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Digital Journey Carlos Vicens Sales Consultant Watch out your retina

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Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

Digital Journey

Carlos VicensSales Consultant Watch out your retinas!

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"BBVA will be a software company in the future”

BBVA Chairman & CEO Francisco González

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Disruptive innovationNew market inception

Term.

disruptive innovation dɪsˈrʌptɪv ˌɪnəˈveɪʃən

Coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.

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Western Union Telegraph vs Bell’s inventionBell eventually the

100.000 $ ???

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Valves versus Sony transistor radioFrom Tokyo Tsushin Kogyo to Sony Corp.

most popular electronic communication device in history!!!

Fasterdisruption!!!

APIs

Just A specialization of the disruptive innovation?

Platforms!!

CLOUD!!

So what ’sDigital Disruption?!

– BMW’s Drive Now Program

“ Instead of selling a thousand BMWs, we're going to sell one BMW a thousand times. BMW is now a service”

Promote new fresh ideas!Reward the failure!

Put all those brains to work!

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- Digital Health Platform

Ingestible Sensor : made from organic ingredients

Your Body : powers the ingestible sensor

The Patch : captures & relays your body’s physiological response

Applications : use any bluetooth enabled mobile device

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• Remote home and business security monitoring and control

• 1 million daily alarm signalevents today

• Capacity to expand to 100 million daily events

Securitas Direct

10

Our digital disruption example

ALL WE WANTED WAS

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Real-time inventory visibility

Improve your digital experience

Find goods nearby

Clothe matcher

Stock ready notification

This garment will

suit you!

Suggestions

Offer on the spot

Customized music!

Smart mirror(display)

Custom messages

Wish-list in-store

notifications

Gaming!

Other people also bought…

Minority report?

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Let’s change those retina scanners for iBeacons

You get a lot of data in Context...No need to burn your retinas!

iBeacon- Bluetooth 4.0- Low power consumption- KinD of Light house- Emits a unique iD- Enable nearby location

RFID TAGs- Widely used- Usually passive- Enable in-the-shop

suggestions

Oracle FAST DATA- Oracle Event Processing- Oracle Real Time Decision- Oracle Coherence- Oracle Big Data

Mobility- Oracle Service Bus- Mobile Application Framework- Oracle WebCENTER SITES

STARRING of our example

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Smart Mirror/LCD(BLE+RFI

D)

iBeacons

• iBeacons broadcast signals, received by mobile apps.

• Mobile apps interact with central services saying ‘hello’ from area ‘X’

• OEPe correlates and filter events from different sensors

• OEPe + OEP + RTD provide with the proper offer, message, music, … enhancing the digital experience at the store

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How disruptive is all this?What new market have we generated?

• The new market is an offer-on-the-spot platform for an airport– Multitenant: Retailers create offers and rules to

apply– Rules based + self-learning– Redemptions/Rejections are monitored for the

system to learn– Offers on the spot!– All this happening in real-time

Wait, REAL TIME?

Demasiada información…

What do have in common all these images?

A lot of informationArriving very quickly

We won ’t be able to know what ’s going on!!!Unless…..

We record everything and watch it later in slow motion BI and or Big Data

We correlate events in real time! Fast Data

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Our customer’s journey

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1m 1m 1m 1m

IN/OUT

Detected patternsAVG and

MAX filter

Oracle Fast Data

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Patterns

Location

Reasoning ProcessingPush Notifications

Oracle Service Bus+

Oracle Business Rules

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BAM Dashboards Documents

Oracle BAM+

Oracle Document Cloud Service

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Arquitectura

1

1

Data IN

Event Processing

Real Time Decision

BigData BBDD

Information Discovery

SOA

OID

2

23

4

4

3

1. Recepción eventos2. Correlación3. Eval. riesgo4. Actuación

1. Fuentes info.2. Map-Reduce/NoSQL3. Transf. normaliz.4. Calidad de Dato5. Descubrimiento de info.

5

Remember this!

DON’T be DISRUPTED!

I want youTo be a disruptor

KEEPCALM

WE HAVEA DIGITAL

PLATFORM

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DEMO

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