digital luxe meeting – paris, le 8 avril 2015
TRANSCRIPT
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.
MARKETING DIRECT DIGITAL
ET LUXE
Arianna Galante
Director of Agency Dept., Directeur Général France
[email protected] | @digitalzia | @contactlab_fr
Paris, le 8 avril 2015
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 2 @contactlab_fr @digitalzia #DLM2015
100% MARKETING DIRECT DIGITAL
100% ENGAGEMENT CLIENTS
100% RESULTATS MESURABLES
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 3 @contactlab_fr @digitalzia #DLM2015
EST-CE QUE NOS MESSAGES RÉSONNENT,
CRÉENT DES LIENS, APPELLENT À L’ACTION ?
“Cracking the Engagement Code,” Mollie Spillman, 2006
COMMENT VÉHICULER
EXCLUSIVITÉ RICHESSE QUALITÉ ÉMOTION
PERSONNALISATION DANS UN EMAIL ?
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 4 @contactlab_fr @digitalzia #DLM2015
UNE MÉTHODOLOGIE POUR L’ENGAGEMENT DIGITAL
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 5 @contactlab_fr @digitalzia #DLM2015
«Digital glue»
Dénominateur
commun sur le web
Pont vers toutes
les initiatives
ANALYTICS
SHOPPING
CRM
SITE
MOBILE SOCIAL
SONDAGES
L’EMAIL AU CŒUR DU MARKETING 1 TO 1
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 6 @contactlab_fr @digitalzia #DLM2015
LA CONSTRUCTION D’UNE PERSONNALITÉ EMAIL
Boum boum ! Surprise !
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 7 @contactlab_fr @digitalzia #DLM2015
DE LA CARTE POSTALE À DES FORMATS EMAIL
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 8 @contactlab_fr @digitalzia #DLM2015
2013.04.22 Hommage au luxe et au jazz
2013.05.27 Lancement de la collection
Ziegfeld
2013.05.13 La collection Gatsby le Magnifique,
par Tiffany & Co.
2013.05.06 Bienvenue au cabaret
À DES SÉRIES OÙ LES MARQUES SE RACONTENT
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 9 @contactlab_fr @digitalzia #DLM2015
À DES PARCOURS DE COMMUNICATION AUTOUR DE L’ACHAT
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 10 @contactlab_fr @digitalzia #DLM2015
AVEC UN IMPACT FORT SUR LES VENTES, EN LIGNE ET EN BOUTIQUE
Votre plan de contact a une valeur
Les clients qui reçoivent des emails (emailable)
dépensent jusqu’à 22% de plus L’opportunité boutique
Encore peu de clients boutique sont
identifiables par une adresse email
(seulement 20% des ventes en magasin)
L’opportunité cross-canal
Les clients cross-canal dépensent en moyenne
30% plus que les clients boutique
Un
programme
continu
d’études sur le
rapport entre
luxe et digital
This document is the intellectual property of ContactLab and was created for demonstration purposes only. It may not be modified, organized or reutilized in any way without the express written permission of the rightful owner. 11 @contactlab_fr @digitalzia #DLM2015
MERCI
Arianna Galante
Director of Agency Dept., Directeur Général France
[email protected] | @digitalzia | @Contactlab_fr
www.contactlab.fr
www.contactlab.fr/digitalhub/
www.newslettermonitor.com
http://fr.blog.newslettermonitor.com/
SUIVEZ-NOUS