digital marketing brief to create customer-centric marketing programs
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![Page 1: Digital marketing brief to create customer-centric marketing programs](https://reader036.vdocument.in/reader036/viewer/2022082905/587a1ccb1a28abb4238b68fd/html5/thumbnails/1.jpg)
Reorient your marketing brief to lead with the voice of the customer. Gather input from customer insights, customer data analytics and business intelligence, and research to build a customer profile.
CREATE CUSTOMER-CENTRIC MARKETING PROGRAMS
Source: Gartner (November 2015)
![Page 2: Digital marketing brief to create customer-centric marketing programs](https://reader036.vdocument.in/reader036/viewer/2022082905/587a1ccb1a28abb4238b68fd/html5/thumbnails/2.jpg)
CREATE CUSTOMER-CENTRIC MARKETING PROGRAMS
Recommendations:
Step 1: Lead With the Voice of the Customer
Step 2: Take a Channel-Agnostic Approach
Step 3: Engage Experts Across Disciplines
Source: Gartner (November 2015)