digital marketing - culture2017blog.files.wordpress.com€¦ · digital marketing final...
TRANSCRIPT
Digital Marketing Final Presentation
Concept
Digital Strategy
The company
▪ Mission: “To remain personal as a small scale company in order to provide a unique holiday”
▪ Vision: “To preserve the environment for long-term business”
▪ Target group: Back-packers
Benchmark
Company website
Website speed website updates website content
website
usability
newsletter
subscription
Mountain Resort
Tetebatu Good Sufficient Sufficient Good No
Green Orry Inn N.A. N.A. N.A. N.A. N.A.
Cendrawasih Cottages N.A. N.A. N.A N.A. N.A.
Hakiki Inn Very good Good Very good Good No
Tetebatu Indah Very bad Bad Good Very bad No
Pondok Bulan Very good Good Good Good Yes
Objectives •We strive for 50 visits by the end of the assignment deadline (April, 2017), by using like and share method of Facebook.
•We aim to have an average of 8 page views by the end of the assignment deadline (April, 2017), by implementing a user friendly and beautifully catchy website in order to retain 50% of all visitors.
•Be present in all social media channels that Pondok Bulan makes use of, and get a coverage of interactions of 20 people by the end of the deadline.
Digital Strategy
Course of the project
Course of the project
Analytics Did you reach the right audience and did they visit you?
Analytics Did you reach the right audience and did they visit you?
Analytics Why did they leave?
Analytics What did you do to improve the above points?
Learning points
▪ How to work with Google Analytics
▪ How to hold an audience
▪ How to manage the website
▪ How to properly work with the blog
Thank you for your attention!
Any questions?