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Digital Journey Maturity Model Your Guide to Digital Transformation in 2018 | digital experts [email protected] (877) 432-4436 echidna.co

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Digital Journey Maturity Model Your Guide to Digital Transformation in 2018 | digital experts

[email protected] (877) 432-4436 echidna.co

6 Point Digital Guide

• Current state assessment • Future state ideation

• Gap analysis between current and future state • Initiative definition to create actionable plans to

fill the identified gaps

Full assessments include:

GoodAbove Average

Below Average

Poor Average

This guide is meant to serve as a basis for whatEchidna’s in-depth digital journey maturity model offers

| digital experts

[email protected] (877) 432-4436 echidna.co

Focus AreaCurrent TargetKey Traits

Business

User Experience

OperationsTechnology

Merchandising

Marketing

Business

Point 1 | Business Check

InvestmentRationalizationVision & Strategy Roadmap PlanningChannel AnalysisGovernanceResearch

| digital experts

[email protected] (877) 432-4436 echidna.co

Focus Area

Current TargetKey Traits

User Experience

Business

Technology

Merchandising

Marketing

OperationsOrder ManagementFulfillment & WarehouseCatalog ManagementCustomer CareInventoryShipping

Operations

Point 2 | Operations Check

| digital experts

[email protected] (877) 432-4436 echidna.co

Operations

Business

Technology

Merchandising

MarketingUser Experience

InformationArchitectureMultichannelIntegrationUser InteractivityUser ResearchVisual DesignUsability

User Experience

Point 3 | User Experience Check

| digital experts

[email protected] (877) 432-4436 echidna.co

Focus AreaKey Traits

Operations

Business

Technology

User ExperienceMarketing

Merchandising

Point 4 | Merchandising Check

CatalogCustomer SegmentationPersonalizationCross & Up SellPromotionsPricing

Merchandising

| digital experts

[email protected] (877) 432-4436 echidna.co

Operations

Business

Technology

User Experience

Merchandising

Marketing

Point 5 | Marketing Check

Email & Campaign MarketingNatural Search (SEO)Paid Search (SEM)Affiliate ProgramsSocial MarketingMobile

Marketing

| digital experts

[email protected] (877) 432-4436 echidna.co

Operations

Business

Marketing User Experience

Merchandising

Technology

Point 6 | Technology Check

ApplicationIntegrationCommerce PlatformInfrastructureArchitecturePerformanceSecurity

Technology

| digital experts

[email protected] (877) 432-4436 echidna.co

Strategy PlanningBusiness Framework

Operational Readiness

If nothing ever changed, there would be no butterflies

Digital Transformation

| digital experts

[email protected] (877) 432-4436 echidna.co

Focus AreaKey Traits

OperationsBusiness

Technology

User Experience

MarketingMerchandising

Results: What to ExpectPotential Areas of Focus

| digital experts

[email protected] (877) 432-4436 echidna.co

Key Outcomes of a Roadmap Exercise

• Competitive landscape

• Benchmark current KPIs and establish business plan for next 2-3 years

• Align solution with the need of the business

• Recommendation for feature sets and high-level core functionality based

on interviews and best practices

• Recommendations on logical architecture to support Commerce initiatives

• Recommendations on integration with existing technologies

• Work plan to execute roadmap

• Recommendation on sample governance model, roles and responsibilities

Phase 0 - Analysis Engagement

Our experts help you get internal alignment and define your omni-channel strategy - starting with sound Commerce foundation…..

OUR APPROACH FOR A COMMERCE ROADMAP

INDUSTRY DEFINITION

VISION & STRATEGY

FOCUS AREAS FOR FUTURE STATE

PRIORITIZATION OF REQUIREMENTS/ TASKS

TACTICAL PLAN TO IMPLEMENT

| digital experts

[email protected] (877) 432-4436 echidna.co

INDUSTRY DEFINITION

VISION & STRATEGY

FOCUS AREAS FOR FUTURE STATE

PRIORITIZATION OF REQUIREMENTS/ TASKS

TACTICAL PLAN TO IMPLEMENT

• Develop future-state vision • Develop exhaustive Omni-channel Roadmap • Prepare Roadmap Plan

• Prioritize Initiatives • Resource Plan • Organizational Dependencies

• Define and Document project goals • Establish scope and effectively set and communicate project expectations • Analyze business processes related to future state objectives • Define technology requirements based on business roadmap, integration

complexities and desired services • Review existing Commerce architecture and strategies from technology perspective

Phase 1 - Strategy Engagement

Key Outcomes of a Roadmap Exercise OUR APPROACH FOR A COMMERCE ROADMAP

| digital experts

[email protected] (877) 432-4436 echidna.co

Our experts help you get internal alignment and define your omni-channel strategy - starting with sound Commerce foundation…..elaborating into aligned mobile and store experiences.

Echidna develops a deep understanding of your business, looking holistically at everything involved with creating a successful online channel.

A successful implementation of a holistic Commerce solution requires an organization to address all of the components of the Commerce Framework.

It is not just about selecting and implementing a technology platform. To be successful, you have to address all aspects of your company’s ability to manage the online channel.

We collaborate, design, and empower you to sell more.

| digital experts

[email protected] (877) 432-4436 echidna.co

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