent management and promotes leadership in the organization.
James Speros. The Personal Branding Phenomenon. Peter Montoya
Personal Brand and the Corporate
A personal brand is no longer just a matter of entrepreneurs or freelancers. It is a necessary tool for professionals who want to differentiate or just stay in the environment of an organization.
James Speros
Personal Brand and the Corporate
Your personal brand should be portable. If you change your job you must be able to transfer your digital identity and capitalize it in the new environment.
Personal Brand and the Corporate
“Everything you do now ends up in your permanent record. The best plan is to overload Google with a long tail of good stuff and to always act as if you’re on Candid Camera, because you are.”
Seth Godin
Personal Brand and the Corporate
1. Protect your name, domain, brand.
2. Control the search engine to increase your presence on the first pages of search.
3. Monitor. Results, creating Google alerts with your name.
4. Try before use. We don’t need to start with a blog, we can blogging as guests in others.
5. Own: It’s important to create a controlled space by us in which to put all the identifying features that interest us, always emphasizing the constancy over the frequency.
6. Link: It is very important to link to issues that define our digital personality.
7. Produce relevant contents to grow and create a community.
8. Share information and knowledge. Social networking means sharing. Think of yourself as a hub or a information connector information. A curator.
9. Prioritize habits and decide the time.
10. Take care of your community: reply to comments and be present.
10 commandments
Digital Identity and Personal Brand
What separates reality from aspiration are your actions and words. You earn what you deserve.
Brian Solis. Introduction to Reped
Personal Brand and the Corporate
1. Treat others as you would like to be treated.
2. Think before you write and avoid words or attitudes that may be offensive to other users.
3. Note that in the written language nuances are more complicated. You can use emoticons.
4. Always be patient, especially with beginners and those who make a mistake. Sooner or later you will commit too.
5. Recriminatory attitudes are unwelcome, especially in public. Use always a moderate tone.
6. Always re-read messages before sending and ask yourself what would be your reaction if you received it.
7. Take care of spelling rules. 8. Avoid writing in uppercase. 9. It is very important always refer sources
of information (content, data, images).
Netiquette
Character is like a tree and reputation like a shadow. The Shadow is what we thonk of it; the tree is the real thing.
Abraham Lincoln
Take care of your self and the shadow will take careof itself.
ANDY BEAL
Conclusion
Reputación digital y su gestión
The way to gain a good reputation is to endeavor to be what you desire to appear
SOCRATES
Conclusion
Analize a colleague’s twitter account
Using digital free tools like:
http://www.twitonomy.com/
Activity #6
1. Accept that Twitter is public. 2. Don’t be a robot. People do business with people. 3. Avoid sensitive topics. 4. Know the difference between personal and
private. Personal is talking about the great dinner you had last night; private is rehashing every detail of the fight you had with your partner on the way to the restaurant.
5. Be considerate of your audience. things will get boring fast if 90% of your posts are singularly focused
6. Interact with others.
Via: How to balance your Personal and Professional Lives on Twitter
How to Balance Your Personal and Professional Lives on Twitter
Activity #7
Optimize our digital presence and customize our social media profiles (name, description, url, photo,….).
1. Linkedin 2. Twitter 3. Facebook 4. Google plus 5. Pinterest 6. ….
Personal branding strategy. Defining your personal/professional brand
1. Think in some words that express your interests, both proffesional and personal. Add some adjectives to describe your skills (both hard & soft skills)
2. Try to visualize yourself as a proffesional and write down three or four main topics related with this idea
3. Make a visual cloud graphic with all these words
Tools: http://www.wordle.net/
Activity #8
SOCIAL MEDIA AND PROFESSIONAL DEVELOPMENT
_3
I. Digital Competences II. Personal Learning Environment
Digital competence is a combination of knowledge, skills, values and attitudes that allow us to achieve goals effectively and efficiently in highly digital contexts.
Digital Competences
From Digital Identity to
…………………………………………. Knowledge & Information Management Digital comunications Long life learning Collaborative and team working …………………………………………..
Digital Competences
Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional
Information & Knowledge Management
Gráfico: http://www.slideshare.net/carlosmagro/gestion-del-conocimiento-36024120
Being able to search, collect, evaluate, organize and share information.
Information & Knowledge Management
1. To browse the Internet to access information, resources and services.
2. To obtain relevant information making efficient searchs on the Internet .
3. To get information in real-time and anywhere. 4. To subscribe to relevant content for our objectives and to
monitor the Internet for key information. 5. To save and store digital information in an organized manner to
facilitate its identification. 6. To assess the quality, reliability, relevance, accuracy and
usefulness of information, resources and services obtained in the Internet.
Information & Knowledge Management
Digital Communications
Be able to communicate, interact and collaborate effectively with digital tools in digital environments.
1. To communicate both synchronously and asynchronously. 2. To participate actively in online conversations and discussions
making valuable contributions. 3. To communicate efficiently and productively with colleagues by
using digital means. 4. To Produce valuable content and opinions that can help to
create debate. 5. To participate proactively in digital environments, social
networking and online collaborative spaces, making contributions of value.
6. To establish contacts and professional relationships using digital media.
Digital Communications
Lifelong Learning
To manage learning autonomously, understanding and using digital resources, and participating in learning communities.
1. To manage your own digital training. 2. To use Internet to stay up-dated in our own field of knowledge. 3. To know and use digital tools and resources for a good
management of knowledge. 4. Engage in both formal and informal online training. 5. To contribute to peer learning in digital environments and
communities of practice. 6. To give visibility to our professional training and skills by using
the Internet. 7. To establish and maintain a valuable professional network in
digital networks.
Lifelong Learning
To be able to work, collaborate and cooperate in digital environments
Teamwork & Collaboration Skills
The main benefits for networked organizations do not lie in the outcome from teams, but in individual knowledge acquisition, in the ability to connect with the right people and to access the right information at the right time. Instead of focusing on teams and communities, we must concentrate our efforts in providing workers with the right resources and knowledge to build their own connections. The basic unit of social business technology is personal knowledge management, not collaborative workspaces.
Fuente: The tainted narrative of the workplace
Teamwork & Collaboration Skills
1. To work with shared processes, tasks and objectivewith in digital environments.
2. To produce online collaborative documents. 3. To communicate efficiently and productively with coworkers
with digital media. 4. To coordinate and work in teams in digital environments and
with digital tools. 5. To manage time and human resources assigned by using digital
media. 6. To collaborate both in formal and informal networks sharing
information and knowledge. 7. To build quality relationships and interactions in online settings
and communities leveraging social intelligence.
Teamwork & Collaboration Skills
Personal Learning Environment
A Personal Learning Environment (PLE) isn’t a technology platform nor an application or software, it is a way of learning and working in digital environments.
A PLE is a network of people and content from which we learn.
We all have a PLE and that there has always been PLEs. The difference now is that digital allows us to broaden the sources and the people from whom we learn.
1. To meet with other professionals and to expand our network of learning.
2. To share our knowledge, ideas and projects.
3. To select and identify the information that is more useful to us.
4. To identify resources and learning opportunities.
5. To learn from the experience of other members of your network, join initiatives and collaborate in projects.
Personal Learning Network
from A PLE is made up of a set of tools that allow us to search, classify, process and share information and knowledge.
Personal Learning Environment
Personal Learning Network
A PLN is the network of persons and institutions we are connected to and from which we obtain and share information and professional relevant knowledge.
Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta
Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio
Después • Informe • Revisar el Plan de gestión
PLE’s components:
1. Reading tools 2. R e fl e c t i o n t o o l s ( w r i t i n g ,
commenting…). 3. Networking tools
Personal Learning Environment
1. Start by creating a digital identity and trying to use the same user in all services.
2. Open a Twitter account and start following people and institutions.
3. Share your ideas, projects & questions. 4. Subscribe via RSS feeds to blogs and
other sources of information. 5. Start writing your ideas and projects on
your own blog. 6. Tag and share your favorite sites in a
social bookmarking service like diigo or Delicious.
6 steps to create your PLE?
Personal Learning Environment
My PLE Digital Identity
Read/access information Share
Make/Reflect
Knowledge Management
Longlife Learning
Comunication Collaborative and teamwork
Knowledge Management
Longlife Learning
_1 _2
_3
RSS, Feedly, Twitter, Diigo, Pinterest
Blogs, Twitter,
Drive
Twitter, G+, Hangout, Drive, Blog
Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta
Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio
Después • Informe • Revisar el Plan de gestión
Do
Personal Learning Environment
Let’s make a concept map or a drawing showing our PLE
http://www.edtechpost.ca/ple_diagrams/index.php/
Activity #10
Final work:
1. Complete yout about.me profile 2. Optimize your digital presence and customize your social media profiles
(name, description, url, photo, avatar…) 3. Open a blog as a professional portfolio (to show your projects, your works,
your learning updates…. 4. Write down a post about the concept of digital identity and personal brand 5. Write down a post showing your PLE. Showing how do you manage
knowledge and information and how do you communicate with others professionals.