digital landscape: poland 2008

8/14/2019 Digital Landscape: Poland 2008

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DIGITAL LANDSCAPE: POLAND

Polishinternet market acceleratesI edItIon, january 2008

oli visig v e-cmmc v Biggs i plsv Ws ivss v Mk ivs csis

Digital lanDscape: polanD


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In brief.. 03

1. Poland at a glance . 04

11.Internet.penetration. 04.

12.Internet.users... .04.

13.Online.advertising... .04

2. Market overview: biggest players. 0521.Advertising.bureaus.and.advertising.networks .05.

22.Biggest.online.players. .06.

23.Interactive.advertising.agencies. .10

3. E-commerce. 12

31.Online.auction.platforms. .12.

32.Online.shops. .12.

33.Polish.online.shopper. .14.

34.Threats.and.concerns. .18

4. Market trends in brief. 19

41.New.surge.of.foreign.investments. .19.

42.Going.public. .21.

43.Investment.frenzy. .21.

44.Interesting.facts. .21

5. Getting started: setting up a company in Poland. 22

51.Types.of.business.activity .24.

52.Tax.and.inspections.

.24.53.Competitive.landscape .25

6. Views on Poland. 26

7. About Internet Standard . 28

Table of ConTenTs


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I riThis.first.edition.of.Digital Landscape: Poland.report.is.the.most.comprehensive.study.prepared.by..

a.leading.online.magazine.Internet.Standard.It.gives.a.unique.overview.of.the.Polish.internet.

industry,.showing.major.market.players,.current.and.future.investment.plans,.and.online.adspend.

forecast.Covering.advertising,.e-commerce.as.well.as.ways.of.starting.a.business.in.Poland,.this.

report.is.an.indispensable.study.for.anyone.interested.in.finding.out.more.about.investment.

opportunities.in.the.country.Digital Landscape: Poland.gathers.investors.and.industry.leaders.comments.on.the.countrys.development,.providing.a.fresh.view.on.the.latest.issues.


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1. Poland aT a glanCe

Poland,.member.of.NATO.(since.1999).

and.the.European.Union.(since.2004),.has.a.population.of.about.38.million.

people.Gross.domestic.product.per.

capita.in.Poland.was.estimated.to.be.

16,500.USD.in.2007.According.to.the.European.Commision.the.level.of.

economic.growth.in.the.country.was.

forecast.to.reach.61%.in.2007

Warsaw.and.Cracow.are.two.main.cities.

where.internet.companies.have.their.

headquarters.More.and.more.online.business.appears.in.Wroclaw.(south-

west.of.the.country).and.Gdansk.(north.

part.of.the.country)

Itrt ptrtiAccording.to.SMG/KRC.NetTrack.

research,.internet.penetration.in.Poland.was.around.42%.That.means.

there.were.128.million.internet.users.(over.15.years.old).Another.research.provider.Gemius/PBI.estimated.that.

there.was.in.fact.a.population.of.1409.

million.users.in.the.country.(May.2007)

Itrt ptrti rti P i Q2 2007

42%

Eurostats.latest.available.data.on.broadband.penetration.in.Europe.comes.

from.July.2006.At.that.point,.broadband.

penetration.rate.in.Poland.was.only.39%.compared.with.165%.average.in.the.

European.Union.That.number.most.

probably.increased.in.2007.Thanks.to.bitstream.access.the.competition.on.the.

ISP.market.is.increasing.According.to.

Eurostat,.in.January.2007,.53%.of.Polish.

companies.had.broadband.internet.accesss,.when.average.in.European.

Union.is.77%

According.to.UKE.(Urzd.Kontroli.Telekomunikacji..Telecommunication.

Ministry).there.were.17.million.

broadband.connec-

tions.(above.144.kb/s).in.October.2006

Itrt urThere.is.about.the.same.number.of.male.

(508%).and.female.

(492%).users.Young.

people.(15-24.years.old).form.the.largest.

group.of.internet.users.

Those.who.are.60.years.old.or.more.represent.

only.21%.of.the.Polish.

internet.population

Polish.users.are.

generally.well.edu-

cated.266%.of.them.have.university.degree,.

41%.-.have.completed.their.A.levels

Over.two.thirds.of.Polish.

users.surf.online.every.

day.or.almost.every.day.They.go.online.mostly.at.

home.(794%)

64,8%Pih ur i r

oi rtiiInteractive.Advertising.Bureau.Polska.(IAB.Polska).estimates.that.in.2006.internet.

advertising.market.was.worth.215.million.

PLN.(60.million.EUR),.excluding.search.adverstising.Unfortunately,.Google.does.

not.disclose.its.revenues,.which.makes.

the.process.of.estimating.the.value.of.the.

market.quite.difficult.Nevertheless,.IAB.Polska.prompted.that.paid.search.

advertising.could.have.been.worth.60.million.PLN.(166.million.EUR).in.2006.That.makes.a.total.market.value.of.275.

million.PLN.(76.million.EUR),.which.

means.that.internet.advertising.has.

more.than.5%.of.all.media.adspend.in.

the.country

IAB.Polska.forecasts.that.in.2007.internet.adspend.reached.305.million.PLN.(845.

million.EUR).and.search.engine.marketing.

revenues.rose.up.to110.million.PLN.(305.million.EUR).According.to.these.estima-

tions.online.market.was.worth.415.million.

PLN.(around.115.million.EUR).in.2007

Pih itrt rtiimrt i 2007i timt t rth

115 mii eUROnline.market.grows.dynamically.at.a.

pace.of.50%.per.year.and.it.is.the.fastest.

growing.sector.among.all.media


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2. MaRkeT oveRvIew: bIggesT PlayeRs

Google.is.the.most.popular.website.in.

Poland.(it.is.visisted.by.77%.of.Polish.users.every.month).The.second.most.popular.

internet.destination.is.Onetpl,.a.web.

portal.owned.by.a.large.media.group.ITI

Gazetapl,.owned.by.Agora,.is.the.most.

popular.newspaper-based.website.with.

a.monthly.coverage.of.around.42%

When.it.comes.to.the.numer.of.page.

views,.it.is.Allegropl.which.generates.

the.highest.numbers.Allegro.(an.auction.platform).is.owned.by.Tradus.

(former.QXL.ricardo)

Fotkapl.-.a.social.networking.and.dating.website..has.gained.a.lots.of.

popularity.recently.and.generates.more.

than.2.billion.page.views.per.month

In.terms.of.time.spent.on.the.website,.Googlepl.and.Onetpl.lead.the.way.in.

the.rankings

Polish.most.popular.instant.messenger.

is.Gadu-Gadu,.owned.by.Gadu-Gadu.SA.(a.company.listed.on.the.Warsaw.

Stock.Exchange).Gadu-Gadu.is.used.by.

round.6.million.people.monthly

artii uru rtii trThere.are.quite.a.few.advertising.networks.and.advertising.bureaus.

operating.in.Poland..We.are.presenting.

some.of.them

Ad.net.

Adnet.was.one.of.the.first.Polish.internet.advertising.networks,.established.in.

2000.It.is.a.part.of.Internet.Group.SA.

holding.From.the.very.beginning.Adnet.

was.focused.on.incorporating.new.technologies.and.empowering.their.

technological.capabilities.After.being.very.successful.in.Poland,.they.decided.to.expand.their.business.in.Latvia,.Lithuania.

and.Estonia.They.claim.to.have.974%.

share.of.the.Polish.market.Adnet.was.

awarded.Media&Marketing.Best.Internet.

Sales.Department.Award.for.three.times.

in.a.row.Currently.there.are.500.websites.in.their.portfolio.

Adnet.employs.28.people.

ARBOmedia Polska

ARBOmedia.Polska.is.one.of.the.biggest.

internet.advertising.networks.in.the.

country.It.gathers.round.300.websites.(with.a.reach.of.117.million.of.unique.

users.according.to.Megapanel.PBI/

Gemius.2007).Their.portfolio.consists.mainly.of.entertainment,.music.and.

games.websites.targeting.young.

internet.users.In.cooperation.with.one.of.the.global.online.advertising.networks.

.Oridian.-.ARBOmedia.Poland.facilitates.

ads.for.English-language.business,.sports.

and.youth.websites

ARBOmedia.Poland.was.founded.in.2002.

The.acquisition.of.one.of.their.rivals..

Qnet.-.was.a.turning.point.in.companys.history.which.provided.them.with.a.

bigger.online.reach.than.the.main.web.

portals.had.In.2005.ARBOmedia.Poland.introduced.its.own.product:.double.

billboards,.which.is.one.of.the.most.

popular.online.ad.formats.in.Poland.now.

BizOn Media.

BizOn.media.works.as.a.business-

focused.advertising.network.in.Poland.specializing.in.targeting.entrepre-

neursThe.company.is.relatively.new.

and.was.founded.in.2006.It.has.a.reach.of.26.million.users.They.gather.

45.high-profile.websites.BizOn.media.

has.been.developing.its.direct.sales.

department,.but.still.its.core.clients.


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are.the.biggest.Polish.media.houses.Since.its.foundation,.over.a.year.ago,.the.company.has.launched.over.500.

campaigns

IDMnet

IDMnet.was.established.in.1997.and.

was.the.first.online.advertising.network.

in.the.country.They.gather.over.140.websites.and.are.able.to.reach.over.55.

million.users.

IDMnet.uses.DoubleClick.adservers.They.specialize.in.building.advertising.

strategies.and.search.marketing.

campaigns

bit i prThere.are.thousands.of.internet.firms.operating.in.Poland.We.decided.to.

present.only.those.which.are.perceived.

as.one.of.the.biggest.on.the.market.

and.which.investors.will.most.probably.hear.about.while..considering.their.

expansion.in.Poland

Google Polska

Google.was.founded.in.the.USA.in.1998.

and.developed.rapidly,.outpacing.top.

internet.companies.and.becoming.the.worlds.most.popular.search.engine.

The.key.to.Googles.success.is.quality.

and.relevance.of.information.Polish.users.appreciate.Google.search.engine.

-.it.is.the.most.popular.website.in.the.

country.That.was.one.of.the.reasons.

why.the.company.decided.to.open.its.office.in.Warsaw.in.January.2006.In.

2007.Google.established.a.R&D.centre.

in.Krakow.and.an.innovation.centre.in.Wroclaw.(Poland)

Grupa Onet.pl S.A.

Grupa.Onetpl.runs.Polands.biggest.

web.portal.-.Onetpl..and.also.provides.

various.media.and.communication.

services.Grupa.Onetpl.is.part.of.the.leading.Polish.media.group..Grupa.

TVN.(TVN.SA,.TVN.is.listed.on.Warsaw.Stock.Exchange)..Onetpl.is.a.pioneer.in.the.income.

diversification.among.Polish.web.

portals.It.generates.revenues.from.

advertising,.paid.content.services,.email.and.hosting,.auction.platform,.community.sites,.telecommunication.

services.Onetpl.is.estimated.to.have.

37%.of.total.market.share.in.Poland.It.

is.also.one.of.the.strongest.brands.in.the.country

Wirtualna Polska (WP)

Wirtualna.Polska.is.the.second.biggest.

and.the.oldest.web.portal.in.Poland,.

part.of.Telekomunikacja.Polska/.France.

Telecom.Group.It.provides.a.multime-dia.and.telecommunication.platform.

offering.news,.entertainment,.finance.

services,.blogs,.chatrooms,.e-business.solutions.and.free.e-mail.

In.2006.WP.launched.internet.TV.(wptvwppl)..the.biggest.multimedia.project.

in.Polish.internet.In.2007.WP.started.to.

operate.as.MVNO.(Mobile.Virtual.

Network.Operator).WPs.monthly.average.reach.is.62%.(H107)

Allegro.pl / QXL PolandAllegro.is.the.biggest.auction.platform.in.the.country.run.by.Polish.offices.of.

British.holding.Tradus.(former.QXL.

ricardo).which.was.acquired.by.Naspers,.a.South.African.media.

company,.in.December.2007..For.the.

year.ended.31.march.2007.Tradus.

generated.3643.million.GBP.revenues.(vast.majority.of.it.came.from.Eastern.

Europe).British.holding.owns.not.only.

Allegro.but.also.PayBack.(which.runs.

Paybackpl,.otomotopl,.otodompl).and.Ceneo.SA.(which.runs.a.price.compari-

son.site.Ceneopl).

Interia.pl SA

Interiapl.runs.one.of.Polands.biggest.

web.portals.The.firm.was.established.in.1999.as.a.result.of.an.online.joint.

initiative.of.IT.and.technology.

producer.-.ComArch.SA.-.and.a.radio.

station.RMF.FM.In.December.2000.Interias.stock.was..allowed.to.public.


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http://www.g.pl/http://www.blox.pl/http://www.sport.pl/http://www.plotek.pl/http://www.gazetawyborcza.pl/http://www.gazeta.pl/edzieckohttp://www.gazeta.pl/kobietahttp://www.gazeta.pl/gospodarkahttp://www.gazeta.pl/wiadomoscihttp://www.gazetadom.pl/http://www.gazetapraca.pl/http://www.gazeta.pl/


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Bankier.pl S.A.

Bankierpl.SA.is.one.of.the.leading.media.companies.focused.on.finanse.sector.It.runs.Bankierpl,.a.web.

portal.providing.financial.informa-

tion.on.personal.funds,.investing,.

capital.markets.and.financial.products.Bankierpl.gives.its.users.an.access.to.a.current.stock.ex-

change.quotes,.experts.analysis,.

calculators.and.comparisons.of.

financial.products.offered.by.nearly.50.financial.companies

The.Bankierpl.Group.owns.six.web.

portals:.Bankierpl,.Twoja-Firmapl,.

PITpl,.VATpl,.PRNewspl.and.Mojeautopl.(with173.million.

unique.users).

Since.June.2006.Bankierpl.SA.has.

been.listed..on.the.Warsaw.Stock..

Exchange

Grono.net

Grononet.is.an.invitation-only.

community.service.which.gathers.groups.of.friends.and.families.(over.13.

million.registered.users).Users.can.

load.pictures.or.video.onto.their.profiles.and.the.website.has.currently.

over.15.million.pictures.Grononet.is.

available.in.Polish,.English,.Spanish,.

French,.German.and.Italian.language.versions

In.September.2007,.Intel.Capital.announced.its.plans.to.invest.in..

Grononet.The.firm.employs.over..

60.people.

MCI Management

MCI.Management.is.an.investment.

group.managing.venture.capital.and.private.equity.funds,.including:.

TechVentures99,.TechVentures03,.

MCIBioVentures,.MCIEuroVentures.

and.MCISuperVentures.It.has.been.listed.on.the.Warsaw.Stock.Exchange.

(with.present.market.cap.around.1.

billion.PLN).since.February.2001.MCI.Management.SA.specializes.in.

investments.within.the.region.of.

Central.and.Eastern.Europe.It.mainly.

invests.in.innovative.companies.operating.in.the.area.of.internet,.

mobile.telephony,.e-commerce,.

wireless.technologies,.software,.IT,..biotechnology/life.science.and.

media

Merlin.pl S.A..

Merlinpl.is.one.of.the.oldest.and.

biggest.online.shops.in.Poland.

TOP POLISh INTERACTIVE AGENCIES

NAME WEB ADDRESS

180.Heartbeats ttp://www.180eartbeats.pl/

Advpl ttp://www.adv.pl/

Ars.Thanea. ttp://www.arstanea.com/

Artegence. ttp://www.artegence.com

BeeStudio. ttp://www.beestudio.pl/

Byss. ttp://www.byss.pl

Click5. ttp://www.click5.pl

Conecto. ttp://www.conecto.pl/

Cookie. ttp://www.cookie.pl/

Digital.One. ttp://www.digitalone.pl/

Emarketing.Experts. ttp://www.emarketingexperts.pl/

Engine. ttp://www.engine.pl/

FFCreation. ttp://www.ffcreation.com/

Genero. ttp://www.genero.pl/

Hint.Intermedia. ttp://www.intintermedia.com/

Honki. ttp://www.onki.pl/

HYPERmedia. ttp://www.ypermedia.pl/

Insignia. ttp://www.insignia.pl/

Internet.Designers. ttp://www.id.pl/

Isens. ttp://www.isens.pl/

Janmedia. ttp://www.janmedia.pl/K2.Internet. ttp://www.k2.pl/

Madonet. ttp://www.netizens.pl/

Max.Weber. ttp://www.maxweber.com/

Media.Ambassador. ttp://www.mediaambassador.pl/

MindChili. ttp://www.mindcili.pl/

MRM.Worldwide. ttp://www.mrm.pl/

Netarena. ttp://www.netarena.pl/

Opcom. ttp://www.opcom.pl/

OS3.Multimedia. ttp://www.os3.pl/

Pro-Creation. ttp://www.pro-creation.pl/

Zjednoczeniecom. ttp://www.zjednoczenie.com.pl/

Source: Interaktywnie.com, own

0
http://www.180heartbeats.pl/http://www.adv.pl/http://www.arsthanea.com/http://www.artegence.com/http://www.beestudio.pl/http://www.byss.pl/http://www.click5.pl/http://www.conecto.pl/http://www.cookie.pl/http://www.digitalone.pl/http://www.emarketingexperts.pl/http://www.engine.pl/http://www.ffcreation.com/http://www.genero.pl/http://www.hintintermedia.com/http://www.honki.pl/http://www.hypermedia.pl/http://www.insignia.pl/http://www.id.pl/http://www.isens.pl/http://www.janmedia.pl/http://www.k2.pl/http://www.netizens.pl/http://www.maxweber.com/http://www.mediaambassador.pl/http://www.mindchili.pl/http://www.mrm.pl/http://www.netarena.pl/http://www.opcom.pl/http://www.os3.pl/http://www.pro-creation.pl/http://www.zjednoczenie.com.pl/http://www.zjednoczenie.com.pl/http://www.pro-creation.pl/http://www.os3.pl/http://www.opcom.pl/http://www.netarena.pl/http://www.mrm.pl/http://www.mindchili.pl/http://www.mediaambassador.pl/http://www.maxweber.com/http://www.netizens.pl/http://www.k2.pl/http://www.janmedia.pl/http://www.isens.pl/http://www.id.pl/http://www.insignia.pl/http://www.hypermedia.pl/http://www.honki.pl/http://www.hintintermedia.com/http://www.genero.pl/http://www.ffcreation.com/http://www.engine.pl/http://www.emarketingexperts.pl/http://www.digitalone.pl/http://www.cookie.pl/http://www.conecto.pl/http://www.click5.pl/http://www.byss.pl/http://www.beestudio.pl/http://www.artegence.com/http://www.arsthanea.com/http://www.adv.pl/http://www.180heartbeats.pl/


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(operating.since.April.1999).It.mainly.

sells.books,.films,.music,.games,.computer.programs.and.toys.It.is.visited.by.round.100,000.users.every.

day.In.2004.Merlinpl.was.acclaimed.

the.fastest.growing.company.in.

Central.Europe.by.Deloitte.&.Touche.In.2005.Merlinpl.launched.its.first.

offline.shop.

NetSprint.pl Sp. z o. o.

NetSprintpl.runs.a.search.engine.The.

company.was.established.in.2000.and.

was.the.first.firm.which.introduced.the.top-notch.search.engine.technology.

to.Polish.market.NetSprintss.key.

customers.and.partners.include.both.Polands.major.horizontal.portals.as.

well.as.international.corporations.In.

2004.the.company.was.ranked.seventh.in.Deloittes.Fast.50.ranking.of.

the.fastest-growing.high-tech.

companies.in.Central.Europe.In.2006.

Orkla.Media,.a.Norwegian.media.

group.acquired.the.majority.of.

NetSprints.shares

SARE

SARE.specializes.in.offering.e-mail.

marketing.services.(e-mail.cam-paigns,.newsletters,.bulletins).It.

works.with.over.200.clients.(eg.

Media.Markt,.Siemens,.Kofola.

Holding,.Danone,.Lexus,.G+J,.Bauer).It.claims.to.be.the.largest.email.

marketing.company.in.the.country

Nasza-Klasa Sp. z o. o.Nasza-Klasapl.is.a.social.networking.

website.(Polish.equivalent.of.Class-

mates).It.was.launched.in.November.2006.and.within.a.few.months.gained.

an.enormous.popularity.At.the.end.of.

2007.it.had.more.than.6.million.registered.users,.and.became.one.of.

the.biggest.social.networking.

websites.in.the.country.In.September.

2007.European.Founders,.a.venture.

capital.firm.invested.a.few.million.PLN.

in.Nasza-klasa

This.list.of.the.companies.mentioned.

above.certainly.does.not.exhaust.the.

database.of.important.internet.firms.

in.Poland.There.are.key.enterprises.in.the.region.like.Panorama.Firm.-.the.

biggest.yellow.pages.website.in.the.

country,.epuls..one.of.the.most.popu-lar..social.networking.websites,.Empik

com..online.shop.or.NetPress.Digital.-.

electronic.publications.distributor.

Future.editions.of.this.report.will.include.more.top.business.initiatives.

in.the.country

Itrcti rtiiciThere.are.more.than.1000.interactive.agencies.in.Poland.We.present.just.a.

few.top.ones,.according.to.Interakty-

wniecom.ranking.(pleace.see.the.table.

Top.Polish.Interactive.Agencies).
http://www.byss.pl/


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3. e-CoMMeRCe

According.to.the.estimates.released.

by.Interactive.Advertising.Bureau.Polska,.from.2001.to.2006.Polish.e-

commerce.market.grew.by.over.

4500%.The.highest.growth.rate.was.

seen.in.2000-2004.when.Polish.online.retail.trade.sales.increased.by.200%.

per.year.The.value.of.the.market.in.

2006.was.estimated.to.be.5.billion.

PLN.(139.billion.EUR).Online.auction.platforms.generated.3.billion.PLN,.

online.shops.had.a.turnover.of.2.

billion.PLN.(500.million.EUR).Accord-ing.to.the.latest.estimations.pub-

lished.by.Rzeczpospolita,.Polish.

online.shops.and.auction.platforms.generated.8.billion.PLN.(222.billion.

EUR).in.2007

Polish.market.is.significantly.bigger.than.Irish,.Portuguese.or.Greek.In.2006.

internet.sales.in.Austria.and.Denmark.were.comparable.to.Polands.Swiss.results.were.a.bit.lower.than.Polish.

revenues.eMarketer.expects.that.over.

the.next.five.years.European.e-

commerce.market.will.grow.at.an.annual.growth.rate.of.25%.Central.and.

Eastern.European.countries,.especially.

Poland,.Czech.Republic.and.Russia.are.expected.to.be.a.driving.force.of.that.

growth.at.the.beginning.of.the.next.

decade

In.2006.Polish.online.sales.for.the.first.

time.exceeded.1%.of.total.domestic.

retail.trade.value.According.to.the.Polish.Market.Review.(PMR).forecast,.

in.2009.this.proportion.may.go.up.by.

over.2%

oi ucti ptrmSince.2005.about.60%.of.Polish.e-

commerce.sales.have.been.made.by.transactions.performed.on.auction.

platforms..The.indisputable.online.auction.leader.in.Poland.is.Allegropl

In.2006.the.total.value.of.completed.

auctions.reached.25.billions.PLN.and..

for.three.quarters.of.2007.Allegros.

total.transaction.value.was.already.

10%.higher.than.total.results.for.2006.Although.Allegropl.is.still.perceived.as.

an.auction.platform,.almost.80%.of.all.

transactions.are.made.without.bidding;.the.reason.being.that.a.

number.of.small.shops.(traditional.and.

online.ones).treat.Allegropl.as.one.of.

their.selling.channels.This.trend.will.be.even.more.prominent.in.the.future

The.second.popular.auction.platform.is.eBay,.which.appeared.on.the.Polish.

market.in.2005.In.2006.sales.reached.

100.million.USD,.but.in.comparison.

with.Allegropl.it.is.a.rather.poor.result.

Polish.eBay.managed.to.find.its.own.

niche..thanks.to.the.integration.with.

foreign.platforms,.and.users.can.buy.and.sell.goods.not.only.in.Poland.but.

also.in.28.other.countries

oi hpThe.catalogue.run.by.Sklepy24pl.

currently.contains.information.about.

3,300.Polish.online.stores.divided.into.12.groups.Home.&.Garden.makes.the.

largest.category;.there.are.another.

four.significantly.big.groups:.Health.&.Beauty,.Gifts.&.Flowers,.Electronics.&.

Photo.and.Computers.There.are.not.

many.Polish.shops.selling.food,.only.a.few.from.77.listed.in.the.catalogue.


13/30


Te value of te Polis

e-commerce market in 2006

was estimated to be

8 billion PLN (2.22 billion EUR).


14/30


15/30

http://www.clickad.pl/http://www.clickad.pl/http://www.clickad.pl/mailto:[email protected]://www.clickad.pl/


16/30


In 2006 one in

eigt Poles and

one in four Polis

internet users did

teir online

sopping at

least once.


17/30

http://www.os3.pl/http://www.os3.pl/http://www.os3.pl/http://www.os3.pl/


18/30


higher.than.2.000.PLN.(550.EUR)

SMG/KRC.report.shows.that.in.2006.Polish.online.shoppers.bought.mainly.

books.and.clothes,.then.mobile.phones,.

computers.and.electronics.Compared.to.

2005,.in.2006.significantly.more.shoppers.were.interested.in.car.accessories,.toys.

and.childrens.accessories.as.well.as.

airline,.train.and.bus.tickets

Last.year.statistical.Pole.spent.47.

dollars.on.online.shopping,.more.

than.the.Greeks.or.the.Portuguese.but.still.considerably.less.than.

average.citizens.in.Western.Europe.

Statistical.resident.of.Denmark.(where.in.2006.e-commerce.sales.

was.comparable.with.Polish.e-

commerce.revenues).spent.seven.

times.more.in.online.stores.than.a.Pole

Polish.internet.users.pay.for.ordered.products.mainly.in.cash.on.delivery.

Last.year.23%.of.orders.were.paid.by.cards.and.7%.-.by.other.forms.of.payment.(eg.bank.transfers).Poles.

rarely.use.cards.because.they.are.

concerned.about.security.or.do.not.

have.a.card.allowing.them.to.pay.over.the.internet.In.2006.only.56.million.

from.24.million.existing.cards.could.be.

used.for.online.transactions

Thrt ccr.At.the.beginning.of.2007,.one.third.of.

respondents.(According.to.Gemius.Survey).claimed.that.the.biggest.

problem.with.online.shopping.was.

long.delivery.time.One.sixth.had.troubles.with.finding.products.and.one.

eighth.complained.about.poor.

customer.service.What.is.important,.it.

that.nearly.a.half.of.respondents.experienced.no.problems.while.

shopping.online

Polish e-commerce in brieff 00 t 00 P akt gw y v 00%

T vau t akt tatd t Pln 00 (. eUr)

o aut pat gatd Pln 00 (0 eUr)


19/30


4. MaRkeT TRends In bRIef

Polish.internet.market.can.be.consi-.

dered.a.mature.one.with.local.compa-nies.having.very.strong.market.

positions.Although.foreign.big.players.

start.their.operations.in.Poland.it.has.

proved.difficult.for.them.to.outplace.local.firms.in.a.short.period.of.time.A.

good.example.is.eBay,.which.entered.

Polish.market.in.2005.and.is.still.behind.

local.auction.platform.-.Allegropl.Allegro.is.the.4th.most.popular.

destination.in.Poland.whereas.eBaypl.

remains.below.Top.20

There.is.a.similar.situation.with.instant.

messengers:.local.Gadu.Gadu.leads.the.

way.attracting.more.than.5.million.users.per.month.whereas.Skype.still.

remains.second.best.with.3.million.

users

The.only.example.of.sudden.and.

undisputable.victory.is.Google.which.became.the.most.popular.website.in.

Poland.What.is.interesting.is.to.observe.

how.quickly.YouTubecom.is.climbing.

up.through.the.popularity.rankings.(in.August.2007.it.was.the.10th.most.

popular.online.destination.in.the.

country).It.is.worth.mentioning.that.

Polish.language.version.of.YouTube.was.one.of.the.first.European.editions

Google.provides.most.of.its.services.in.

Poland,.including.Google.Docs.and.GMail.

One.of.the.few.exceptions.is.Google.

News,.still.not.available.in.local.language.

version.Global.gigiant.has.even.decided.

to.open.a.Research.&.Development.

Centre.which.is.based.in.Krakow.as.well.as.

client.service.branch.in.Wroclaw

n ur riitmtWhat.created.a.lot.of.stir.on.Polish.

market.recently.were.two.announce-

ments:.both.MySpace.and.AOL.decided.

to.open.their.offices.in.Poland.At.the.moment.MySpace.is.in.the.process.of.

hiring.staff.for.marketing.and.content.

management.departments.Interest-

ingly,.MySpace.is.perceived.as.one.of.a.few.international.companies.which.

stands.real.chances.of.conquering.

Polish.market

Other.international.social.networking.

players.(Hi5.and.Bebo).are.trying.to.enter.Polish.market,.but.they.will.have.to.face.

very.strong.competition.There.are.

already.local.firms:.Fotkapl.(with.more.

than.3.million.users.a.month),.Moja.
http://www.sare.pl/http://www.sare.pl/


20/30


POLISh INTERNET MARKET ACCELERATES

Major canges in 2007

January Gazetapl.(Agora.SA).acquires.Wrocekpl.-.a.social.networking.site.about.Wroclaw.city

February Bankierpl.SA,.owner.of.the.financial.web.portal,.acquires.MojeAutopl,.car.classifieds.website. Grupa.Onetpl.SA.acquires.blogging.site.Blogpl

March Onetpl.starts.to.sell.advertisements.on.its.portal.on.time.basis,.like.in.TV Gadu-Gadu.SA,.owner.of.Polish.most.popular.instant.messanger.goes.public......(IPO.at.Polish.Stock.Exchange.-.Gielda.Papierow.Wartosciowych) Gemius.SA,.online.reasearch.firm.starts.its.operations.in.Romania.and.Bulgaria Gadu-Gadu.SA,.starts.operating.in.Ukraine German.Holtzbrinck.ventures.investment.fund.invests.in.Pixelate.Ventures,.owner.of.ePulspl.social.networking.site

April Onetpl.launches.Zumipl.-.mapping.and.yellow.pages.siteMCI.venture.capital.investment.fund.invests.15.mln.PLN.in.Netpress.Digital,.e-press.distributor TVN.Group.(one.of.the.biggest.private.TV.stations.in.Poland).launches.TVN24pl,.news.site.run.by.more......than.40.editors Pinopl.(social.networking.portal).acquires.Blogipl.(blogging.website) Launch.of.Business.Angels.Seedfund.It.announces.to.spend.15-30.million.PLN.(4-8.million.EUR)......for.investing.in.start-ups

May Gadu-Gadu.SA.acquires.Naukapl,.education.websiteMerlinpl,.one.of.the.biggest.internet.shops,.acquires.Presco.Media.owner.of.e-cyfrowepl,.online.shop.with.digital.cameras

Agora.announces.that.it.will.open.a.new.multimedia.newsroom.which.will.combine.exisiting.radio......and..internet.newsrooms

June Hooplapl.announces.that.it.will.debut.on.stock.exchange.(IPO) Onetpl.launches.OnetTV,.video.website Google.launches.Polish.version.of.YouTube Gadu-Gadu.SA.acquires.Blippl,.micro-blogging.website Onetpl.SA.announces.its.partnership.with.Opera.Software

July Research:.66%.of.Polish.internet.users.have.tried.shopping.online,.its.the.biggest.percentage.in.Eastern.Europe Wykoppl,.Polish.start-up.based.on.DIGGcom.idea,.receives.600,000.PLN.fund.(around.165,000.EUR) Launch.of.Polish.language.version.of.Bebocom Pracujpl,.biggest.recruitment.website.in.Poland,..launches.Profeopl,.social.networking.site.for.employees,......a.competitor.to.Goldenlinepl Gadu-Gadu.SA.acquires.Forapl,.a.discussion.website

August AOL.announces.that.it.will.open.Polish.version.of.its.portal.at.the.end.of.2007Wirtualna.Polska,.second.biggest.internet.portal.becomes.a.Mobile.Virtual.Network.Operator.(MVNO) Gadu-Gadu.celebrates.its.7th.birthday Agitopl,.an.e-shop,.announces.its.plans.of.initial.stock.offering.(IPO)

September Tomasz.Lis,.one.of.the.most.influential.Polish.TV.journalists,.quits.his.job.at.TV.station.and.starts.his.TV-show.onlineNasza-Klasapl.-.a.small.social.networking.service.with.a.very.dynamic.growth.rate,.receives.a.funding..

....of.a.few.million.PLN Agora.(owner.of.Gazetapl)..acquiers.BlogFrogpl.-.a.blogs.search.engine Oponeopl.SA,.online.shop.with.tyres,.announces.that.it.will.debut.on.stock.exchange. o2pl.Sp.z.oo,.one.of.Polish.main.web.portals.announces.that.it.will.launch.8.new.sites.by.the.end.of.2007

October MySpace.Poland.announces.that.it.will.start.operations.in.next.few.months.It.starts.recruiting.for.Polish.offices G+J.company,.publisher.of.Polish.edition.of.National.Geographic.and.lifestyle.magazines.buys.Odysseipl,.....travel.websiteWirtualna.Polska.introduces.behavioral.targeting.advertising o2pl.Sp.z.o.o.launches.Pingerpl,.micro-blogging.service,.which.is.a.direct.competitor.to.Blippl,.owned.by......Gadu-Gadu.SA First.edition.of.Polish.MIXX.Awards.takes.place.(best.interactive.campaigns.are.awarded)

December Bauer.Media.acquires.Interiapl,.a.web.portal.Cost.of.acquistion.is.over.200.million.PLN.(55.million.EUR)

Agora.becomes.an.exclusive.partner.of.Bebos.social.networking.website.in.Poland AOL.starts.Polish.version.of.its.web.portal.-.AOLpl Naspers,.South.African.media.company.acquires.Tradus.PLC,.owner.of.Allegropl.for.19.billion.USD......(about.13.billion.EUR) Naspers.buys.667%.shares.of.Gadu.Gadu,.Polish.most.popular.instant.messenger
http://www.netizens.pl/


21/30


22/30


5. geTTIng sTaRTed: seTTIng UP a CoMPany In Poland

It.will.be.an.exaggaration.to.say.that.

Poland.has.become.a.titbit.for.investors.from.all.industry.sectors.but.when.it.

comes.to.the.internet.it.goes.without.

saying.that.the.online.market.attracts.

more.and.more.foreign.capital.The.perception.of.Poland.in.the.Western.

world.has.changed,.Chris.Modzelewski,.

CEO.at.Emerging.Analysis.Corporation.

said.Modzelewski.is.an.owner.of.Eastern.Europes.largest.online.media.research.

agency.-.Gemius.-.and.was.one.of.the.

early.investors.in.Polish.online.market.Poland.is.no.longer.viewed.as.the.wild.

post-communist.east.where.only.big.

risk-takers.go.Today,.Poland.is.an.

extremely.attractive.location.for.investment.with.the.largest.domestic.

market.in.the.CEE.region.(excluding.

Russia),.tamed.inflation,.a.highly.educated.workforce.and.an.economy.

growing.at.65%.annually,.he.added

There.are.quite.a.few.foreign.compa-

nies.operating.in.Poland.already.In.

1999.British.online.consumer.trading.

platform.Tradus.(former.QXL.ricardo.plc).opened.a.Polish.branch.-.QXL.

Poland.-.which.runs.the.leading.online.

auction.platfom.Allegropl.In.the.last.quarter.of.2006.all.the.Tradus.invest-

ments.in.CEE.brought.9.million.GBP.

revenues.(the.vast.majority.of.them.

came.from.Poland).Tradus.employs.around.350.people.in.Poland.whereas.

there.are.only.10.members.of.staff.in.

the.UK.and.they.are.mainly.focused.on.controling.and.consolidating.financial.

data,.PR.and.fullfilling.stock.listing.

obligations

At.the.end.of.the.90s.various.entrepre-

neurs.(mainly.local.companies).invested.

in.internet.firms.because.of.a.tempting.perspective.of.lucrative.profits.during.the.

dot.com.boom.Another.big.surge.of.investments.in.Poland.appeared.in.2005.when.global.firms.started.opening.their.

branches.in.CEE.Google.and.eBay.were.

one.of.the.major.firms.which.settled.in.

Poland.then.

Many.Polish.users.who.had.already.

used.American.or.German.online.auction.websites.sent.inquiries.to.eBay.

head.quarters.asking.when.Polish.

platform.was.due.to.be.open,.Alina.Prawdzik,.country.manger.at.eBay.

Poland.recalled.Poland.is.the.only.

country.in.Central.and.Eastern.Europe.

that.eBay.is.present.in.but.conquering.this.market.proved.to.be.a.hard.nut.to.

crack.Although.eBay.claims.to.have.

done.a.thorough.market.research.before.launching.a.Polish.platform,.it.is.

clear.that.initially.they.underestimated.

the.sophistication.and.competetive-ness.of.the.local.environment.

2008.is.going.to.bring.more.interesting.

moves.on.the.Polish.market.Internet.

gigants.like.Myspace.and.AOL.are.opening.their.offices.in.the.country.as.

well.as.smaller.SEM.and.advertising.agen-

cies.from.the.CEE.region.What.drives.big.

and.small.businesses.there.is.the.market.potential..and.a.relatively.quick.return.of.

investment

Investing.in.Poland.has.become.much.easier.and.much.frequent.recently.The.

Polish.Information.and.Foreign.

Investment.Agency.(PAIiIZ).estimates.that.all.foreign.direct.investment.in.

the.country.in.2006.was.at.an.all.time.

high.of.147.billion.USD.(this.amount.covers.all.industry.sectors).A.few.

important.factors.attract.foreign.


23/30

http://www.opcom.eu/http://www.opcom.eu/http://www.opcom.eu/http://www.opcom.eu/


24/30


capital.to.Poland:.market.size,.rela-

tively.low.employment.costs,.econom-ic.growth.and.the.availability.of.human.resources.

Tp ui ctiitThe.process.of.opening.a.branch.in.

Poland.has.been.modernised.since.

Poland.entered.the.EU.In.August.2004.

The.Economic.Freedom.Act.was.introduced.which.made.the.process.of.

setting.up.a.business.easier.(thanks.to.

cutting.down.the.number.of.documents.

required).However,.it.is.still.far.from.ideal

Nigel.Adams,.managing.director.at.Nigel.Adams.&.Company.Ltd.who.has.been.

working.with.Poland.since.1972.as.a.

governmental.advisor.knows.perfectly.well.that.starting.a.business.in.Poland.

means.going.through.a.lot.of.paper-

work.What.one.has.to.be.prepared.for.is.

a.large.number.of.documents.required.which.need.to.be.signed.and.stamped.

Most.British.directors.and.managers.feel.that.the.amount.of.red.tape.in.Poland.hampers.their.companies.

efficiency.and.leads.to.extra.costs,.Nigel.

Adams.said.Arjan.Bakker,.a.Dutch.

businessman.who.runs.Polish.offices.of.Allegro.shares.this.view.In.his.opinion,.

the.procedures.should.be.shorter,.easier.

and.friendlier.like.in.many.other.EU.countries

Registering.a.joint-stock.company.

(spolka.akcyjna).in.Poland.was.not.a.problem.per.se.However,.it.is.impor-

tant.to.remember.that.the.process.is.

much.more.difficult.than.in.the.United.

States.In.America.I.can.register.a.company.in.less.than.24.hours.over.the.

internet.In.Poland,.the.process.takes.at.

least.one.month.But.if.one.is.under-

standing.of.this.fact,.and.has.a.good.attorney.to.handle.the.formalities,.it.is.

no.more.or.less.difficult.than.register-

ing.a.company.in.any.other.country,.Chris.Modzelewski.explained

There.are.initiatives.to.shorten.the.

process.of.registering.a.firm.in.the.country.The.Polish.Information.and.

Foreign.Investment.Agency.reveals.

that.a.system.which.will.handle.

submitting.online.applications.should.be.available.by.the.end.of.2008.It.

should.definitely.speed.up.the.registration.process

Investors.who.plan.to.start.a.business.in.

Poland.are.provided.with.a.wide.choice.

of.forms.of.business.activity:.civil.partnership.(spka.cywilna),.registered.

partnership.(spka.jawna),.limited.

partnership.(spka.komandytowa),.limited.joint-stock.partnership.(spka.komandytowo-akcyjna),.professional.

partnership.(spka.partnerska),.limited.

liability.company.(spka.z.ograniczon.

odpowiedzialnoci),.joint-stock.company.(spka.akcyjna),.branch.office.

(oddzia),.representative.office.(przed-

stawicielstwo).or.just.simply.an.entry.in.the.business.activity.register.(wpis.do.

ewidencji.dziaalnoci.gospodarczej)

Jarosaw.Chaas,.managing.partner.at.Chaas.and.Wsplnicy.chambers.

prepared.a.useful.investors.guide.for.

The.Polish.Information.and.Foreign.Investment.Agency.(the.document.

which.gives.a.clear.overview.of.the.legal.

procedures.and.provides.some.

recommendations.is.available.here:.http://wwwpaizgovpl/index/

?id=4f8bc5ac1dc2b49434efe9e72f183

de8).According.to.Chaas.and.Wspln-icy,.the.best.choice.for.large.firms.which.

plan.to.operate.in.Poland.is.to.set.up.a.limited.liability.company.or.joint-stock.company.(there.is.an.entry.fee.of.1000.

PLN.(277.EUR).and.a.requirement.of.

50,000.PLN.(13850.EUR).initial.capital.

contribution.if.one.is.interested.in.opening.a.limited.liability.company.or.a.

500,000.PLN.(138500.EUR).contribution.

for.a.joint-stock.company).Those.who.would.prefer.to.limit.operation.costs.

should.definitely.consider.starting.a.

branch.or.a.representative.office

Tx rt ipctiAll.entrepreneurs.need.to.apply.for.their.

NIP.(taxpayer.identification.number).and.REGON.(statistical.number).Another.

important.step.is.to.register.with.the.

Social.Insurance.Office.(ZUS).Each.firm.is.obliged.to.pay.value.added.

tax.(VAT).as.well.as.corporate.income.

tax.(CIT).CIT.has.gone.through.a.lot.of.

changes.throughout.the.years,.dropping.its.value.from.27%.to19%.All.

taxpayers.have.to.submit.a.monthly.tax.return.form.to.the.tax.office.Apart.from.

the.monthly.reports.each.firm.has.to.send.a.final.tax.settlement.by.the.end.

of.March.each.year
http://www.paiz.gov.pl/index/?id=4f8bc5ac1dc2b49434efe9e72f183de8http://www.paiz.gov.pl/index/?id=4f8bc5ac1dc2b49434efe9e72f183de8http://www.paiz.gov.pl/index/?id=4f8bc5ac1dc2b49434efe9e72f183de8http://www.paiz.gov.pl/index/?id=4f8bc5ac1dc2b49434efe9e72f183de8http://www.paiz.gov.pl/index/?id=4f8bc5ac1dc2b49434efe9e72f183de8http://www.paiz.gov.pl/index/?id=4f8bc5ac1dc2b49434efe9e72f183de8


25/30


Smaller.entrepreneurs.can.take.adventage.of.tax.

credit.which.means.that.they.are.entitled.to.income.tax.deferral.during.their.first.tax.year.What.is.also.tempting.is.a.relief.from.submitting.tax.returns.

during.the.same.period.of.time.

From.time.to.time.entrepreneurs.may.expect.inspectors.to.come.to.their.firms.By.law.authorti-

ties.cannot.carry.out.more.than.one.inspection.at.

the.same.time.in.the.same.business.Such.visits.are.limited..inspectors.cannot.stay.longer.than.four.

weeks.if.they.examine.smaller.or.medium.size.firms;.

inspections.in.larger.companies.are.limited.to.eight.

weeks

Cmptiti cpPolish.online.market.has.developed.organically.without.the.presence.of.Yahoo!,.AOL.or.MSN.in.its.

early.years.Although.global.online.gigants.like.

Google.or.eBay.have.started.operating.in.the.country.not.long.time.ago.it.was.not.as.easy.for.

them.as.one.may.think.to.gain.high.market.

positions.The.most.dangerous.misstep.that.

investors.may.take.is.underestimating.Polish.local.competitors,.or.(even.more.dangerously).underesti-

mating.the.sophistication.of.the.Polish.consumer,.Chris.Modzelewski.warned.Many.western.firms.forget.that.Polish.users.have.access.to.the.same.

products.or.services.as.westerners.

Many.investors.confirm.that.competitive.landscape.makes.entering.Poland.just.as.difficult.as.entering.

any.other.foreign.market.in.Western.Europe.Like.

any.country.in.Western.Europe.or.Asia,.entering.Poland.demands.creative.strategies.to.realize.the.

countrys.potential,.Modzelewski.added

Alina.Prawdzik.who.runs.Polish.offices.of.eBay.knows.from.experience.that.users.expect.even.

more.from.foreign.firms.than.from.local.ones.

Satisfying.Polish.consumers.is.possible,.but.its.not.an.easy.task,.Prawdzik.stressed.That.is.why.its.best.

to.dig.as.much.information.as.possible.about.local.

competitors.before.facing.them.directly

ivtt pjt cta & eat eup w patuay au tv.

W cta ad eat eup attatd y % vtt pjt, ty

td % t w j atd y g vt.

T ptd a avag j p pjt, pad wt j p pjt

Wt eup. Pad wa t agt at fDi j, wt at % t tta.

eUroPeAn ATTrAcTiVeness sUrVeY, 00 bY ernsT & YoUnG


26/30


27/30


Cris ModzelewskiCEO at Emerging Analysis Corporation, owner ofEastern Europes largest online media research

agency Gemius, one of the earily investors in

Polish online market, USA

My.first.investments.in.Poland.were.in.1999.when.I.established.

Gemius.(Central.&.Eastern.Europes.leading.internet.research.

agency).In.1999.Poland.was.a.much.stabler.location.for.invest-ment.than.in.1991.(when.I.first.visited.the.country),.but.I.still.saw.it.

as.far.riskier.than.other.countries.I.could.invest.in.Today,.just.a.

short.8.years.later,.Poland.is.an.entirely.different.country.The.rule.

of.law.is.stronger.and.corruption.is.less.endemic

The.Polish.internet.market.has.a.tremendous.potential.

With.close.to.40.million.people,.dropping.internet.access.prices,.rapidly.growing.penetration.and.advertising.

budgets.shifting.online,.Poland.is.one.of.the.most.

attractive.internet.markets.in.Europe.today.Its.potential.-.which.from.a.western.perspective.can.be.seen.as.the.

ability.to.generate.both.domestic.profits.and.provide.

lower.costs.-.is.attractive.to.investors,.but.they.should.

enter.the.market.with.open.eyes.and.be.very.sensitive.to.the.local.reality

From.the.perspective.of.western.internet.players,.

Poland.is.different.Polands.internet.industry.evolved.(at.least.in.its.early.years).in.its.own.local.reality.This.

shaped.the.competitive.landscape.very.differently.than.

what.many.western.players.would.expect.based.on.experiences.in.the.United.States.or.Western.Europe.

Western.investors.considering.how.to.tap.into.Polands.

internet.potential.should.bear.this.fact.firmly.in.mind.

and.approach.the.market.respectful.of.Polands.suc-

cesses.in.the.past.10.years

Right.now.the.main.market.constraint.to.consider.is.the.competition.in.the.labour.sector.Polands.educated.workforce.and.especially.its.excellent.software.developers.

are.highly.prized.by.high-technology.companies.from.

around.the.world.This.combined.with.strong.domestic.macroeconomic.growth.is.driving.up.wages.and.competi-

tion.for.the.most.talented.workers.While.this.benefits.

Poland,.it.is.a.factor.that.investors.looking.at.Poland.have.

to.consider.carefully.Why.should.someone.build.a.development.center.in.Poland.if.theyll.have.to.recruit.

staff.(or.open.another.center).in.Ukraine.to.find.talented.

employees?

The.other.constraint.to.consider.when.investing.in.Poland.

is.the.competitive.landscape.A.sophisticated.market.that.

evolved.organically.without.significant.infusions.of.western.capital,.strategy.or.brands.has.a.very.different.

competitive.landscape.than.some.westerners.might.

expect.This.is.not.so.much.as.a.constraint.as.it.is.a.warning.to.investors:.if.youre.going.to.invest.in.Poland,.

do.your.homework.first..

.

.Eric Urdal,

Head of International Business, AD Europe, Germany

Polish.online.market.is.the.most.important.one.in.CEE.in.terms.

of.pan-European.online.campaigns.for.our.international.

network.AD.Europe.We.have.been.experiencing.the.strongest.

growth.rates.since.2005

.Interest.in.Poland.has.grown.since.the.country.entered.the.

EU.Poland.has.good.penetration.rates.and.broadband.cover-age.This.fuels.its.online.advertising.market.and.also.attracts.

more.European.advertisers


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7. aboUT InTeRneT sTandaRd

aut th uthr:

Mica GrzecowiakMicha.started.working.at.IDG.Poland.in.

2007.Previously,.as.a.journalist.of.Magazyn.Internet,.a.Polish.magazine.for.

internet.users,.he.used.to.cover.many.

aspects.of.the.web.In.Internet.Standard.he.focuses.on.

writing.case.studies.on.Polish.online.firms.to.E-biznes.od.kuchni.(E-business.uncovered).section.as.well.as.

providing.business.news.Apart.from.working.for.IDG.

Poland,.Micha.studies.economics.at.University.of.Warsaw.

.

E-mail: [email protected]

a MrAnna.joined.IDG.Poland.team.in.2000.At.the.beginning.of.her.career.she.worked.for.PC.World.Komputer,.

covering.stories.on.artificial.intelligence,.new.online.trends.and.future.of.the.web.Later.(after.the.dot.com.bubble.burst).she.moved.to.Internet.Standard,.where.

she.focused.on.the.business.aspects.of.the.internet.She.

helped.to.revive.the.online.business.community.

gathered.round.the.title.Anna.is.responsible.for.writing.reports.and.news.She.is.also.involved.in.organizing.

Internet.Standard.businesss.conferences.Anna.studied.

Polish.and.English.literature.and.linguistics.at.Gdansk.University.in.Poland.She.likes.jazz.music,.hiking.and.

reading.books..

.

Email: [email protected]

Piotr ZalewskiPiotr.has.been.working.as.an.online.editor.

at.IDG.Poland.since.March.2006.He.mainly.

covers.new.trends.and.business.aspects.of.the.internet.Piotr.is.responsible.for.

editorial.content.of.Internet.Standard.He.writes.news.

and.articles,.and.also.helps.with.organizing.confer-

ences.He.is.in.charge.of.the.development.of.the.new.design.of.magazines.website.Piotr.studied.social.

psychology.He.is.interested.in.new.technologies,.media.and.skiing..

Email: [email protected]

Pructi tm:

COVER.

Grayna.Stefek..

DESIGN.

Anna.Karabon

DTP.

Beata.Mitus

ChARTS.

Adam.Sienkiel
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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ADVERTISINGAnna.Stando.Email:.Anna_Stando@idgcompl.

Tel.+48.22.321.78.00

INTERNET STANDARD CONFERENCES

Agnieszka.witkowska.

Email:.Agnieszka_Switkowska@idgcompl

Itrt strInternetStandardpl.is.a.leading.Polish.online.magazine.

published.by.International.Data.Group.Poland.SA..

It.is.visited.by.more.than.200,000.users.monthly.(real.users,.Megapanel.Gemius/PBI),.among.them.there.are.top.internet.

industry.leaders,.managers,.directors,.advanced.web.users.

Internet.Standard.is.focused.on.business.and.social.aspects.of.the.internet.Online.magazine.runs.its.Online.Expert.Forum.

and.business.conferences,.which.are.very.popular.in.the.

country

Itrti dt grupInternational.Data.Group.(IDG).is.the.worlds.leading.technol-

ogy.media,.events,.and.research.company.IDGs.online.network.includes.more.than.450.web.sites.spanning.business.

technology,.consumer.technology,.digital.entertainment,.and.video.games.worldwide.IDG.publishes.more.than.300.magazines.and.newspapers.in.85.countries.including.CIO,.

CSO,.Computerworld,.GamePro,.InfoWorld,.Macworld,.Network.World,..Internet.Standard.and.PC.World.IDGs.lead-generation.service,.IDG.Connect,.matches.technology.

companies.with.an.audience.of.engaged,.high-quality.IT.

professionals,.influencers,.and.decision.makers.

Each.month,.over.80.million.unique.visitors.visit.the.more.than.

450.websites.of.IDGs.online.network.To.ensure.that.IDG.

online.audiences.have.access.to.rapidly.updated.information,.IDGs.online.network.is.supported.by.more.than.2,000.

journalists.and.the.only.24-hour.global.technology.news.

organization,.the.IDG.News.Service,.which.reports.the.latest.

technology.news.from.its.bureaus.around.the.world.IDG.has.built.the.broadest.network.of.technology.content.online.and.

reaches.more.technology.buyers.than.any.other.media.

company.

IDG.produces.more.than.750.globally.branded.confer-

ences.and.events.in.55.countries.Industry.leading.international.events.include.Macworld.Conference.&.Expo.

and.LinuxWorld.Conference.&.Expo.IDGs.LinuxWorld.

events.are.now.found.in.nearly.20.countries.on.five.

continents.Leading.conferences.include.CIO.100,.DEMO.and.IDC.Directions.IDG.produces.19.conferences.and.

events.in.China.alone,.and.was.first.to.offer.expos.in.emerging.markets.throughout.Asia,.Eastern.Europe.and.Latin.America
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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digital landscape: poland 2008

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