digital marketing diploma feb-2017

Digital

Marketing

Diploma

Course Days Date Time Duration Month

Social Media Marketing

SundayTuesdayThursday

19/221/223/226/228/22/35/3

6:30pm-10:00pm 7 daysFebruary &

March

Facebook & Instagram

Advertising


Friday

7/39/3

12/314/316/3

17/3 “Full Day”

6:30pm-10:00pm2:30pm-8:30pm

6 Days March

Search Engine Optimization

Fundamentals


19/321/323/326/328/3

6:30pm-10:00pm 5 Days March


Google AdWords

Sunday TuesdayThursday

9/411/413/416/418/420/423/4

6:30pm-10:00pm 7 Days April

Twitter & LinkedIn

TuesdayThursdaySunday

25/427/430/42/5

6:30pm-8:30pm 4 Days April & May


Google Analytics


7/59/5

11/56:30pm-10:00pm 3 Days May

Digital Brand Strategy


16/518/521/523/5

6:30pm-10:00pm 4 Days May

Overview:

This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales,this course will set the foundation to create your strategy and start the implementation.

Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.

This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study.

Social Media Track

I. Introduction to Social Media

Social Media Defined, Social Media Types. Social Media Trends Social Media For Brands

II. Principals & Concepts:

Content Marketing:o Defining Content Streamso Case Studies on developing engaging content

Community Management:o Brand Management.o Social Media management tools

Outlines

Social Media Track

Social Media Monitoring:o Social Media monitoring tools

Gathering Insights, Social Media Monitoring & Reporting o Brand Reputation Management.o Satisfying Customers' needs.o Competition Management.

Real-time Marketing.• Crisis Management for Social Media

• Crisis Assessment• Responding to a Crisis• Case Studies

Social Media Track

III. Social Media Plans & Strategy

Building Digital Strategies P.O.E.M

o Analyze Your current social media situation o Set Your Social Media Objectives.

How to define your objective? Types of objectives.

o Build Social Media Strategy. How to achieve your objectives. How to choose a right platform. How to choose the right content.

o Know different Social Media Tactics.o Start your Social Media Actions.

o Social Media Strategy & Planning Control: How to read insights + Tools. How to modify your strategy.

Social Media Track

Outcome from the Training:

1. Understand the importance of Social Media for your business2. Social Media implementation examples and case studies across various domains.3. Get started with Social Media Implementation.4. Get the Overview understanding of all Critical Social Media Channels5. Getting the do-how from expert field trainer.6. Having coaching session with an open discussion with the trainer.7. How to handle your social media crisis.8. Effective way of real time marketing.9. Role of social Media monitoring 10. Certificate of Completion from Integrated Marketing Foundation.

Social Media Track

Overview:

You will learn how the Facebook and Instagram advertising industry works From A-Z, all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers.We'll dive into your business model and figure out what are the right moves for you.

Will discuss advertising over all Facebook and Instagram and the mainobjectives campaignswith project and practical implementation.Will work on Facebook and Instagram power editor and Tips & Tricks.with real campaign on Facebook and Instagram with coaching.

Facebook and Instagram Advertising

Social Media Advertising Landscape:

Social Media Advertising Definition, Online Advertising Types. Social Media Advertising History. Social Media Advertising Trends

II. Concepts & Implementations:

Campaign Objectives Campaign Optimization Campaign Measurement Media Planning Ad Cycles Content Marketing through Facebook Fan page management for Brands

Facebook Advertising

Facebook Advertising: Setup & Creation: Creative:

Banners Landing Page design

Targeting: Geographic Targeting Demographic Targeting Behavioral Targeting Interests Targeting

Budget / Bidding Introduction to power editor Managing campaigns with power editor Manage pages with power editor Advanced power editor what is “custom audiences” Creating conversion pixel What is Facebook business manager Tips & Tricks


Outcome:

Online Advertising landscape. Facebook advertising methods. Optimizing the Performance of Your Ads.

Choosing the right advertising partner for YOUR business.

Making a real campaign in the training with coaching from the trainer.

Certificate of completion from Integrated Marketing Foundation.


Instagram Advertising Landscape:

Learn the basics of Instagram functionality. Learn who is using Instagram, what they're sharing, and why. App Installation

II. Concepts & Implementations:

Campaign Objectives Campaign Optimization Campaign Measurement Ad Cycles Content Marketing through Instagram Instagram Account management for Brands

Instagram Advertising

The 5 main pillars of Instagram Ad Setup:

1) Ads Specs.2) Ads Creative Requirements3) General Best Practice4) Video best practice5) The Fine Print.

Instagram Setup & Creation: Creative:

Photos Designs Landing Page design

Targeting: Geographic Targeting Demographic Targeting Behavioral Targeting Interests Targeting Ads Placement

Budget / Bidding

Advertising Setup:


How to use Power Editor:

Introduction to power editor Managing campaigns with power editor what is “custom audiences” Creating conversion pixel

Instagram Advertising Case Studies

Tips & Tricks

Making real campaign on Instagram

Coaching During and After Training from imfnd team


Overview:

SEO stands for Search Engine Optimization Track which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques.

This complete SEO course covers all the basic & white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools.

Search Engine Optimization fundamentals

Overview of Search Engine Optimization.

What is search engine optimization (SEO)?

Reading a search engine results page.

How SEO affects your business.

How Search Engines Work?

Technical SEO

How to choose a domain name

Understand Top-Level Domains

Understand Website architecture

Web design Tips

HTML Code and Search Engine

Outlines


Google Ranking Factors

SEO Success Factors 2016

Content Ranking Factors

Html code ranking factors

Site Architecture Ranking Factors

Link Earning Ranking Factors

Trust and Personalization

Social Media

What’s change in 2016

Google Updates


Keywords: The Foundation of SEO.

Why you need a keyword research plan.

How to research keywords.

Tools to help you analyze keywords.

Understanding keyword attributes.

Understanding keyword distribution.

Ongoing keyword evaluation.

Content Optimization: How Search Engines and People View Web Pages. Understanding content optimization. Optimizing for site structure. Recognizing different types of content. Optimizing textual page elements. Optimizing non-text components of a web page. Analyzing content quality. Planning a successful content strategy and avoiding common mistakes. Defining your audience, topics, angle, and style. Getting ideas for content. Working with an editorial calendar.


Link-Earning Strategies.

Understanding the importance of links.

Building internal links.

Earning external links.

Finding link-Earning opportunities.

Executing a link-Earning strategy.

Measuring SEO Effectiveness.

Measuring SEO performance.

Analyzing keywords.

Analyzing links.

Analyzing the impact of social media.

SEO Tools

Search Engine Optimization Fundamentals

Overview:

You will learn how to use advanced tips and tools to optimize your campaign and know all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges., we'll dive into your business model and figure out what are the right moves for youWill discuss advertising over Google networks With real campaign on Facebook and on google platform with coaching

Google AdWords

o Google AdWords:

Introduction to AdWords. Benefits & Features of AdWords. Ad groups (multiplying ad groups). Tracking ad performance (what is conversion, set up conversion codes, how to

track Adwords conversion codes). AdWords to analytics. Re-Marketing campaigns (what is re marketing, start with re marketing list,

display remarketing formats, start your first re marketing campaign). Improving account management. Using AdWords editor. Measuring AdWords with analytics. The multi channel funnel report.

Google AdWords

Ad & Site Quality

Quality Score How It's Determined Landing Page & Site Quality

o Google Search Campaign

Campaign Creation Campaign management Keyword Targeting Language & Location Targeting

Performance Monitoring & Conversion Tracking

Optimization Performance

Google AdWords

Google Display Network

Campaign Creation Ad Formats

YouTube Advertising

YouTube Advertising Landscape Types of YouTube Advertising

Setting your campaign

Creation Optimization Reporting

Google AdWords

I. Twitter Marketing Landscape:

How to use Twitter in your arsenal of marketing tools How to create an organic following and increase followers Using Twitter to watch what your competitors are doing Tips on finding the right people to engage with and where they are Tips on using Twitter search for specific content and lead generation

II. Twitter Advertising Creation & Optimizing

Types of twitter advertising options Setting Up Your Twitter Advertising Campaign Campaign Optimization Gain new followers by promoting your account.

Amplify your message by promoting your tweets. Campaign Reporting

Twitter Advertising

III. Twitter Analytics and Measuring ROI

Monitoring vs. Measuring and how Twitter fits into your overall goals strategy How to measure Twitter influence and why it's important in your outreach

strategy.

IV. Twitter Tools

The best tools to align with your overall goals How to set up searches inside of these tools to monitor your brand and your

competition.

Twitter Advertising

I. LinkedIn For Business Foundation:

Introduction Terminologies Types of Advertising Setting Your Business Account

II. Sponsored Updated Ads:

Features of Sponsor updates Creating sponsor updates campaign Measurement and improvement

LinkedIn Advertising

III. Text Ads:

Text Ads Features. Targeting text ads Setting Strategy Utilizing metrics

IV. Enterprise Advertising:

- InMail campaign setup - Display Ads - Sponsored Groups - Lead Accelerator

Tips & Tricks

Case Studies

LinkedIn Advertising

Overview:

Getting Started with Google Analytics and be able to get

actionable insights from it.

You will learn how to start tracking conversion rates and what

data you need to analyze in order to improve them.

Knowing how to use Google Analytics correctly will help you

measure site traffic, SEO, engagement, ad revenue, and even

activity on social media.

Google Analytics

Google Analytics

Outlines

•Creating a Google Analytics account•Installing tracking tags•Reading the dashboard, graphs, and data tables•Setting up report filters•Looking at audience demographics and interests•Tracking engagement with behavior reports•Exploring traffic with acquisition reports•Viewing shared content and referrals with social reports•Reviewing SEO feedback•Tracking events•Configuring conversion goals•Adding custom campaign tracking•Mobile App analytics •Reporting

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity

Planning and developing a digital strategy Foundation:

Frameworks for planning a digital marketing strategy Resources at your disposal to help you plan How To set your Digital Objectives for Your Brand

STP modelling: Segmentation, Targeting, Positioning

OVP: Creating your Online Value Proposition

Situation, market, competitor positioning analysis Setting objectives, KPI’s and feedback to refine the marketing mix Different approaches to testing. Big data and how to cope with it

Outlines


The consumer and consumer behavior

Understanding your audience, segmentation and targeting Understand the customer journey and customer experience on and offline How digital has changed consumer behavior, consumer insight, targeting and

tracking The impact of digital (in mobile) on buying behavior and purchasing habit We will be analyzing our Online Objectives/STP/OVP

Setting your Strategy:

How to build your Strategy Direction and Formulate your marketing strategy

How To build Brand Identity

Brand Structure

Brand Building Process

Brand Emotional Connection

New Market Strategies types

Growth Market Strategies types

Mature Marketing Strategies types

Decline Marketing Strategy Types


SOSTAC Planning model

Marketing Communication strategy

Social Media Marketing tactics

Content Marketing tactics

Mobile Marketing tactics

Digitizing your Offline Activities tactics

Ad pricing and budgeting for clients How to monitor performance and create reports

Set your Digital Marketing Plan


Digital Marketing plan Control:

Market Automation tactics

New Media Tactics

Measurements and KPIs

A/B testing

Optimizing your digital activities

Differentiation of your digital types of activity and techniques

Case Studies

Project


Diploma Price

Digital Marketing Diploma“7 Topic”

3 MonthsFebruary - May

Social Media Marketing Facebook & Instagram Advertising

Twitter & LinkedIn SEO Fundamentals Google AdWords Google Analytics


(7000 EGP)

- In advance 6300 EGP- As installment 3500 in

advance + 3500 after one & half month.

Visit us

28 Al Sheikh Mohammed Al Nadi,

from Mostafa El- Nahaas,

Nasr City, Cairo, Egypt.

Call us

Phone: 022671310

Mobile: 01227076587

Mobile: 01010032518

Mobile: 01018880051

E-mail

[email protected]

/ imfnd

Thank You