digital journalism at the bbc - danske bank · 2017-01-09 · bbc 2015 about bbc news online…...
TRANSCRIPT
![Page 1: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/1.jpg)
BBC MMX
Digital Journalism
at the BBC
Steve Herrmann
@BBCSteveh
www.bbc.co.uk/news
![Page 2: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/2.jpg)
BBC 2015
About BBC News Online…
• Reaches over 70m unique browsers a week
• Over 200m unique browsers a month
• About half in UK
• Over 60% are on mobile or tablet
• UK election results day saw 85% on mobile at morning peak
• Video views growing – 27% year-on-year in UK
• Big days: A record 48.3m unique browsers the day after Brexit vote,
24.5m of them from UK. Other high-traffic days were 41.1m the day of
the Paris attacks in November 2015; David Bowie’s death 21.8m and
the day after the 2015 General Election 28.3m
![Page 3: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/3.jpg)
BBC MMX
•Future Media & Technology Journalism | NEWS Website re-
• Part of BBC News, working with BBC Newsgathering & World Service
• Staff in UK, Moscow, Kiev, Tbilisi, Delhi, Nairobi, Cairo, Tashkent, Kabul,
Miami … and soon in Jerusalem & Istanbul
• Selecting and translating from thousands of sources in over 100 languages
• ‘Constant watch’ on broadcast, press & digital media in over 180 countries
• Spotting breaking news, emerging stories and trends, bias and manipulation
About BBC Monitoring…
![Page 4: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/4.jpg)
BBC 2015
‘Sustaining citizenship and civil society’
• Provide independent journalism of the highest quality
• Engage a wide audience in news, current affairs and other topical issues
• Encourage & enable conversation and debate about news, current affairs,
topical issues
• Build greater understanding of parliamentary process and political institutions
• Enable audiences to access, understand, interact with different types of media
From BBC Charter: Public purposes and remits
![Page 5: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/5.jpg)
BBC 2015
What’s changing?
“To meet the expectations of audiences and licence fee payers, we will
need to be available everywhere, for everyone, now.
“For that, we are going to need new products, new ways of working and
new tools... Technology will require us to work in different ways.
“We’re all digital journalists now…”
BBC Director of News James Harding
![Page 6: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/6.jpg)
BBC 2015
1. ‘Audience engagement’: Understanding our users
![Page 7: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/7.jpg)
BBC 2015
1. ‘Audience engagement’: Understanding our users
![Page 8: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/8.jpg)
BBC 2015
1. ‘Audience engagement’: Understanding our users
![Page 9: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/9.jpg)
BBC 2015
1. ‘Audience engagement’: Understanding our users
![Page 10: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/10.jpg)
BBC 2015
2. Thinking mobile, and visual
Between 6am and 7am on Election day 2015, as results came in, 85% of visitors to BBC
News Online were on mobiles and tablets.
![Page 11: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/11.jpg)
BBC 2015
3. Being social - distribution
![Page 12: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/12.jpg)
BBC 2015
3. Being social - distribution
![Page 13: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/13.jpg)
BBC 2015
3. Being social - distribution
![Page 14: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/14.jpg)
BBC 2015
3. Being social - newsgathering
![Page 15: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/15.jpg)
BBC 2015
4. Using data
![Page 16: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/16.jpg)
BBC 2015
5. Digital commissioning
![Page 17: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/17.jpg)
BBC 2015
6. Live
![Page 18: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/18.jpg)
BBC 2015
7. Linked data
![Page 19: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/19.jpg)
BBC 2015
7. Linked data
![Page 20: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/20.jpg)
BBC 2015
7. Linked data: ‘My News’
![Page 21: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/21.jpg)
BBC 2015
8. Digital newsgathering
![Page 22: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/22.jpg)
BBC 2015
9. Digital video
![Page 23: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/23.jpg)
BBC 2015
Video examples
TV package
http://www.bbc.co.uk/news/world-middle-east-37639570
Mobile version
http://www.bbc.co.uk/news/world-middle-east-37637596
Mobile video / short clip
http://www.bbc.com/news/video_and_audio/headlines/38121758
![Page 24: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/24.jpg)
BBC 2015
9. Digital video
![Page 25: Digital Journalism at the BBC - Danske Bank · 2017-01-09 · BBC 2015 About BBC News Online… •Reaches over 70m unique browsers a week •Over 200m unique browsers a month •About](https://reader034.vdocument.in/reader034/viewer/2022043010/5fa2def94ed70870b7232ccd/html5/thumbnails/25.jpg)
BBC 2015
10. New tools and innovation