digital influence professional services buyer's journey
TRANSCRIPT
Dallas McMillanDigital Strategist
Professional Services Buyer’s
Journey
Dallas McMillanDigital Strategist
Building your online profile
Design, Develop & Deliver
Building your Social Sales Funnel
You Rely onReferrals or Word of Mouth
Design, Develop & Deliver
Building your Social Sales Funnel
Professional Speakers
Writersand Bloggers
What’s possible from doing this work
• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out
and want what you’ve got)
What’s possible from doing this work
• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out
and want what you’ve got)
What’s possible from doing this work
• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out
and want what you’ve got)
Design, Develop & Deliver
Building your Social Sales Funnel
Why should people care?
Visible
RemarkableCredible
Why should people care?
Relevance
DifferenceSubstance
SearchSymptom SocialSelf-
Assess ShareSelf-
Diagnose
ShopShortlist Solution
sSolve
Shortlist Provider
sSatisfy
The Buyer’s Journey
SearchSymptom SocialSelf-
Assess ShareSelf-
Diagnose
ShopShortlist Solution
sSolve
Shortlist Provider
sSatisfy
Most Professionals
Client CallsYou Here
✗ ✗ ✗ ✗
SearchSymptom SocialSelf-
Assess ShareSelf-
Diagnose
ShopShortlist Solution
sSolve
Shortlist Provider
sSatisfy
Successful Digital Brands
Platform Position Publish Package PromoteSearchabl
eSociable Shareable Shoppable Scaleable
SearchSymptom SocialSelf-
Assess ShareSelf-
Diagnose
ShopShortlist Solution
sSolve
Shortlist Provider
sSatisfy
Successful Digital Brands
Platform Position Publish Package PromoteSearchabl
eSociable Shareable Shoppable Scaleable
Platform = Searchable
Position= Sociable
Publish = Shareable
Package = Shoppable
Promote = Scalable
Design, Develop & Deliver
Building your Social Sales Funnel