digital marketing and social media marketing for cosmetics brands
Post on 15-Sep-2014
10 views
DESCRIPTION
Presentation for Sustainable Cosmetics Summit 2013 in Hong KongTRANSCRIPT
![Page 1: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/1.jpg)
Slide 1 The Power of Social Media & Digital Marketing
The Power of Social & Digital Media
David Liem, Cofounder Happy Marketer
![Page 2: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/2.jpg)
Slide 2 The Power of Social Media & Digital Marketing
Today’s Menu – Digital Marketing
Websites
Mobile
Vine
Email Maps
News
Display Ads
![Page 3: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/3.jpg)
Slide 3 The Power of Social Media & Digital Marketing
Today’s Agenda
1. Trends in Online Behavior 2. Establishing your Digital Strategy 3. Digital in 2014 and Beyond
![Page 4: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/4.jpg)
Slide 4 The Power of Social Media & Digital Marketing
Happy Marketer.���more business from your website
A little about myself…
![Page 5: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/5.jpg)
Slide 5 The Power of Social Media & Digital Marketing
![Page 6: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/6.jpg)
Slide 6 The Power of Social Media & Digital Marketing
Who We Are
• Digital Marketing Consulting & Training based in Singapore
• Our Mission:
To help businesses connect with their customers in innovative and profitable ways.
![Page 7: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/7.jpg)
Slide 7 The Power of Social Media & Digital Marketing
Why Us
![Page 8: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/8.jpg)
Slide 8 The Power of Social Media & Digital Marketing
Our List Of Services
1. Social Media 2. Search & Digital Advertising 3. Content & Digital Assets 4. Analytics 5. Marketing Training
![Page 9: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/9.jpg)
Slide 9 The Power of Social Media & Digital Marketing
We Are Certified For
![Page 10: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/10.jpg)
Slide 10 The Power of Social Media & Digital Marketing
Hey there, I’m…
![Page 11: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/11.jpg)
Slide 11 The Power of Social Media & Digital Marketing
![Page 12: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/12.jpg)
Slide 12 The Power of Social Media & Digital Marketing
![Page 13: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/13.jpg)
Slide 13 The Power of Social Media & Digital Marketing
![Page 14: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/14.jpg)
Slide 14 The Power of Social Media & Digital Marketing
![Page 15: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/15.jpg)
Slide 15 The Power of Social Media & Digital Marketing
What I do at work…
![Page 16: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/16.jpg)
Slide 16 The Power of Social Media & Digital Marketing
What I do for fun…
![Page 17: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/17.jpg)
Slide 17 The Power of Social Media & Digital Marketing
Trends in Online Behavior
![Page 18: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/18.jpg)
Slide 18 The Power of Social Media & Digital Marketing
![Page 19: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/19.jpg)
Slide 19 The Power of Social Media & Digital Marketing
![Page 20: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/20.jpg)
Slide 20 The Power of Social Media & Digital Marketing
![Page 21: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/21.jpg)
Slide 21 The Power of Social Media & Digital Marketing
![Page 22: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/22.jpg)
Slide 22 The Power of Social Media & Digital Marketing
![Page 23: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/23.jpg)
Slide 23 The Power of Social Media & Digital Marketing
![Page 24: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/24.jpg)
Slide 24 The Power of Social Media & Digital Marketing
![Page 25: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/25.jpg)
Slide 25 The Power of Social Media & Digital Marketing
![Page 26: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/26.jpg)
Slide 26 The Power of Social Media & Digital Marketing
![Page 27: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/27.jpg)
Slide 27 The Power of Social Media & Digital Marketing
![Page 28: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/28.jpg)
Slide 28 The Power of Social Media & Digital Marketing
![Page 29: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/29.jpg)
Slide 29 The Power of Social Media & Digital Marketing
![Page 30: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/30.jpg)
Slide 30 The Power of Social Media & Digital Marketing
![Page 31: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/31.jpg)
Slide 31 The Power of Social Media & Digital Marketing
![Page 32: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/32.jpg)
Slide 32 The Power of Social Media & Digital Marketing
![Page 33: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/33.jpg)
Slide 33 The Power of Social Media & Digital Marketing
![Page 34: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/34.jpg)
Slide 34 The Power of Social Media & Digital Marketing
![Page 35: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/35.jpg)
Slide 35 The Power of Social Media & Digital Marketing
![Page 36: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/36.jpg)
Slide 36 The Power of Social Media & Digital Marketing
![Page 37: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/37.jpg)
Slide 37 The Power of Social Media & Digital Marketing
![Page 38: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/38.jpg)
Slide 38 The Power of Social Media & Digital Marketing
What steps would you take if…
1. You were interested to buy a new compact digital camera?
2. You wanted to hire a wedding planner in Hong Kong?
![Page 39: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/39.jpg)
Slide 39 The Power of Social Media & Digital Marketing
How things used to be...
![Page 40: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/40.jpg)
Slide 40 The Power of Social Media & Digital Marketing
The Customer Buying Cycle
Discovery Research Decision
![Page 41: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/41.jpg)
Slide 41 The Power of Social Media & Digital Marketing
How people are actually influenced
![Page 42: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/42.jpg)
Slide 42 The Power of Social Media & Digital Marketing
Sharing Sharing Sharing
Sharing Sharing Sharing
The Social Customer Buying Cycle
Discovery Research Decision
![Page 43: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/43.jpg)
Slide 43 The Power of Social Media & Digital Marketing
The Purpose of Digital Marketing
![Page 44: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/44.jpg)
Slide 44 The Power of Social Media & Digital Marketing
Lets bust some myths about Search Marketing!
• SEO is free; SEM costs money • SEM = Google + Yahoo + Bing • Offline success helps get you to No.1 • Adwords help SEO ranks • SEO takes a long time; SEM works right away • SEM traffic isnt as high quality as SEO traffic
![Page 45: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/45.jpg)
Slide 45 The Power of Social Media & Digital Marketing
Most Companies Brand – To Acquire
![Page 46: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/46.jpg)
Slide 46 The Power of Social Media & Digital Marketing
Some Companies Make An Effort To Convert
![Page 47: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/47.jpg)
Slide 47 The Power of Social Media & Digital Marketing
Very Few Maximize Their Customers
![Page 48: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/48.jpg)
Slide 48 The Power of Social Media & Digital Marketing
Very Few Maximize Their Customers
Expensive & Hard To Measure
![Page 49: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/49.jpg)
Slide 49 The Power of Social Media & Digital Marketing
Very Few Maximize Their Customers
Expensive & Hard To Measure
Usually done once, but great for results
![Page 50: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/50.jpg)
Slide 50 The Power of Social Media & Digital Marketing
Very Few Maximize Their Customers
Expensive & Hard To Measure
Usually done once, but great for results
Done least, but actually the highest ROI activity
![Page 51: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/51.jpg)
Slide 51 The Power of Social Media & Digital Marketing
When The Purpose Is To Acquire
![Page 52: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/52.jpg)
Slide 52 The Power of Social Media & Digital Marketing
When The Purpose Is To Convert
![Page 53: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/53.jpg)
Slide 53 The Power of Social Media & Digital Marketing
And When The Purpose Is To Resell
![Page 54: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/54.jpg)
Slide 54 The Power of Social Media & Digital Marketing
Let’s Learn By Looking At Innovative
Ideas in Digital
![Page 55: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/55.jpg)
Slide 55 The Power of Social Media & Digital Marketing
![Page 56: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/56.jpg)
Slide 56 The Power of Social Media & Digital Marketing
B2B Marketing - Hubspot
![Page 57: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/57.jpg)
Slide 57 The Power of Social Media & Digital Marketing
![Page 58: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/58.jpg)
Slide 58 The Power of Social Media & Digital Marketing
Lessons to Learn 1. Even B2B company’s can be ‘fun’ 2. Education has a strong pull effect 3. Hubs of information creates repeat visitors 4. Find ways of ‘helping’ your market with low effort to create stronger relationships
How can I apply these lessons in my business?
![Page 59: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/59.jpg)
Slide 59 The Power of Social Media & Digital Marketing
![Page 60: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/60.jpg)
Slide 60 The Power of Social Media & Digital Marketing
![Page 61: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/61.jpg)
Slide 61 The Power of Social Media & Digital Marketing
![Page 62: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/62.jpg)
Slide 62 The Power of Social Media & Digital Marketing
Lessons to Learn 1. CLEAR content is king 2. Make content sharable 3. Reviews are your friend 4. Live chat to add to customer experience
How can I apply these lessons in my business?
![Page 63: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/63.jpg)
Slide 63 The Power of Social Media & Digital Marketing
![Page 64: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/64.jpg)
Slide 64 The Power of Social Media & Digital Marketing
![Page 65: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/65.jpg)
Slide 65 The Power of Social Media & Digital Marketing
![Page 66: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/66.jpg)
Slide 66 The Power of Social Media & Digital Marketing
Lessons Learned 1. Create content relevant for today 2. Get your people involved, 3. Show the world your team 4. Show the world your loyal customers 5. Original visual content has great appeal 6. Inspirational quotes are highly viral
How can I apply these lessons in my business?
![Page 67: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/67.jpg)
Slide 67 The Power of Social Media & Digital Marketing
![Page 68: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/68.jpg)
Slide 68 The Power of Social Media & Digital Marketing
![Page 69: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/69.jpg)
Slide 69 The Power of Social Media & Digital Marketing
Lessons Learned 1. Utilize user generated content for great brand visibility 2. Educational video are a great marketing and branding tool 3. Localize your content
How can I apply these lessons in my business?
![Page 70: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/70.jpg)
Slide 70 The Power of Social Media & Digital Marketing
![Page 71: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/71.jpg)
Slide 71 The Power of Social Media & Digital Marketing
Lessons Learned 1. Twitter is a great tool for keep your audience informed on breaking developments 2. Connect to your customers on common values and issues 3. Create videos to educate your audience on larger issues 4. Connect your audience on the larger issues around them and urge them to get
involved.
How can I apply these lessons in my business?
![Page 72: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/72.jpg)
Slide 72 The Power of Social Media & Digital Marketing
What is Web Analytics?
Marketing in the Information Age
![Page 73: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/73.jpg)
Slide 73 The Power of Social Media & Digital Marketing
A Tree In A Forest …
![Page 74: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/74.jpg)
Slide 74 The Power of Social Media & Digital Marketing
Web analytics in a nutshell
“Web analytics is the measurement, collection, analysis and reporting of internet data…
…for purposes of understanding and optimizing web usage.”
-Digital Analytics Association
![Page 75: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/75.jpg)
Slide 75 The Power of Social Media & Digital Marketing
Is it possible to have too much data?
![Page 76: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/76.jpg)
Slide 76 The Power of Social Media & Digital Marketing
Analytics isn’t just about data – it’s about insights
In the age of Big Data, it’s easy to focus on one or 2 things. We’re surrounded by data, so how do we turn it into insights that deliver performance for our clients?
Data Analysis Information Insight
So what can analytics do for us?
1. Provide metrics on our visitors and potential customers
2. Give us tools to segment and analyze data 3. Help us ask the right questions
What can’t analytics do for us?
1. Report on people’s names, IP addresses, etc. 2. Provide any personal information about our
visitors 3. Find all the answers for us
![Page 77: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/77.jpg)
Slide 77 The Power of Social Media & Digital Marketing
Analytics has a come a long way
1� 6� 2� 5� 5� 4�
![Page 78: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/78.jpg)
Slide 78 The Power of Social Media & Digital Marketing
The key is to measure business goals, not just clicks.
Ecommerce Lead Generation Phone calls Mailing
Lists
Information Ad Serving Social Support
Careers Affiliate ??? ???
![Page 79: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/79.jpg)
Slide 79 The Power of Social Media & Digital Marketing
Introduction to Google Analytics The world’s most popular web analytics service
![Page 80: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/80.jpg)
Slide 80 The Power of Social Media & Digital Marketing
Google Analytics: the world leader in web analytics.
More than 10M websites now use Google Analytics. In fact, more than 82% of web traffic is measured by Google Analytics!*
*http://w3techs.com/technologies/overview/traffic_analysis/all
Dashboards
Advanced Segmentation
Custom Reports
Real-time Data
Path Analysis
![Page 81: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/81.jpg)
Slide 81 The Power of Social Media & Digital Marketing
The data you want, the way you want it.
![Page 82: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/82.jpg)
Slide 82 The Power of Social Media & Digital Marketing
How do you convince clients to adopt GA?
“Flying Blind” Customized for You “One-Stop Shop” It’s Free!*
1. Flying blind: without analytics, it’s impossible to optimize marketing performance.
2. Customized for You: sure, the basic setup process is easy; but we can customize Google Analytics to give you a truly valuable, unique solution!
3. “One-Stop Shop”: Convincing your client to adopt Google Analytics will be much easier if they can simply use you to get started.
4. Don’t forget to mention: this is enterprise-class web analytics … for free!
![Page 83: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/83.jpg)
Slide 83 The Power of Social Media & Digital Marketing
How can you include GA in your agency’s business?
Audit & Strategy
Implement & Customize
Analysis & Insights
1. Audit & Strategy: Before you implement, find out what your goals should be!
2. Implementation & Customization: Provide clients with an analytics solution designed just for them!
3. Analysis & Insights: Analyze data on an ongoing basis to generate compelling insights that improve performance!
4. Repeat & Iterate: Goals and priorities change over time!
![Page 84: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/84.jpg)
Slide 84 The Power of Social Media & Digital Marketing
Audit & Strategy
Learn
• Key business goals • Marketing strategy
Explore
• Unique elements of the site • Implementation issues
Plan • GA implementation roadmap
![Page 85: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/85.jpg)
Slide 85 The Power of Social Media & Digital Marketing
Implementation & Customization
![Page 86: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/86.jpg)
Slide 86 The Power of Social Media & Digital Marketing
Analysis & Insights: Which email produced better ROI?
Visits Value/Visit Day Month
20,000 $0.15 $3,000 $90,000
20,000 $0.13 $2,600 $78,000
Difference: $12,000
![Page 87: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/87.jpg)
Slide 87 The Power of Social Media & Digital Marketing
Insight: There’s lower traffic for “late night pizza san francisco,” but it has a much higher conversion rate!
Analysis & Insights: Which keywords are most effective?
![Page 88: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/88.jpg)
Slide 88 The Power of Social Media & Digital Marketing
Repeat & Iterate
Deliver Insights Evaluate Changing Needs
Adjust Strategy & Implementation Deliver Insights
Google Analytics work can become a revenue stream by integrating it with Google AdWords work!
![Page 89: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/89.jpg)
Slide 89 The Power of Social Media & Digital Marketing
Increase Your Revenue & Manage Clients More Effectively
Whether or not you’re looking to GA as a new revenue stream for your agency, GA will help you manage your clients more effectively and more efficiently.
![Page 90: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/90.jpg)
Slide 90 The Power of Social Media & Digital Marketing
Where can I apply GA for my Biz and my Clients?
Audit & Strategy
Implement & Customize
Analysis & Insights
Repeat & Iterate
![Page 91: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/91.jpg)
Slide 91 The Power of Social Media & Digital Marketing
How can I sign up?
![Page 92: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/92.jpg)
Slide 92 The Power of Social Media & Digital Marketing
Next steps:
http://www.google.com/analytics/learn/index.html
![Page 93: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/93.jpg)
Slide 93 The Power of Social Media & Digital Marketing
Going Beyond Data
![Page 94: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/94.jpg)
Slide 94 The Power of Social Media & Digital Marketing
Driving Action – 3 Steps
Measure Analyze Improve
4
![Page 95: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/95.jpg)
Slide 95 The Power of Social Media & Digital Marketing
Plan Your Activities According To Purpose
![Page 96: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/96.jpg)
Slide 96 The Power of Social Media & Digital Marketing
Activity – Write out your Digital Plan • Write down ideas for each phase in your digital plan
![Page 97: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/97.jpg)
Slide 97 The Power of Social Media & Digital Marketing
What works in Digital today?
![Page 98: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/98.jpg)
Slide 98 The Power of Social Media & Digital Marketing
![Page 99: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/99.jpg)
Slide 99 The Power of Social Media & Digital Marketing
Mac Cosmetics - Interactive Video
![Page 100: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/100.jpg)
Slide 100 The Power of Social Media & Digital Marketing
Sephora - Effective Web Design
![Page 101: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/101.jpg)
Slide 101 The Power of Social Media & Digital Marketing
Johnson & Johnson (China): ‘Pump It Forward’
![Page 102: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/102.jpg)
Slide 102 The Power of Social Media & Digital Marketing
Cadbury’s Not So Sweet
![Page 103: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/103.jpg)
Slide 103 The Power of Social Media & Digital Marketing
Kotex Hong Kong : Softness Surprise
![Page 104: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/104.jpg)
Slide 104 The Power of Social Media & Digital Marketing
Visit Scotland – Three – Dancing Pony
![Page 105: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/105.jpg)
Slide 105 The Power of Social Media & Digital Marketing
Digital in 2014 and Beyond
What to look out for in Digital Marketing?
![Page 106: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/106.jpg)
Slide 106 The Power of Social Media & Digital Marketing
Online Value Proposition (OVP) is increasingly important
![Page 107: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/107.jpg)
Slide 107 The Power of Social Media & Digital Marketing
Use of Attribution Models to access media effectiveness
![Page 108: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/108.jpg)
Slide 108 The Power of Social Media & Digital Marketing
Content will be more in-depth, detailed, and diverse • More channels • More insight • More original and customized content
![Page 109: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/109.jpg)
Slide 109 The Power of Social Media & Digital Marketing
Mobile Performance and Compatibility will be critical • Responsive Design • Fast loading • Easy to navigate • Easy to read • Update often
![Page 110: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/110.jpg)
Slide 110 The Power of Social Media & Digital Marketing
Visual content will become increasingly important
![Page 111: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/111.jpg)
Slide 111 The Power of Social Media & Digital Marketing
Distributed thinking , not destination thinking • Have your content on multiple sites, partner sites, news sites, blogs, social media
networks • Think about getting your message as far as you can • Your brand’s home isn’t your website, it’s where your content lies.
![Page 112: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/112.jpg)
Slide 112 The Power of Social Media & Digital Marketing
Story Centric Campaigns • Have a campaign around a cause or a group of people rather than a singular message • Story campaigns can be told over a longer period of time • Your customers can relate and connect to stories easier than a marketing message
![Page 113: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/113.jpg)
Slide 113 The Power of Social Media & Digital Marketing
In a Nut Shell
1. More investment in Brand Online Value Proposition (OVP) 2. Use of Attribution Models to access media effectiveness 3. Content will be more in-depth, detailed, and diverse 4. Mobile Performance and Compatibility will be critical 5. Visual content will become increasingly important 6. Distributed thinking , not destination thinking 7. Story Centric Campaigns
![Page 114: Digital Marketing and Social Media Marketing for Cosmetics Brands](https://reader034.vdocument.in/reader034/viewer/2022051608/541712a87bef0a3f248b4cf1/html5/thumbnails/114.jpg)
Slide 114 The Power of Social Media & Digital Marketing
www.happymarketer.com