digital leadership is changing. digital communications trends 2016 and beyond, seminar, 28 january...
TRANSCRIPT
Eva Appelbaum@evaapp
www.digitaltalentatwork.uk
Digital Leadership Trends
Digital Leaders & Digital leadership
Head of Digital
Product Social MediaDigital
Production etc
• Centre of Excellence
• Digital Channels
• Digital products
• Optimisation
• Operational efficiency
Digital Leaders
From Digital Channels…. .... To Transforming the organisation
but
• Difficult to do both
• Conflicting priorities
• Different competencies & skills
Digital Leaders
Head of Digital + Business Transformation Leaders ?
Digital (?)
Digital Fundraising
Digital Communications
Digital Marketing
Digital Channels
Digital Content
Digital Business Transformation
Digital Leadership = All leaders!
Leadership is changing
- Alvin Toffler
Empathy is required
….. All around!
Thank you
Visit the CharityComms website
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see what events we have
coming up and to check out
what else we do:
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Seminar
28 January 2016
London
#charitydigital
Digital communications
trends for 2016 and
beyond
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