Digital Marketing in 2013

George Mason University

MSOM 303

September 2012

Today's Goals

Where We Were

Where We Are

What's Next in the Mainstream

But First

Who Are You?

• SOM Grad

• Coach & Judge - SOM498 - 10+ years

• Silver Beacon Marketing co-founder

• Google AdWords certified

Where We Were

1995 Births

Dow Jones Closes Above 4,000

2005 Births

The Marketing Blend

Science Gets Data

Social Now Counts For Search

Device Convergence Complications

http://www.chipestimate.com/techtalk/images/fig1_070814.jpg

Big Data Today

• Forget Gigabytes and Terrabytes

• Netflix Storage = 1 petabyte storage

• Imgur transfers = 1 petabyte per week

• Google = 24 petabytes daily

Big Data Next

Exabytes

10 exabytes = all US phone calls annually

But we can capture it all

Big Data Benefits

Marketing Implications

Marketing Implications

Advertising Masked In

Entertainment and Information

Thanks.

Have A Great Semester!