digital marketing for hr firms

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DIGITAL MARKETING FOR HR FIRMS Internet . SMS . Email . Social Media

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Page 1: Digital marketing for hr firms

DIGITAL MARKETING FOR HR FIRMSInternet . SMS . Email . Social Media

Page 2: Digital marketing for hr firms

DISTINCT DIGITAL STRATEGIES FOR EMPLOYERS & EMPLOYEES

Employers & employees are aggressively seeking each other on the internet; the matchmakers better be there soon too!

Employers and employees are both not too sticky with any specific firm –the firm which closes first gets the deal. Frequent updates and reminders are a necessity

A web presence enticing both is a necessity!

WWW.GLIMRAY.COM

Page 3: Digital marketing for hr firms

MARKET OVER SMS, EMAIL, SOCIAL MEDIA, SEARCH

ENGINES• An average working man

looking for a job posts his

credentials on at least 3 job

searching pages.

• An estimated 89% of all the

working/job seeking

applicants are already

online.

• 86% of surveyed employees

& 67% of surveyed

employers rate

responsiveness as their

primary criteria for selecting

recruitment vendors

Stand out from the crowd with fresh content

WWW.GLIMRAY.COM

Page 4: Digital marketing for hr firms

GETTING ON THE INTERNET IS GOOD, BUT NOT ENOUGH…

The applicant seeking job needs information and frequent updates about the available recruitments, the hiring process and other various updates

Regular SMS & Email help as phones are always around these days

SMS text messages have an off-the-charts open rate of 98 percent!!

While SMS & Email are great marketing tools, we DO NOT RECOMMEND SPAM! Develop a customer/prospect friendly opt-in program across your online and offline channels before marketing

WWW.GLIMRAY.COM

Page 5: Digital marketing for hr firms

SMS IS GREAT, MULTI-MEDIA OVER SMS IS GREATER!

With the increase in internet penetration, users crave more media content, plain text messages are not sufficient

Chat applications allow video & images but are not designed for marketing

Use “SmartSMS”es to get the best of both worlds. These “SmartSMS”es are not limited by words (you can write as much as you’d like) and support all media!

WWW.GLIMRAY.COM

Page 6: Digital marketing for hr firms

BORING EMAILS ARE DEAD, NOT EMAIL MARKETING… With ready access to emails over

smartphones, people check their emails at least once a day

According to the Digital Marketing Association, Email marketing has an estimated ROI higher than 4000%!

Email converts better than social media, people spend up to 17% more when they buy

People actually like getting emails from services they’ve subscribed, key is to get them interested to subscribe

ACE PROGRAMMER

2 products developed from scratch

14 patents in the areas of distributed

computing, encryption & P2P communication

From: [email protected]

To: [email protected]

WWW.GLIMRAY.COM

Page 7: Digital marketing for hr firms

GOOD MARKETING IS MORE SCIENCE THAN ART…

“Market, Measure, Excel” is the motto when it comes to digital marketing

Digital marketing is significantly cheaper than all other forms of marketing, and the best part is that your marketing is completely measurable!

With SMS, Email & Social media analytics, you know your likely customers pretty precisely to calculate the cost of a view!

11 independent studies have shown that digital marketing ROIs are higher than

traditional print, TV and radio campaigns

WWW.GLIMRAY.COM

Page 8: Digital marketing for hr firms

GLIMRAY – A COMPLETE MARKETING SOLUTION

Increased visibility of your firm and the jobs available;

Prospective clients can easily find you on Search engine.

Post updates over SMS, Email, Social Media about up coming

recruitments, special requirements if any etc

Promote employer benefits like work-life balance,

encouraging innovation, ability to work from home and so on

Easier credibility and trust along with enhanced client

services to retain your valuable customers

Publish real life testimonials in a blog write up of your existing

and previous applicants

Helps you stay connected with more qualified candidates

faster and for a lower price than other job boards

WWW.GLIMRAY.COM

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WWW.GLIMRAY.COM

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WWW.GLIMRAY.COM

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WWW.GLIMRAY.COM

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WWW.GLIMRAY.COM

CHECK US OUT AT

WWW.GLIMRAY.COM