digital in the round @ ca' foscari digital week
DESCRIPTION
Presentation about digital trends in emerging markets || Held at Ca' Foscari University, March 23 2013 – Venice, ItalyTRANSCRIPT
Ca’ Foscari Digital Week - May 10th 2013Guido Ghedin
A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
WHERE IS THE WORLD GOING?AN EYE ON LUXURY
Ca’ Foscari Digital WeekMay 10th 2013
SOURCE: L2 THINK TANK
Ca’ Foscari Digital WeekMay 10th 2013
SOURCE: L2 THINK TANK
Ca’ Foscari Digital WeekMay 10th 2013
CONSUMERS IN CHINA ARE UNDER 45
80% OF LUXURY
Ca’ Foscari Digital WeekMay 10th 2013
RUSSIA
INDIA
ASIA PACIFIC
CHINA
BRAZIL
Ca’ Foscari Digital WeekMay 10th 2013
AFRICA
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
SWAZILAND92,5% of users access Facebook from a phone.
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
ON FACEBOOK2ND BIGGEST COUNTRY
Ca’ Foscari Digital WeekMay 10th 2013
ON TWITTER2ND BIGGEST COUNTRY
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
560 MILLION PEOPLE UNDER 25
Ca’ Foscari Digital WeekMay 10th 2013
15% OF THE
THE INTERNETREACHED BYPOPULATION
Ca’ Foscari Digital WeekMay 10th 2013
BY 2015BIGGEST COUNTRYON FACEBOOK
SOURCE: THE BUSINESS WEEK
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
THE RUSSIAN DIGITAL SCENARIO
Ca’ Foscari Digital WeekMay 10th 2013
ODNOKLASSNIKIhuge social network in the Runet
SOCIAL VKONTAKTEmain social network in the Runet
YANDEX main Search Engine in the Runet
SEARCH
LIVEJOURNAL main blogging platform in the Runet
BLOG
Ca’ Foscari Digital WeekMay 10th 2013
About 60% of the Runet Search Market
About 25% of the Runet Search Market
Ca’ Foscari Digital WeekMay 10th 2013
190M (45M active) 7,5M active 2 to 3M30M active
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
PHILIPPINESOver 93% of Internet users are on Facebook.
Ca’ Foscari Digital WeekMay 10th 2013
INDONESIA2.4% of all tweets come from Jakarta.
Ca’ Foscari Digital WeekMay 10th 2013
Asian Facebook users
Rest of the world
Ca’ Foscari Digital WeekMay 10th 2013
“THE STAMP WAR”
VS.
Ca’ Foscari Digital WeekMay 10th 2013
LINE100+
millionusers
KAKAO50+
millionusers
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
NEW FACEBOOK ICONS, ANYONE?
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
BILLION PEOPLEOVER 1.3
Ca’ Foscari Digital WeekMay 10th 2013
UNDER 30500 MILLION
Ca’ Foscari Digital WeekMay 10th 2013
OVER 550 MILLIONINTERNET USERS
Ca’ Foscari Digital WeekMay 10th 2013
WHICH IS THE MOST CONNECTED CITY?
Ca’ Foscari Digital WeekMay 10th 2013
SHENZHEN IS THEMOST CONNECTED CITY
Ca’ Foscari Digital WeekMay 10th 2013
1.1 BILLIONMOBILE USERS
Ca’ Foscari Digital WeekMay 10th 2013
OVER 350 MILLION3G/SMARTHPONE USERS
Ca’ Foscari Digital WeekMay 10th 2013
IN ONE YEAR (2011-2012)50M TO 200M 3G USERS
Ca’ Foscari Digital WeekMay 10th 2013
WHAT IS THE BEST PART?
Ca’ Foscari Digital WeekMay 10th 2013
They are not on Facebook.
Ca’ Foscari Digital WeekMay 10th 2013
SHARE!Ca’ Foscari Digital Week
May 10th 2013
TENCENTQQ app has 700M users
GAMING & MESSAGING
ECOMMERCE ALIBABAwith Taobao & Tmall
BAIDU 92% of the market share
SEARCH
Ca’ Foscari Digital WeekMay 10th 2013
SINA WEIBOthe main social network: over 300M users
YOUKU + TUDOUvideo sharing platform(s)
KAIXIN001another social network with over 100M users
WEIXIN/WECHATTencent’s mobile messaging & social ntwk app
RENRENa social network founded in 2005 (over 100M users)
&
+
Ca’ Foscari Digital WeekMay 10th 2013
LET’S PLAY A LITTLE GAME.
Ca’ Foscari Digital WeekMay 10th 2013
RenRen
Ca’ Foscari Digital WeekMay 10th 2013
RenRen
Ca’ Foscari Digital WeekMay 10th 2013
Youku
Ca’ Foscari Digital WeekMay 10th 2013
DianDian
Ca’ Foscari Digital WeekMay 10th 2013
Mogujie
Ca’ Foscari Digital WeekMay 10th 2013
TuDing
Ca’ Foscari Digital WeekMay 10th 2013
Douban
Ca’ Foscari Digital WeekMay 10th 2013
Tmall
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
PinFun
Ca’ Foscari Digital WeekMay 10th 2013
PinFun
Ca’ Foscari Digital WeekMay 10th 2013
VS.
THE WEI WAR
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
THE GREAT WALL
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
SOURCE: GREATFIRE.ORG
Ca’ Foscari Digital WeekMay 10th 2013
MAY 35th
Ca’ Foscari Digital WeekMay 10th 2013
JUNE 4th
Ca’ Foscari Digital WeekMay 10th 2013
Ca’ Foscari Digital WeekMay 10th 2013
Guido Ghedin@guido_ghedinguido.ghedin@youngdigitals.comwww.digitalintheround.com
Ca’ Foscari Digital WeekMay 10th 2013