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DIGITAL LITERACYpowered by Ricoh Business Booster




v2Digital Literacy Logo Studies

Square Root Creative34 West, 15th Street, NY, NY 10011www.squarerootcreative.com, 212-229-1910

Providing Education for Advancement

Printing Industries Association, Inc. of Southern California (PIASC) is the trade association for the graphic arts community in Southern California. Founded in 1935 and incorporated in 1944, today, PIASC is the largest graphic arts trade association in the nation, serving the interests of more than 1,600 member companies in Southern California.

Innovations in digital technologies and the recent surge of new platforms within media communications have transformed the landscapes of the graphic communication and commercial print industries.Their combined influence has changed the traditional skill sets required to thrive within these professions.

As an industry leader, Ricoh is committed to supporting the professional development of today’s marketing service print providers and the education of future graphic communication leaders. This commitment serves as thedriving force behind the Ricoh Digital Literacy Program.

Ricoh Digital Literacy is a forward-thinking program geared toward Production Print Customers as well as Educators in Digital Communication. It was developed exclusively for Ricoh by California Polytechnic State University Graphic Communication Institute, (GrCI), with support from Printing Industries of Southern California.The curriculum is intended to teach participants how to efficiently maximize their resources and provide them with the knowledge they need to further develop their skill sets and continue their advancement.

Providing Education for Advancement

Ricoh Digital Literacy

The Digital Literacy Project provides the commercial printer, in-plant printer, and the walk-in print service provider with the knowledge and tools to serve the need for rapid and consistently high-quality printing and imaging. Knowing how to design, select type, manage color, build databases, and personalize print for digital production is essential in today’s service and marketing-oriented world.

Harvey R. Levenson, Ph. D.Department Head of GraphicCommunication, Cal Poly

Graphic Designers Job Outlook 2010–2020

13%

High job turnover should result in numerous openings. However, competition for senior graphic designer positions will be strong.

Growth 279,200Number of Jobs Nationally

2010

Jobs37,300Employment Change

2010 – 2020

Source: Bureau Of Labor Statistics

The GrCI is an arm of Cal Poly’s Graphic Communication Department. The Department is accredited by the Accrediting Council for Collegiate Graphic Communications, Inc. (ACCGC). The ACCGC is an independent body of industry and education professionals devoted to promoting excellence in graphic communication education.

The GrCI focuses on services for industry, including research, testing, product evaluations, consulting, training, seminars, workshops, conferences and publishing.

The Department was founded in 1946 and is one of the largest and best-known programs of its kind worldwide. It includes concentrations in graphic communication management, web and digital media, design reproduction technology, graphics for packaging, and individualized study.

For further information please visit www.grci.calpoly.edu

Ricoh Digital Literacy’s curriculum is designed to provide different learning methods based on the needs of the client.It consists of five modules and is offered in two formats: as a downloadable self-paced course and as part of an instructor-led certification program.

All modules cover core principles, highlight common errors and challenges, and provide an opportunity to correct those errors via specific “Your Turn” sections. Resources such as course content, images, type and examples of proper executions are all included within the program materials.

Self-PacedThe downloadable self-paced curriculum is ideally suited for all facets of Print for Profit organizations, from franchise enterprises to commercial printers migrating to digital. It also serves as a great reference source for those who have completed the instructor-led certification program.

Instructor-Led CertificationThe live, instructor-led certification program is designed to meet the needs of secondary educators, work retraining programs and other groups that require solid training in a field that can provide long-term career development and advancement. The program is executed on site, providing customers with the necessary materials and expertise to be used as the core of a digital communication strategy.

A Modular Program

Self-Paced or Instructor-Led

Designing effectivedigital media

Best practicesfor using type

Basics of color in digital media

Databases andPersonalized marketing

Personalized printing

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Ricoh Training: 2.1 Type terminology, classifications, & selection, Page 1 of 2

Ricoh Digital Literacy Training2.1 Type terminology, classifications, & selection

Project Title: Type terminology, classifications, and selection

Duration: Approximately 60 minutes

Software: PowerPoint

Description: This project covers important terms for using type. It begins with a PDF presentation introducing type and a discussion of the five main classifications of typefaces. Following the introduction, each participant will attempt to select the most appropriate typeface from a provided list to format a variety of messages; this will be completed in PowerPoint. The group will review the choices made and discuss the most appropriate uses for each of the basic 5 classifications of type.

TypefaceAscender

Descender Baseline

PointSize

x-height

Type Setting

1The Digital Literacy program begins by focusing on the Design Principle of Alignment.With this module, users are given a presentation that illustrates the dos and don’ts of alignment. They are then asked to critique poorly designed documents and improve upon those files in the appropriate software.

After mastering the basics of alignment, the principles of Repetition, Proximity and Unity are addressed. These are essential to understand because they help designers focus on consistency of look and feel, a concept that translates to any type of digital media design application. Participants analyze inadequately designed documentsand correct them based on their newly found knowledge.

The module then transitions to Design Principles of Balance, Contrast and Whitespace. Participants see these concepts in action and are asked to turn poorly designed documents into a correct format.

The final segment of Module 1 focuses on Perspective, Lighting Economy and Proportion. Users are asked to examine, rate and improve upon portraits for use in a professional website.

Designing effectivedigital media

In the first training exercise of Module 2, Type Terminology, Classifications and Selection, users learn the five main classifications of typefaces. After participants become familiar with the five key categories, they are asked to select the most appropriate typeface toformat a variety of messages.

The module then moves forward to Font Styles – Mixing, Size, and Line Length. Users learn how to mix fonts and adjust type size and line length to achieve optimum results. Participants use these guidelines to applytype style variations to improve an advertising flyer.

2 Best practicesfor using Type

Perspective

Pantone Colors

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Printers are redefining themselves as they help their customers solve various communications problems with print and other media… They can’t be looking backward; they have to be looking forward, and be open to learning new skill sets and be flexible about what they are willing to do toget into the industry or move up the career path.

Ron DavisSenior VP and Chief Economist,Printing Industries of America

Basics of colorin digital media

Students next become acquainted with Line Spacing. Also known as leading, line spacing includes both the space between the lines of a paragraph and the space before and after a paragraph. Users learn best practices and are asked to apply a variety of line spacing options to an advertising flyer.

Learning the basics of Type Alignment follows. Participants apply a variety of alignment options to the text of an advertising flyer, bring graphic elements into the layout and review the options for handling element alignment.

Module 2 concludes with a focus on Type Readability. Type Readability covers the various challenges with type that can make it difficult to read, such as alack of contrast, small size and poor choice of type direction. Users are asked to improve sample PowerPoint slides to make them readable.

Module 3 begins with the Introduction to RGB and CMYK Color, familiarizing students with the basic color wheel for working in digital media. Once the basics are covered, users learn the Additive and Subtractive Color Theory, which is demonstrated by creating colors using various applications. HSB and Pantone Color is also covered within this module.

The third training exercise within Module 3, Working with Web Color, explains the basis for hexadecimal color and howto use it in common color pickers. Thisis important information to understand, as web-safe colors must be used forthe design of websites, mobile devices and digital animations.

The module then transitions to Color Combinations, where participants use a range of programs to create color themes. The Kuler color selection system is used to demonstrate how to create a variety of color palettes, including analogous, complementary and monochromatic.

Module 3 wraps up with Color Meanings. In this exercise, users learn why properly chosen colors can help convey meaning. In addition, all previous exercises willbe summarized and used to apply the appropriate color models and color pickers.

A graphic designer must whip up a brochure that is easy to read. That’s utility. But at its most effective, her brochure must also transmit ideas or emotions that the words themselves cannot convey. That’s significant.

Daniel Pink Bestselling author of“A Whole New Mind”







“ The graphic communications industry is facing very serious challenges…but that doesn’t mean there isn’t a lot of life and opportunity in our future.”


Module 4 kicks off with the Introduction to Databases and Spreadsheets. Exercises compare spreadsheets to databases and point out both the strengths andweaknesses of each. Database fields, records, tables, relationships, data entry, importing and searching are highlighted in this exercise.

Users transition next to Reporting and Sharing Information, where they learn how to create basic layouts and reports using FileMaker Pro. Exercises demonstrate howto export records into a variety of formats for use in other programs and how to share data via web and mobile devices.

Merging Data, the next topic in this series, teaches how to create a basic mail-merged letter. Participants are shown how these same principles can be applied to a more graphically rich data merge to create numbered raffle tickets.

With a solid understanding of database layout in hand, students are ready for Personalized Images. Within this section, users learn the steps involved in creating and using VDP software for personalized images that can be used to design and create personalized image templates.

Concluding Module 4 is PURLs, which stands for Personalized URLs. The PURLs training exercise demonstrates how to create PURLs using various software applications.

Name Personalization

4 Databases and Personalized marketing

Module 5 starts off by focusing on Variable Data Printed (VDP) Tickets, and introduces VDP software and the workflow required to create a simple VDP document.

After participants understand VDP software, the program moves onto VDP Loyalty Club Cards. This section provides the knowledge required to create a loyalty club card with multiple personalized elements. It also introduces VDP rules for variable text and graphic elements, reviews imposition for multiple-up documents and adds the use of crop marks for accurate cutting.

The next section of Module 5 is VDP Mailers. This training exercise demonstrates how to create a personalized mailer. It also highlightsthe creation of seven different VDP rules for the incorporation of variable text and graphic elements.

The final module, VDP Post Cards, demonstrates the use of personalized images, the incorporation of PURLs, and the creation of a Quick Response (QR) code.

5 Personalizedprinting

About Ricoh

Find Out More

Ricoh is a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial year ending March 2013, Ricoh Group had worldwide sales of 1,924 billion yen (approx. 20 billion USD).

The majority of the company’s revenue comes from products, solutions and services that improve the interaction between people and information. Ricoh also produces award-winning digital cameras and specialized industrial products. It is known for the quality of its technology, the exceptional standard ofits customer service and sustainability initiatives.

Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and harness the collective imagination of their employees.

For further information, please visit www.ricoh.com/about/

Contact us at 1-800-637-4264 for more information on this program.

Printers can create their own positive future by understanding and taking advantage of the emerging changes – the changes that are shaping the printing industry of today and tomorrow.








Postcards

Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something the world didn’t know it was missing.

Paula AntonelliCurator of Architecture and Design,Museum of Modern Art

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