digital impact on association conferences & events

PowerPoint Presentation

1Modern Events: Attracting, Engaging and Retaining Attendees

Steve MackenzieVice-President, Global Channel - etouches

US Headquarters: 13 Marshall Street, Norwalk, CT 06854, USA | EMEA : 4 Kings Road, Reading, RG1 3AA, UK | APAC : Suite 3, 505 Balmain Road, Lilyfield, NSW, 2040, Australiaetouches.com

What well cover2Company StructureEvolving not just changeWhat will engage your attendees?The changing face of technology and what that means to eventsAnalyzing your attendees needs

| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com

Famous New Zealanders3Company Structure


Most successful team in sports history 76% win rate over 110 years. To put in perspective in US sports LA Lakers are the most successful US sports team with just over 60%, Chicago Bears 55% - Chicago Blackhawks 50%3

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So how do we stop this happening? Everyoe is time poor and they want to be engaged not bored6

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Otherwise well end up with this! Every event planners nightmare!What do people remember about events besides the food and the temperature in the room? The CONTENT7

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Edward de Bono story8

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Badges do something creativeSimple as numbers on badges for gamification9

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Different settings seating (Qantas sponsor)10

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Offer your delegates something different farmers market that they can help themselves to take back to rooms11

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Dinner in the Spa12


But what has been the biggest change from in the last 10 years?13

The Web is different now14


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Becoming a must haveIncorporated into furnitureOffers additional sponsorship opportunities15

etouches industry awards



etouches industry awardsKnowing times attendees are rgeistering



etouches industry awardsTracking incompletes








Hybrid20



Social wall21



Engaging people were crowded around to see where they were at22



Use Low Frequency Bluetooth for messagingTrack real-time trafficPush venue information/directions

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Invites using augmented reality24

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What do you do with all the data youre collecting?25

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Import into CRM26

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More about what didnt happen than did!27



So how can we use that data for personalization heres a bad example of how to engage someone via email28

etouches industry awardshttp://www.thedexterhitlist.com/sendon.php


As opposed to this engagement -which would make you more engaged?29

contactSteve Mackenzie, Vice-President, Global Channel [email protected] +1 636 875 0871 kiwistevemack linkedin.com/in/steveamackenzie

Visit etouches.com/virtualtour follow us on twitter @etouches


digital impact on association conferences & events

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