digital leadership is changing. digital communications trends 2016 and beyond, seminar, 28 january...

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Eva Appelbaum @evaapp www.digitaltalentatwork.uk Digital Leadership Trends

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Page 1: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Eva Appelbaum@evaapp

www.digitaltalentatwork.uk

Digital Leadership Trends

Page 2: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Digital Leaders & Digital leadership

Page 3: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Head of Digital

Product Social MediaDigital

Production etc

• Centre of Excellence

• Digital Channels

• Digital products

• Optimisation

• Operational efficiency

Digital Leaders

Page 4: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

From Digital Channels…. .... To Transforming the organisation

but

• Difficult to do both

• Conflicting priorities

• Different competencies & skills

Digital Leaders

Page 5: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Head of Digital + Business Transformation Leaders ?

Page 6: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Digital (?)

Page 7: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Digital Fundraising

Digital Communications

Digital Marketing

Digital Channels

Digital Content

Page 8: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Digital Business Transformation

Page 9: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Digital Leadership = All leaders!

Page 10: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Leadership is changing

- Alvin Toffler

Page 11: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Empathy is required

….. All around!

Thank you

Page 12: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Page 13: Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January 2016

Seminar

28 January 2016

London

#charitydigital

Digital communications

trends for 2016 and

beyond

Sponsored by