digital marketing - content importance
TRANSCRIPT
Digital Content:Consumer Engagement
John Romano
Program ManagementNBA D-League National Try-Outs
Objectives & Goals
- 200 Players in 4 NBA Cities (NYC, CHI, HOU, LA)
- Boost Mobile: Sponsorship On-Site Activation
- Drive traffic to D-League Website via distribution channels (Social Media, Local Marketing)
Outreach & Results
- CTR: Approx: 50 users/day
- 4 Month recruitment prior to Summer Launch.
- Reached targeted goals and sponsorship satisfaction.
Co-Op Advertising & Marketing
- Static Banner placement via NBA & D-League Sites
- Liason between agency & NBA Marketing Dept.
- Content management for Landing Page & Registration site.
Consumer Trends
17% 18% 11%
31% 11%
(Social Network User Use for Sharing, July 2012) - Harris Interactive
10 %
Engagement Opportunities
Just Jared:- Popular Celebrity Entertainment Site• 11 million + unique visitors monthly
Buzz Feed: - Popular Digital Platform• CEO – Jonah Peretti (Co-Founded Huffington Post)
Hit Fix: - Popular Entertainment News Site• CEO – 1 million + users monthly
Medium: - Digital Publishing Platform• Platform still in developing stages.• Created by founders of Twitter.• Similar to sites such as Reddit
Content3
(Below is an illustration of presenting a creative topic via this medium.)
“People like linking to images that catch the eye AND provide valuable information.”
Content Should Be_____
Content Should Also Be…
C5 Complex
Clear
Concise
Consistent
Compelling
Committed
“You have to be committed to something you are passionate about.” – Chris Gardner
Remember To…
By: John Romano