digital influence professional services buyer's journey

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Dallas McMillan Digital Strategist Professional Services Buyer’s Journey

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Page 1: Digital influence   professional services buyer's journey

Dallas McMillanDigital Strategist

Professional Services Buyer’s

Journey

Page 2: Digital influence   professional services buyer's journey

Dallas McMillanDigital Strategist

Building your online profile

Page 3: Digital influence   professional services buyer's journey
Page 4: Digital influence   professional services buyer's journey
Page 5: Digital influence   professional services buyer's journey
Page 6: Digital influence   professional services buyer's journey
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Design, Develop & Deliver

Building your Social Sales Funnel

You Rely onReferrals or Word of Mouth

Page 16: Digital influence   professional services buyer's journey

Design, Develop & Deliver

Building your Social Sales Funnel

Professional Speakers

Page 17: Digital influence   professional services buyer's journey

Writersand Bloggers

Page 18: Digital influence   professional services buyer's journey

What’s possible from doing this work

• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out

and want what you’ve got)

Page 19: Digital influence   professional services buyer's journey

What’s possible from doing this work

• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out

and want what you’ve got)

Page 20: Digital influence   professional services buyer's journey

What’s possible from doing this work

• Attract More Clients• Build reputation as expert (+get prime jobs)• Stop competing on price (people seek you out

and want what you’ve got)

Page 21: Digital influence   professional services buyer's journey

Design, Develop & Deliver

Building your Social Sales Funnel

Page 22: Digital influence   professional services buyer's journey

Why should people care?

Visible

RemarkableCredible

Page 23: Digital influence   professional services buyer's journey

Why should people care?

Relevance

DifferenceSubstance

Page 24: Digital influence   professional services buyer's journey

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

The Buyer’s Journey

Page 25: Digital influence   professional services buyer's journey

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

Most Professionals

Client CallsYou Here

✗ ✗ ✗ ✗

Page 26: Digital influence   professional services buyer's journey

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

Successful Digital Brands

Platform Position Publish Package PromoteSearchabl

eSociable Shareable Shoppable Scaleable

Page 27: Digital influence   professional services buyer's journey

SearchSymptom SocialSelf-

Assess ShareSelf-

Diagnose

ShopShortlist Solution

sSolve

Shortlist Provider

sSatisfy

Successful Digital Brands

Platform Position Publish Package PromoteSearchabl

eSociable Shareable Shoppable Scaleable

Page 28: Digital influence   professional services buyer's journey

Platform = Searchable

Page 29: Digital influence   professional services buyer's journey

Position= Sociable

Page 30: Digital influence   professional services buyer's journey

Publish = Shareable

Page 31: Digital influence   professional services buyer's journey

Package = Shoppable

Page 32: Digital influence   professional services buyer's journey

Promote = Scalable

Page 33: Digital influence   professional services buyer's journey

Design, Develop & Deliver

Building your Social Sales Funnel