Driving Innovation

Digital Licensing Platform

The DLP is an IT based system which allows

Rights Holders and Rights Users to easily put

in place copyright licences for running trials

on the test bed.

Driving Innovation

The DLP is not:

A new collective licensing system or scheme

The Digital Copyright Exchange

The panacea for all licensing issues

Driving Innovation

The Digital Test Bed is a publicly funded resource established and operated by the Technology Strategy Board

It provides a virtual operating environment for testing innovative digital content services and technologies

It is equipped with a sophisticated trial management system.

A complimentary Digital Licensing Platform will

increase the licensing throughput on the Test Bed

Driving Innovation

Rights Holder

I don’t have the means

or resources to respond

to all the licence

requests I get from start

ups

Rights User:

I can’t get through to

some of the rights

holders that I think I

need licences from

Increasing licensing throughput means

addressing some basic challenges

Driving Innovation

The design of the

DLP is based on

three functional

themes:

…to make licensing processes more effective

Engage

Inform Express

Driving Innovation

Rights Users want information:

What rights must I clear?

From whom?

What are the terms?

What’s the process?

Rights Holders want to know:

Who wants a licence?

What does the Rights User want to do?

Is this a serious request?

Can I trust the licensee?

Inform

Driving Innovation

Express

What do the licensing terms

mean?

Is everyone using them in the

same way?

How can Rights Users best

express their licence needs?

How can Rights Holders

express licence terms in a

way that is generally

understood?

Driving Innovation

DLP must provide effective

tools for Rights Holders

and Rights Users to:

Communicate

Agree

Collaborate

Engage

Driving Innovation

The DLP will therefore do three key things:

Standardise forms of

expression

Provide the tools

for

engagement

Build and share

licensing knowledge

DLP

Driving Innovation

……with this type of feature set:

Express

Engage

Inform

Click-through licensing

Rights holder

directories

Secure messaging

Licensing metadata

Licensing Road Maps

Usage Description

Taxonomy

Collective Licensing Portal

Rights data

dictionary

Licence templates

Licence Authoring

Shared worked spaces

Model licence requests

Licensing Agent

DLP

Driving Innovation

Digital Licensing Platform

“Ok, but what is it?”

Case Scenario 1: Rights User

Small start-up wants to offer a “find that song”

service.

Customer remembers a segment of a lyric and

can search the service to hear a song containing

the segment.

Service utilises a freemium business model that

will monetise by subscription, advertising and

affiliation fees.

Driving Innovation

For Rights Users:

A search engine

Reports specific licence

requirements

Formulates licence requests

Connects to Rights Holders

Case Scenario 2: Rights Holder

A major private newsreel company wants

to licence its archives for use in digital

services and products.

Driving Innovation

For Rights Holders

A Licence drafting tool

Uses Rights Holder and/or DLP text resources

Applies standard terminology

Optional wizard

In summary…

DLP

The DLP Value Add

DLP

Increased licensing

Increased Innovation

Plan for the future

Standards

Tools

Knowledge

Driving Innovation

DLP Futures

Proof of Concept: ICtomorrow

Industry adoption

Open Source

Standards

Utility Platform

Commercial Extensions