digital introduction 1. “ ” each work has to pass through these stages-ridicule, opposition and...

DigitalINTRODUCTION

1

“”

Each work has to pass through these stages-ridicule, opposition and then acceptance.

- Swami Vivekananda

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For more details please log on to www.digitalalfa.com

3About us

We are a digital marketing agency, but that’s not how we look at ourselves.

We believe some of us our members as Artists, Scientists, Inventors and thinkers, also sometimes an occasional stand up comic.

Yes! We are not conventional, we pride ourselves in being open minded and creative for our approach to fulfil your digital objectives!


4Services we offer

SEOSEMSocial Media ManagementContent Writing

Graphic DesigningWebsite Design and DevelopmentMobile MarketingVideo Marketing

Video Content production

Campaign ManagementBrand BuildingMarket Research

Photo ShootApplication Development


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You look at them as services but we look at them merely as tools or brushes we use to paint a bigger beautiful picture.

To put it in non artistic terms, we use these Marketing tools to create & Execute a marketing strategy customized to cater your objectives.

Services we offer


6

But What We Really Do?

We are

Marketing Engineers

&

Campaign Artists

We can define our thought process in two designations


7The Marketing Engineers

Taking an engineer’s approach for solving marketing problems.

The Approach

Identify Objective The Audience The Platform Timing


8The Marketing Engineers

Identify Objective: The reason we talk so much regarding marketing objective is because no matter how awesome your idea, campaign or budget, unless it doesn't fulfil your companies' or the campaign’s objective, may it be just branding, sales, leads, etc.. Then its just wasted effort. Hence objective identification is really important.

The Audience: Since the dawn of intelligent marketing, audience identification has become the most important factor around which all your commercials, Ads, content and designing along with communication is dependant. Than why not digital. The beauty of digital marketing is that it give advertisers the benefit of extreme narrow targeting. Hence identifying the right audience is a necessary approach.


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The Platform: There is an old saying that the medium is equally important as the message and the saying still has a stand. There are a lot of factors we consider before narrowing down the right platform such as the content, audience, objective, etc.. Hence identifying the right platform is really important as it also helps in budget distribution.

The Marketing Engineers

Timing: To succeed it is important to say the right thing at the right time to the right people and its not that different in digital marketing as well. If you got your timings right along your timelines then you are half way to a successful marketing campaign.


10The Campaign Artists

The Approach

The Communication The DesignUnderstanding Audience

The Death

Taking an Artist’s approach in executing any marketing strategy.



Understanding Audience: The days of one way communication are gone and now everybody wants to connect but your success in connecting to your audience depends on how well you understand them. Its simple, if you don’t understand them then how do you know what's the right thing to say to drive them to complete your objective?

The Communication: Once you understand your audience then its really easy to come up with the right content but maintaining a dialogue is very important as once connected right then you have gained a long term consumer.



The Design: To visualize and imagine is gift only to humans and hence seeing is the first of the 5 senses we use to conclude or judge. Hence here at digital ALFA we give an extreme importance to design catered to our audience and objective.

The Death: The right timing is to identify but the difficult part is that people don't know when to stop and tend to overshoot the budget or failing to optimize the campaign. In marketing to identify the time of death is a crucial element and we don’t ignore it.


13Our Principal

The Prism

Just like the prism which converts a monochromatic ray of light into 7 colours of spectrum, similarly we can imagine or rather visualize even in the most colourless places. This signifies our creativity.


14Our Principal

The Circle

The circle signifies our belief in teamwork. We believe you can go longer, faster, stronger as a team compared to a path carved alone.


15Our Principal

The Horse KingA chess knight is the only warrior in chess that can walk a ½ step and not even the queen can

walk its path. We are not scared in taking risks and we always like to explore new paths and break stereotypes just like the knight and we give it the ownership of a leader, the king for the explorers and those who question everything.


16Some Brands We Have worked For


17Some of our works


18Some of our works


19Meet the ALFA

Let us know your thoughts as we would love to hear from you. Thank you!

Siddhant Joshi+919833555775

[email protected]

Omkar Kulkarni+919604509530

[email protected]

Mangesh Kotian+919029327205

[email protected]

Suchit Prabhu+919168556564

[email protected]

Harshad Jadhav+919769136034

[email protected]


digital introduction 1. “ ” each work has to pass through these stages-ridicule, opposition and...

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