digital marketing for startups in india - 7th feb 2015 at weekend ventures, iit madras
TRANSCRIPT
Unmasking Digital Marketing for Startups
7th Feb 2015
Population: 1241m
TV: ~150m Households
Mobile: ~886m
Internet: ~250m
Digital is powerful but still only 20% population online (36% penetration in urban & 6% in rural)
This means the next stage of internet growth is yet to come and will increase as the access & speed of internet increases
How are startups & brands marketing via digital media?
An integrated approach is requiredDigital
Marketing to be
Integrated
Social Media
Marketing
Digital Advertising / Emailer
Search Engine
Optimisation
User friendly & Responsive
Website
What is digital marketing? Is it relevant more than ever before ?
User friendly & Responsive Website
Website is the first step to your digital presence – even a auto rickshaw driver is able to get results through his website
You can see the website at http://www.tuktastic.com/
Responsive website design is a must
Right user experience required – to drive users to become consumers
Right user experience – drive them to what you want them to do
What is digital marketing? Is it relevant more than ever before ?
Search Engine
Optimisation
Then you need to be searchable so that your startup can be found
It can be complex but focus on the important things first
Basics of SEO to keep in mind
• Content For users• Frequent & engaging• Fuelled by keyword &
user research
Great Content
• Breadcrumbs & indexed with right urls/tags
• Site Speed• Viewable by Google
Architecture & Technical • Quality over Quantity
• Social Media Shares• Authority over a topic• Blogger Engagement
Link Building
User relevant content is key
User relevant content is key and not just info on products
You can see the website at http://www.petwish.in
Its critical to ensure Google sees the site the way user sees it
What is digital marketing? Is it relevant more than ever before ?
Social Media
Marketing
Social media captures largest shares of computer time in India
*Based on ComScore report, 2013
• Communicate the brand story and establish a connect with the target audience
Brand Story
• Develop content to create virality and social sharing• Videos• Images• Blog Content
Content • Leverage the right social media platforms
Social Network
• E.g. HospitalKhoj, Helping Doc, WhatClinic platforms where HealthCare companies can be listed
• MagicBricks etc
3rd Party Platforms
Social Media can be critical in brand building and visibility
Fun & Relevant content works best rather than just product
Fun & Relevant content works best rather than just product
Fun & Relevant content works best rather than just product
Zomato does this very well – so can your startup
Run social media campaigns to engage with the user
CaseStudy: #CutestCouple contest
In days leading up to Valentine’s Day Special Feb Issue, we launched a nation wide contest called the #CutestCouple Contest.
We requested couples from around the world to send in a picture that is quirky & unique.
We in turn, uploaded the picture on a single album and winners were selected using a combination of number of likes and uniqueness of the picture.
Lots of opportunities for Innovation in Social Media
Lots of opportunities for Innovation in Social Media
Creating content for social media need not always be a challenge
Stats / News
Blog posts
Learnings from
current project
Views on news or research
RT othersAsking
Questions / Opinions
On Twitter its about real time conversations
What is digital marketing? Is it relevant more than ever before ?
Digital Advertisin
g / Emailer
It’s a Google World so try it out for your business
Facebook can still be very effective and we still believe in its power
You can read our blog post on FB Adv Techniques at http://www.socialbeat.in/2015/01/12/advanced-facebook-advertising-techniques-implement-2015/
Retargetting can be another cost effective medium
A user visits your website and may or may not complete an action
Google/Adroll places a “cookie” in this user’s browser to show they visited your website
The user leaves your website and navigates through other websites on the Display Network
The “cookie” triggers your ad to show on these sites. This gives you another chance to advertise to this user
Use free Analytics tools to track – e.g. Google Analytics
Who are they? How are theygetting to your site?
What are they doing once they get there?
When are theyvisiting?
[email protected] and + 91 44 42065648www.socialbeat.in
Digital Marketing. Focus on Results.
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Thank You. Have a wonderful day.