digital marketing in healthcare - geonetric · the results: organizations are revamping their...
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1
DIGITAL MARKETING IN
HEALTHCARERESEARCH FINDINGS TO GUIDE YOUR EHEALTH STRATEGIES
1
INTRODUCTION
RESOURCES & RESPONSIBILITIES
WEBSITES
DIGITAL MARKETING
WEB STRATEGY
CLOSING
Summary 3
Using the Data to Make Decisions 4
Benchmarking the Data 5
Staffing 7
Investment 10
Percentage of Marketing Budget 13
Resources 14
Roles 16
Competitor Comparisons 20
Platforms 21
Functionality 23
Changes for 2014 28
Most and Least Valuable Functionality 30
Digital Marketing 32
Online Promotion and Advertising 33
Social Media Tools 35
Digital Marketing Tools Poised for Growth 37
Formal Web Strategy 39
Web Strategy as a Guide for Online Initiatives 41
Top Web Goals 42
Top Organizational Goals 43
Methodology 45
CONTENTS
2
INTRODUCTIONintroduction
3
HELLO!Have you ever wondered how your Web initiatives stack up to other
healthcare organizations? Do you have a similar number of staff
focused on the Web? Do you have an adequate budget? Will your
online plans position you as a strong competitor in your market?
WE HAVE THE ANSWERS FOR YOU. In late 2013, Geonetric, a healthcare website provider, launched a
survey to assess the Web efforts of hospitals and health systems
across the country.
The results: organizations are revamping their online presence.
They are adding new capabilities to their digital mix. And they are
beginning to use data to measure success.
The healthcare industry has a long way to go to catch up with
other industries. Despite the current tight budget environment, the
numbers show we are taking big steps forward.
Read on to find out how your initiatives compare.
Ben DillonVice President & eHealth EvangelistGeonetric, Inc.
SUMMARY
INTRODUCTION
HEALTH SYSTEMS ACROSS THE COUNTRY RESPONDED TO THIS SURVEY
250
4
The future of healthcare marketing is increasingly digital. As with
any fast–evolving space, it is difficult to know if your organization
is implementing the right tactics to remain competitive. The goals
of this survey are to provide benchmarks to help you measure
your digital investments and to identify emerging trends that your
organization can’t ignore. As you plan for future eHealth initiatives, be
sure to consider:
• Are you investing appropriately in digital marketing?
• Does your staff have the skills they need and are they spending
their time on the most important tasks?
• Does your online presence compare favorably with your peers?
• Are you connecting with the growing mobile audience? Do you
have a responsive website?
• Are you involved in creating personalized online experiences
with your patient through consumer portals?
USING THE DATA TO MAKE DECISIONS
INTRODUCTION
5
COMMUNITY AND SPECIALTY PROVIDERS Organizations with under 199 beds, clinic organizations without inpatient services, critical
access hospitals and specialized facilities such as heart hospitals.
LARGE PROVIDERSOrganizations with 200 — 999 beds and with a limited geographical footprint.
REGIONAL PROVIDERSLarge health systems, many with a thousand or more beds and a very large geographical area.
BENCHMARKING THE DATAHealthcare organizations come in all shapes and sizes, which can make it tough to draw comparisons.
So we split the data into peer groups. This enables you to compare your organization with healthcare
providers of similar size.
Survey respondents selected one of the following groups that best represents their organization.1
<199 BedsCOMMUNITY/SPECIALTY
PROVIDER
LARGE PROVIDER
REGIONAL PROVIDER
200 — 999 Beds
>1,000 Beds
INTRODUCTION
1 Bed size tells only part of the story. Many organizations near the boundaries placed themselves in a larger or smaller group. In some cases, we moved respondents to a more appropriate peer group or assigned them to a group if they didn’t identify one.
6
RESOURCESresources & responsibilities
7
STAFFING MIX BY ORGANIZATION SIZE
STAFFINGCommunity and specialty
hospitals average 3.5 full-
time equivalents (FTEs),
large providers average 4.5
FTEs and regional providers
average nearly 8.3 FTEs.
From data analysis to
development, these FTEs
spend their time on many
different tasks.
Large providers have
more staff responsible
for digital initiatives. But
staffing numbers aren’t
proportionate to the size of
the organization.
Regional providers, which are
typically ten times larger than
community providers, have
less than two and a half times
their staff.
0.38 0.591.240.41
0.54
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0.60
0.94
0.45
0.55
0.85
0.38
0.51
0.77
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0.51
0.66
0.28
0.41
0.79
0.33
0.36
0.72
0.20
0.25
0.68
0.27
0.22
0.45
COMMUNITY OR SPECIALTY ORGANIZATION
LARGE PROVIDER REGIONAL PROVIDER
0.38 0.591.240.41
0.54
1.18
0.39
0.60
0.94
0.45
0.55
0.85
0.38
0.51
0.77
0.34
0.51
0.66
0.28
0.41
0.79
0.33
0.36
0.72
0.20
0.25
0.68
0.27
0.22
0.45
COMMUNITY OR SPECIALTY ORGANIZATION
LARGE PROVIDER REGIONAL PROVIDER
0.38 0.591.240.41
0.54
1.18
0.39
0.60
0.94
0.45
0.55
0.85
0.38
0.51
0.77
0.34
0.51
0.66
0.28
0.41
0.79
0.33
0.36
0.72
0.20
0.25
0.68
0.27
0.22
0.45
COMMUNITY OR SPECIALTY ORGANIZATION
LARGE PROVIDER REGIONAL PROVIDER COMM./SPEC. PROVIDERLARGE PROVIDERREGIONAL PROVIDER
3.5 FTEs
4.5 FTEs
8.3 FTEs
RESOURCESDATA ANALYSIS FTEs
©GEONETRIC 2014
DEVELOPMENT FTEs
GENERAL WEB ADMIN FTEs
CONTENT STRATEGY FTEs
SOCIAL MEDIA FTEs
WEB WRITING FTEs
DESIGN FTEs
TEAM MANAGEMENT FTEs
DIGITAL MARKETING FTEs
SEO FTEs
8
AVERAGE STAFFING MIX BY ROLEDATA ANALYSIS
FTEs
6%
DEVELOPMENT FTEs
14%
GENERAL WEB ADMIN FTEs
13%
CONTENT STRATEGY FTEs
12%
SOCIAL MEDIA FTEs
11%
WEB WRITING FTEs
10%
DESIGN FTEs
TEAM MANAGEMENT
FTEs 9%
DIGITAL MARKETING
FTEs
SEO FTEs
7%
STAFFING
9%
9%
Individuals are spread
equally among the various
disciplines important to
online management. The
numbers are similar across
all organizations — from
community hospitals to
regional providers.
Organizations focus the
most staff in the software
development and Web
administration areas; software
development is led by
organizations that execute
their initiatives primarily
in–house and need a larger
team.
RESOURCES
©GEONETRIC 2014
9
COMMUNITY AND SPECIALTY PROVIDERS EMPLOY
1 FTE PER 20 BEDSLARGE PROVIDERS EMPLOY
1 FTE PER 95 BEDSREGIONAL PROVIDERS EMPLOY
1 FTE PER 171 BEDS
10
INVESTMENT
Average Online Investment (No Staff)
Estimated Staff Costs
INVESTMENT BY ORGANIZATION SIZE
OVERALL
COMM./SPEC. PROVIDER
LARGEPROVIDER
REGIONALPROVIDER $359,239
$187,143
$41,848
$194,753
$538,034
$295,383
$222,738
$349,072
REGIONAL PROVIDER
LARGE PROVIDER
COMMUNITY OR SPECIALTY
ORGANIZATION
OVERALL AVERAGE
INVESTMENT BY ORGANIZATION SIZE
Average Online Investment (no staff) Estimated Staff Costs
Organizations’ digital
communication investments
include both staffing and
spending on external goods
and services, such as software
licensing, agency consultants
and vendor partners.
Organizations average a total
annual online investment
of $543,825 including
investments in both staff and
external goods and services.
Levels of investment grow with
the organization’s size. Average
annual online investment is
$264,000 for community and
specialty providers, $482,000
for large providers and
nearly $900,000 for regional
providers.
RESOURCES
$359,239
$187,143
$41,848
$194,753
$538,034
$295,383
$222,738
$349,072
REGIONAL PROVIDER
LARGE PROVIDER
COMMUNITY OR SPECIALTY
ORGANIZATION
OVERALL AVERAGE
INVESTMENT BY ORGANIZATION SIZE
Average Online Investment (no staff) Estimated Staff Costs
©GEONETRIC 2014
Share this Stat
11
INVESTMENT
84%
COMMUNITY/SPECIALTYPROVIDER
SPENT ON STAFF
There’s a surprising difference in the split between costs for staffing
and external services among the groups. If you consider the average
investments made on a per–bed basis:
REGIONAL PROVIDERSSpend $210 on external goods and services and $315 on staff.
LARGE PROVIDERS Spend $417 on external goods and services and $658 on staff —
approximately twice the amount of regional providers.
59%SPENT ON
STAFF
60%SPENT ON
STAFF
LARGE PROVIDERREGIONAL PROVIDER
RESOURCES
COMMUNITY AND SPECIALTY PROVIDERSSpend $578 on external goods and services, which is nearly 50% more
than large providers, and an outrageous $3,075 on staff, which is nearly
five times that of large providers.
12
COMMUNITY AND SPECIALTY PROVIDERS TEND TO UNDERINVEST IN TOOLS, TECHNOLOGY AND EXPERT SUPPORT AND OVERINVEST IN STAFF. THIS CAN RESULT IN EXORBITANT STAFFING COSTS, AND EVEN LEAD TO INVESTING IN THE WRONG STAFF.
13
PERCENTAGE OF MARKETING BUDGET
WEB INVESTMENT AS A PERCENT OF MARKETING BUDGET
0
5
10
15
20
1-5% 6-10% 11-15% 16-20% 21-25% 25-50% More than50%
COMM./SPEC. PROVIDERLARGE PROVIDERREGIONAL PROVIDER
RESOURCES
According to a 2013 Forrester report2, brands were forecasted to
spend 20% of marketing budgets on digital tactics. Healthcare
organizations are gaining ground on this benchmark.
Community and specialty organizations invest 20% on digital,
followed by regional providers with 18% and large providers with
14%. But note, this data is skewed as some of the groups include
some aggressive digital marketers. The majority of healthcare
organizations invest only 5 – 10% of their marketing budgets on
digital initiatives.
2 www.marketingweek.co.uk/news/digital–marketing–to–become–just–marketing–in–2013/4005302.article
©GEONETRIC 2014
Share this Stat
14
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PROJECT MANAGEMENT
CMS
CONTENT AUTHORING
DESIGN
INFORMATION ARCHITECTURE
SOFTWARE DEVELOPMENT
WEB ANALYTICS
WEB STRATEGY
SEO
ONLINE/OFFLINE MARKETING
SYSTEMS INTEGRATION
MEETING USABILITY
HOSTING
RESOURCES
COMMUNITY/SPECIALTY PROVIDER RESOURCESVENDOR
IN–HOUSE
NO GOOD RESOURCES
RESOURCES
Some organizations rely only on in–house resources to manage
their digital efforts. Other organizations work with vendors as well.
Most organizations use their internal staff for project
management, content authoring and Web strategy. They hire
vendors to provide hosting, content management system (CMS),
software development and design.
All organizations report having problems finding good resources
(either internal or vendors) for systems integrations, usability
and accessibility, and software development. Community
and specialty organizations are approximately twice as likely
to have trouble finding good options for a service than larger
organizations.
©GEONETRIC 2014
15
PROJECT MANAGEMENT
CMS
CONTENT AUTHORING
DESIGN
INFORMATION ARCHITECTURE
SOFTWARE DEVELOPMENT
WEB ANALYTICS
WEB STRATEGY
SEO
ONLINE/OFFLINE MARKETING
SYSTEMS INTEGRATION
MEETING USABILITY
HOSTING
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SYSTEMS INTEGRATION
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HOSTING
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2%
2%
24%
4%
4%
2%
6%
57%
21%
38%
33%
26%
4%
24%
52%
35%
45%
6%
62%
4%
43%
53%
43%
62%
68%
94%
74%
24%
61%
51%
91%
38%
89%
12%
26%
30%
4%
6%
2%
2%
24%
4%
4%
2%
6%
57%
21%
38%
33%
26%
4%
24%
52%
35%
45%
6%
62%
4%
43%
53%
43%
62%
68%
94%
74%
24%
61%
51%
91%
38%
89%
12%
26%
30%
4%
6%
2%
2%
24%
4%
4%
2%
6%
57%
21%
38%
33%
26%
4%
24%
52%
35%
45%
6%
62%
4%
43%
53%
43%
62%
68%
94%
74%
24%
61%
51%
91%
38%
89%
12%
26%
30%
4%
6%
2%
2%
24%
4%
4%
2%
6%
57%
21%
38%
33%
26%
4%
24%
52%
35%
45%
6%
62%
4%
43%
53%
43%
62%
68%
94%
74%
24%
61%
51%
91%
38%
89%
12%
26%
30%
4%
6%
2%
2%
24%
4%
4%
2%
6%
RESOURCES
VENDOR
IN–HOUSE
NO GOOD RESOURCES
VENDOR
IN–HOUSE
NO GOOD RESOURCES
LARGE PROVIDER RESOURCES
REGIONAL PROVIDER RESOURCES
66%
10%
61%
28%
57%
4%
24%
52%
35%
10%
5%
40%
34%
90%
39%
43%
43%
94%
74%
24%
61%
20%
15%
50%
30%
2%
2%
24%
4%
30%
30%
60%
66%
10%
61%
28%
57%
4%
24%
52%
35%
10%
5%
40%
34%
90%
39%
43%
43%
94%
74%
24%
61%
20%
15%
50%
30%
2%
2%
24%
4%
30%
30%
60%
66%
10%
61%
28%
57%
4%
24%
52%
35%
10%
5%
40%
34%
90%
39%
43%
43%
94%
74%
24%
61%
20%
15%
50%
30%
2%
2%
24%
4%
30%
30%
60%
66%
10%
61%
28%
57%
4%
24%
52%
35%
10%
5%
40%
34%
90%
39%
43%
43%
94%
74%
24%
61%
20%
15%
50%
30%
2%
2%
24%
4%
30%
30%
60%
66%
10%
61%
28%
57%
4%
24%
52%
35%
10%
5%
40%
34%
90%
39%
43%
43%
94%
74%
24%
61%
20%
15%
50%
30%
2%
2%
24%
4%
30%
30%
60%
©GEONETRIC 2014
©GEONETRIC 2014
16
ROLES
RESOURCES
81%
79%
68%
60%
67%
73%
71%
19%
16%
24%
14%
33%
14%
24%
5%
5%
5%
8%
10%
46%
38%
37%
32%
40%
38%
11%
5%
3%
8%
5%
5%
81%
79%
68%
60%
67%
73%
71%
19%
16%
24%
14%
33%
14%
24%
5%
5%
5%
8%
10%
46%
38%
37%
32%
40%
38%
11%
5%
3%
8%
5%
5%
81%
79%
68%
60%
67%
73%
71%
19%
16%
24%
14%
33%
14%
24%
5%
5%
5%
8%
10%
46%
38%
37%
32%
40%
38%
11%
5%
3%
8%
5%
5%
81%
79%
68%
60%
67%
73%
71%
19%
16%
24%
14%
33%
14%
24%
5%
5%
5%
8%
10%
46%
38%
37%
32%
40%
38%
11%
5%
3%
8%
5%
5%
81%
79%
68%
60%
67%
73%
71%
19%
16%
24%
14%
33%
14%
24%
5%
5%
5%
8%
10%
46%
38%
37%
32%
40%
38%
11%
5%
3%
8%
5%
5%
81%
79%
68%
60%
67%
73%
71%
19%
16%
24%
14%
33%
14%
24%
5%
5%
5%
8%
10%
46%
38%
37%
32%
40%
38%
11%
5%
3%
8%
5%
5%
81%
79%
68%
60%
67%
73%
71%
19%
16%
24%
14%
33%
14%
24%
5%
5%
5%
8%
10%
46%
38%
37%
32%
40%
38%
11%
5%
3%
8%
5%
5%
3% 2%
3% 3%
2%
2%
2%
2% 3%
DEFINES ONLINE STRATEGY & VISION
DETERMINES ONLINE INITIATIVES/PROJECTS
MAKES BUDGETARY RECOMMENDATIONS
ALLOCATES ALREADY SECURED BUDGET
MEMBER OF COMMITTEE
PRIMARY INFLUENCER
EXECUTES/LAUNCHES ONLINE INITIATIVES
MKTG/COMM/PR
IS/IT
ADMIN/EXEC
OTHER
WEB/EHEALTH
STRATEGY
COMMUNITY/SPECIALTY PROVIDER ROLES
Overwhelmingly, marketing departments manage online initiatives.
Marketers are responsible for everything from defining strategy to
determining tactics and making budget recommendations.
©GEONETRIC 2014
17
75%
72%
67%
64%
73%
85%
85%
29%
18%
38%
20%
27%
27%
11%
15%
12%
14%
7%
13%
17%
17%
6%
10%
5%
8%
10%
9%
7%
33%
31%
30%
29%
24%
28%
8%
RESOURCES
DEFINES ONLINE STRATEGY & VISION
DETERMINES ONLINE INITIATIVES/PROJECTS
MAKES BUDGETARY RECOMMENDATIONS
ALLOCATES ALREADY SECURED BUDGET
MEMBER OF COMMITTEE
PRIMARY INFLUENCER
EXECUTES/LAUNCHES ONLINE INITIATIVES
DEFINES ONLINE STRATEGY & VISION
DETERMINES ONLINE INITIATIVES/PROJECTS
MAKES BUDGETARY RECOMMENDATIONS
ALLOCATES ALREADY SECURED BUDGET
MEMBER OF COMMITTEE
PRIMARY INFLUENCER
EXECUTES/LAUNCHES ONLINE INITIATIVES
75%
72%
67%
64%
73%
85%
85%
29%
18%
38%
20%
27%
27%
11%
15%
12%
14%
7%
13%
17%
17%
6%
10%
5%
8%
10%
9%
7%
33%
31%
30%
29%
24%
28%
8%
3%
3%
2%
1%
3%
75%
72%
67%
64%
73%
85%
85%
29%
18%
38%
20%
27%
27%
11%
15%
12%
14%
7%
13%
17%
17%
6%
10%
5%
8%
10%
9%
7%
33%
31%
30%
29%
24%
28%
8%
75%
72%
67%
64%
73%
85%
85%
29%
18%
38%
20%
27%
27%
11%
15%
12%
14%
7%
13%
17%
17%
6%
10%
5%
8%
10%
9%
7%
33%
31%
30%
29%
24%
28%
8%
75%
72%
67%
64%
73%
85%
85%
29%
18%
38%
20%
27%
27%
11%
15%
12%
14%
7%
13%
17%
17%
6%
10%
5%
8%
10%
9%
7%
33%
31%
30%
29%
24%
28%
8%
75%
72%
67%
64%
73%
85%
85%
29%
18%
38%
20%
27%
27%
11%
15%
12%
14%
7%
13%
17%
17%
6%
10%
5%
8%
10%
9%
7%
33%
31%
30%
29%
24%
28%
8%
75%
72%
67%
64%
73%
85%
85%
29%
18%
38%
20%
27%
27%
11%
15%
12%
14%
7%
13%
17%
17%
6%
10%
5%
8%
10%
9%
7%
33%
31%
30%
29%
24%
28%
8%
4%
62%
71%
62%
62%
74%
79%
84%
32%
24%
38%
26%
31%
29%
34%
44%
32%
29%
34%
37%
46%
43%
10%
15%
9%
16%
4%
28%
24%
25%
25%
16%
26%
4%
6%
13%
4%
6%
62%
71%
62%
62%
74%
79%
84%
32%
24%
38%
26%
31%
29%
34%
44%
32%
29%
34%
37%
46%
43%
10%
15%
9%
16%
4%
28%
24%
25%
25%
16%
26%
4%
6%
13%
4%
6%
62%
71%
62%
62%
74%
79%
84%
32%
24%
38%
26%
31%
29%
34%
44%
32%
29%
34%
37%
46%
43%
10%
15%
9%
16%
4%
28%
24%
25%
25%
16%
26%
4%
6%
13%
4%
6%
62%
71%
62%
62%
74%
79%
84%
32%
24%
38%
26%
31%
29%
34%
44%
32%
29%
34%
37%
46%
43%
10%
15%
9%
16%
4%
28%
24%
25%
25%
16%
26%
4%
6%
13%
4%
6%
62%
71%
62%
62%
74%
79%
84%
32%
24%
38%
26%
31%
29%
34%
44%
32%
29%
34%
37%
46%
43%
10%
15%
9%
16%
4%
28%
24%
25%
25%
16%
26%
4%
6%
13%
4%
6%
62%
71%
62%
62%
74%
79%
84%
32%
24%
38%
26%
31%
29%
34%
44%
32%
29%
34%
37%
46%
43%
10%
15%
9%
16%
4%
28%
24%
25%
25%
16%
26%
4%
6%
13%
4%
6%
62%
71%
62%
62%
74%
79%
84%
32%
24%
38%
26%
31%
29%
34%
44%
32%
29%
34%
37%
46%
43%
10%
15%
9%
16%
4%
28%
24%
25%
25%
16%
26%
4%
6%
13%
4%
6%
3%
1%
3%
LARGE HOSPITAL ROLES
REGIONAL HOSPITAL ROLES
1%
MKTG/COMM/PR
IS/IT
ADMIN/EXEC
OTHER
WEB/EHEALTH
STRATEGY
MKTG/COMM/PR
IS/IT
ADMIN/EXEC
OTHER
WEB/EHEALTH
STRATEGY
©GEONETRIC 2014
©GEONETRIC 2014
18
COMMUNITY/SPECIALTY PROVIDERS ARE FAR MORE LIKELY THAN THEIR LARGER COUNTERPARTS TO HAVE DIRECT EXECUTIVE TEAM INVOLVEMENT. THIS INVOLVEMENT USUALLY MANIFESTS IN
EXECUTIVES BEING A MEMBER OF THE WEB COMMITTEE, DIRECTING STRATEGY AND ESTABLISHING BUDGETS.
LARGER ORGANIZATIONS, IN CONTRAST, SEE I.S./I.T. PLAYING A LARGER ROLE. IN ADDITION, BIGGER ORGANIZATIONS ARE MORE
LIKELY TO HAVE A DEDICATED WEB OR EHEALTH GROUP — WHICH ARE FOUND IN NEARLY HALF OF REGIONAL PROVIDERS.
19
WEBSITESwebsites
20
COMPETITOR COMPARISONS
HOW DOES YOUR WEBSITE COMPARE TO YOUR COMPETITORS’ SITES?
OVERALL
COMM./SPEC. PROVIDER
LARGEPROVIDER
REGIONALPROVIDER 11%
18%
20%
17%
47%
56%
59%
55%
17%
8%
12%
12%
6%
8%
7%
7%
14%
8%
2%
8%
6%
2%
2%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
Ahead of the Curve
Above Average
Fighting to Keep Up
Significantly Behind
Falling Behind
Don’t Know
WEBSITES
When asked how their
website compares to their
competitors’ sites, 71% of
organizations responded that
their site is equal to or above
industry average.
Community and specialty
organizations are the least
positive about their online
efforts, with only 58% saying
they are equal to or above
average. That’s despite the
large amount they spend on
staff (one full–time employee
per 20 beds).
11%
18%
20%
17%
47%
56%
59%
55%
17%
8%
12%
12%
6%
8%
7%
7%
14%
8%
2%
8%
6%
2%
2%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
11%
18%
20%
17%
47%
56%
59%
55%
17%
8%
12%
12%
6%
8%
7%
7%
14%
8%
2%
8%
6%
2%
2%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
11%
18%
20%
17%
47%
56%
59%
55%
17%
8%
12%
12%
6%
8%
7%
7%
14%
8%
2%
8%
6%
2%
2%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
©GEONETRIC 2014
Share this Stat
21
PLATFORMSWhen selecting a content management system (CMS), healthcare organizations use different tools for
different jobs. Healthcare–specific CMS solutions are most popular for managing an organization’s main
website. Off–the–shelf software, such as SharePoint, cover the largest share of intranet deployments.
Open–source offerings, such as WordPress, dominate for blogs.
WHAT SOFTWARE DO HOSPITALS USE FOR THEIR WEBSITES?
40%33%
OFF-THE-SHELF CMS (EX. SHAREPOINT)
20%OPEN-SOURCE CMS (EX. DRUPAL)
HEALTHCARE SPECIFIC CMS
WEBSITES
Share This
22
LACK A
CMS.25%OF COMMUNITY AND SPECIALTY HOSPITALS
23
FUNCTIONALITYMost hospital sites offer provider, service and location directories, as
well as employment and calendar functionality.
Hospitals are adding more transactional capabilities this year. Many
hospital sites offer donations and bill payment, and those that
don’t have them, plan to add them. Organizations also plan to add
online appointment scheduling (21%), appointment requests (16%),
appointment reminders (15%), real–time credit card processing (14%),
bill presentation (12%) and gift shop sales (12%).
Maps and directions are available on most sites. Functionality related
to transparency, such as community benefits reporting and quality
reports, are available too. And 75% of respondents indicate they have
a health library; this is most popular among regional providers.
Clinical functionality is far behind other functionality categories, but
we may see significant strides in this area this year.
21%ONLINE APPOINTMENT
SCHEDULING
16%APPOINTMENT REQUESTS
15%APPOINTMENT REMINDERS
14%REAL–TIME CREDIT CARD
PROCESSING
WEBSITES
24
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
CMS
FIND A SERVICE
FIND A LOCATION
WEB ANALYTICS
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
BANNER ADVERTISEMENTS
RSS FEEDS
MULTI–LINGUAL CAPABILITIES
STAND–ALONE MOBILE SITE
CORE FUNCTIONALITY
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Multi-lingual Capabilities - OverallMulti-lingual Capabilities - Community
Multi-lingual Capabilities - LargeMulti-lingual Capabilities - Regional
Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…Website Integrated CRM (Customer…
RSS Feeds - OverallRSS Feeds - Community
RSS Feeds - LargeRSS Feeds - Regional
Stand-alone Mobile Site - OverallStand-alone Mobile Site - Community
Stand-alone Mobile Site - LargeStand-alone Mobile Site - Regional
Banner Advertisements - OverallBanner Advertisements - Community
Banner Advertisements - LargeBanner Advertisements - Regional
Consumer Portal/Personalization - OverallConsumer Portal/Personalization - Community
Consumer Portal/Personalization - LargeConsumer Portal/Personalization - Regional
Responsive-design Site - OverallResponsive-design Site - Community
Responsive-design Site - LargeResponsive-design Site - Regional
Core Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
RESPONSIVE DESIGN SITE
HAVE PLAN TO HAVE IN NEXT 6 MONTHS DON’T HAVE
CONSUMER PORTAL/PERSONALIZATION
WEBSITES
ENEWSLETTER SIGN UP WEBSITE INTEGRATED CRM
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Send Email/eCard to Patient - OverallSend Email/eCard to Patient - Community
Send Email/eCard to Patient - LargeSend Email/eCard to Patient - Regional
Social Bookmarking Capabilities - OverallSocial Bookmarking Capabilities - Community
Social Bookmarking Capabilities - LargeSocial Bookmarking Capabilities - Regional
eNewsletters Sign Up - OveralleNewsletters Sign Up - Community
eNewsletters Sign Up - LargeeNewsletters Sign Up - Regional
Find a Location - OverallFind a Location - Community
Find a Location - LargeFind a Location - Regional
Find a Service - OverallFind a Service - Community
Find a Service - LargeFind a Service - Regional
CMS/Content Management System - OverallCMS/Content Management System - Community
CMS/Content Management System - LargeCMS/Content Management System - Regional
Web Analytics - OverallWeb Analytics - Community
Web Analytics - LargeWeb Analytics - Regional
Find a Doctor - OverallFind a Doctor - Community
Find a Doctor - LargeFind a Doctor - Regional
SEND EMAIL/ECARD TO PATIENT
FIND A DOCTOR
SOCIAL BOOKMARKING CAPABILITIES
©GEONETRIC 2014 ©GEONETRIC 2014
25
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
TRANSACTIONAL FUNCTIONALITYHAVE PLAN TO HAVE IN NEXT 6 MONTHS DON’T HAVE
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
GIFT SHOP SALES
APPOINTMENT REQUESTS
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
BILL PAYMENTOVERALL
COMM/SPEC PROVIDERLARGE PROVIDER
REGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
APPOINTMENT SCHEDULING0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
DURABLE CARE GOODS SALES
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Durable Care Goods Sales - OverallDurable Care Goods Sales - Community
Durable Care Goods Sales - LargeDurable Care Goods Sales - Regional
Appointment Reminders - OverallAppointment Reminders - Community
Appointment Reminders - LargeAppointment Reminders - Regional
Gift Shop Sales - OverallGift Shop Sales - Community
Gift Shop Sales - LargeGift Shop Sales - Regional
Appointment Scheduling - OverallAppointment Scheduling - Community
Appointment Scheduling - LargeAppointment Scheduling - Regional
Bill Presentation - OverallBill Presentation - Community
Bill Presentation - LargeBill Presentation - Regional
Appointment Requests - OverallAppointment Requests - Community
Appointment Requests - LargeAppointment Requests - Regional
Chart Title
Have Plan to Have in Next Six Months Don’t Have
APPOINTMENT REMINDERS
WEBSITES
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
JOB LISTINGS
CALENDAR & EVENT REGISTRATION
CALENDAR & EVENT LISTING
REAL–TIME CREDIT CARD PROCESSING
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
JOB APPLICATIONS
DONATIONS
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
BILL PRESENTATION
©GEONETRIC 2014 ©GEONETRIC 2014
26
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
0% 20% 40% 60% 80% 100%
Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
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Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
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MAPS AND DIRECTIONS
HEALTH LIBRARY
COMMUNITY BENEFIT REPORTING
QUALITY REPORTS
CALCULATORS
HEALTH/DISEASE QUIZZES
BABY PHOTOS
BLOGS
PHOTO GALLERY
OVERALLCOMM/SPEC PROVIDER
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LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
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Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
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Cafeteria Menu - OverallCafeteria Menu - Community
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Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
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Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
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Cafeteria Menu - OverallCafeteria Menu - Community
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Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
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Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
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Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
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Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
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Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
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Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
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Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
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Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
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Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
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Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
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Photo Gallery - OverallPhoto Gallery - Community
Photo Gallery - LargePhoto Gallery - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Baby Photos - OverallBaby Photos - Community
Baby Photos - LargeBaby Photos - Regional
Health/Disease Quizzes - OverallHealth/Disease Quizzes - Community
Health/Disease Quizzes - LargeHealth/Disease Quizzes - Regional
Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…Calculators (e.g. BMI Calculator, Due Date…
Quality Reports - OverallQuality Reports - Community
Quality Reports - LargeQuality Reports - Regional
-Community Benefit Reporting - Overall
Community Benefit Reporting - CommunityCommunity Benefit Reporting - Large
Community Benefit Reporting - Regional -
Health Library - OverallHealth Library - Community
Health Library - LargeHealth Library - Regional
-Maps and Directions - Overall
Maps and Directions - CommunityMaps and Directions - Large
Maps and Directions - Regional
Content Asset Adoption by Peer Group
RECIPES
SYMPTOM CHECKER
WELLNESS PROGRAM TOOLS/HEALTH COACHING
DISEASE CENTER
CAFETERIA MENU
WAIT TIMES
COST TRANSPARENCY/CHARGE MASTER
ASK THE EXPERT
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 20% 40% 60% 80% 100%
Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
Wellness Program Tools/Health Coaching -…Wellness Program Tools/Health Coaching -…Wellness Program Tools/Health Coaching -…Wellness Program Tools/Health Coaching -…
Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Discussion Boards - OverallDiscussion Boards - Community
Discussion Boards - LargeDiscussion Boards - Regional
Ask the Expert - OverallAsk the Expert - Community
Ask the Expert - LargeAsk the Expert - Regional
Cost Transparency/Charge Master - OverallCost Transparency/Charge Master - Community
Cost Transparency/Charge Master - LargeCost Transparency/Charge Master - Regional
Wait Times - OverallWait Times - Community
Wait Times - LargeWait Times - Regional
Cafeteria Menu - OverallCafeteria Menu - Community
Cafeteria Menu - LargeCafeteria Menu - Regional
Disease Center - OverallDisease Center - Community
Disease Center - LargeDisease Center - Regional
Wellness Program Tools/Health Coaching -…Wellness Program Tools/Health Coaching -…Wellness Program Tools/Health Coaching -…Wellness Program Tools/Health Coaching -…
Symptom Checkers - OverallSymptom Checkers - Community
Symptom Checkers - LargeSymptom Checkers - Regional
Recipes - OverallRecipes - Community
Recipes - LargeRecipes - Regional
Content Asset Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
DISCUSSION BOARDS
WEBSITES
©GEONETRIC 2014 ©GEONETRIC 2014
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Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
CLINICAL FUNCTIONALITYHAVE PLAN TO HAVE IN NEXT 6 MONTHS DON’T HAVE
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
PATIENT PORTAL
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
PRE–REGISTRATIONOVERALL
COMM/SPEC PROVIDERLARGE PROVIDER
REGIONAL PROVIDER
FAMILY HEALTH TRACKING
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
PERSONAL HEALTH RECORDS (PROVIDER POPULATED)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Real-time Credit Card Processing - OverallReal-time Credit Card Processing - Community
Real-time Credit Card Processing - LargeReal-time Credit Card Processing - Regional
Calendar & Events Registration - OverallCalendar & Events Registration - Community
Calendar & Events Registration - LargeCalendar & Events Registration - Regional
Bill Payment - OverallBill Payment - Community
Bill Payment - LargeBill Payment - Regional
Donations - OverallDonations - Community
Donations - LargeDonations - Regional
Calendar & Events Listing - OverallCalendar & Events Listing - Community
Calendar & Events Listing - LargeCalendar & Events Listing - Regional
Job Applications - OverallJob Applications - Community
Job Applications - LargeJob Applications - Regional
Job Listings - OverallJob Listings - Community
Job Listings - LargeJob Listings - Regional
Transactional Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
WEBSITES
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
PERSONAL HEALTH RECORDS (PATIENT POPULATED)
HEALTH RISK ASSESSMENTS
SECURE MESSAGING
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…Personal Health Records (Patient Populated) -…
Pre-registration - OverallPre-registration - Community
Pre-registration - LargePre-registration - Regional
Prescription Refill/Request - OverallPrescription Refill/Request - Community
Prescription Refill/Request - LargePrescription Refill/Request - Regional
Secure Messaging (Patient to Clinician) - OverallSecure Messaging (Patient to Clinician) -…
Secure Messaging (Patient to Clinician) - LargeSecure Messaging (Patient to Clinician) -…
Health Risk Assessments - OverallHealth Risk Assessments - Community
Health Risk Assessments - LargeHealth Risk Assessments - Regional
Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…Personal Health Records (Provider Populated)…
Patient Portal - OverallPatient Portal - Community
Patient Portal - LargePatient Portal - Regional
Clinical Functionality Adoption by Peer Group
PRESCRIPTION REFILL/REQUEST
CLINICAL TRIALS
IMMUNIZATION TRACKING
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Live Chat with a Nurse - OverallLive Chat with a Nurse - Community
Live Chat with a Nurse - LargeLive Chat with a Nurse - Regional
Virtual Office Visits/eVisits - OverallVirtual Office Visits/eVisits - Community
Virtual Office Visits/eVisits - LargeVirtual Office Visits/eVisits - Regional
Disease Trackers - OverallDisease Trackers - Community
Disease Trackers - LargeDisease Trackers - Regional
Family Health Tracking - OverallFamily Health Tracking - Community
Family Health Tracking - LargeFamily Health Tracking - Regional
Immunization Tracking - OverallImmunization Tracking - Community
Immunization Tracking - LargeImmunization Tracking - Regional
Clinical Trials - OverallClinical Trials - Community
Clinical Trials - LargeClinical Trials - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
DISEASE TRACKING
LIVE CHAT WITH NURSE
VIRTUAL OFFICE VISITS
©GEONETRIC 2014 ©GEONETRIC 2014
28
CHANGES FOR 2014 Website priorities follow several major online trends that impact
healthcare.
The growth of the mobile audience is causing organizations to add
responsive websites — 26% of organizations have responsive sites,
and 42% plan to add one this year.
Meaningful Use objectives combined with trends in personalizing the
healthcare experience is leading to more patient portals. According
to the survey, 46% of organizations currently have a
consumer portal and 27% plan to add one this year.
42%OF HOSPITALSPLAN TO ADDRESPONSIVE DESIGN
IN 2014
WEBSITES
30% OF COMMUNITY/SPECIALTY PROVIDERS
30% OF LARGE PROVIDERS
73% OF REGIONAL PROVIDERS
Share this Stat
29
ARE YOU INVOLVED IN AN ONLINE TECHNOLOGY OVERHAUL OR SIGNIFICANT SITE UPGRADE?
OVERALL
COMM./SPEC. PROVIDER
LARGEPROVIDER
REGIONALPROVIDER
24%
27%
19%
24%
26%
39%
57%
41%
24%
19%
14%
19%
18%
10%
5%
11%
8%
5%
5%
6%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
24%
27%
19%
24%
26%
39%
57%
41%
24%
19%
14%
19%
18%
10%
5%
11%
8%
5%
5%
6%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
Yes, Overhaul Recently Completed (Within 12 Months)
Overhaul Currently in Progress
No, But in Overhaul Planning Stages
Not Planning an Overhaul in the Near Future
No Overhaul, Just Ongoing Incremental Changes
24%
27%
19%
24%
26%
39%
57%
41%
24%
19%
14%
19%
18%
10%
5%
11%
8%
5%
5%
6%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
24%
27%
19%
24%
26%
39%
57%
41%
24%
19%
14%
19%
18%
10%
5%
11%
8%
5%
5%
6%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
CHANGES FOR 2014
The portion of respondents
who are in process of
redesigning their websites or
have recently redesigned their
site is astounding (65%).
More than half of regional
providers and 39% of large
providers are in the midst of an
overhaul.
Even amongst the smallest
respondents, 50% are
overhauling now or have
recently overhauled their
websites.
WEBSITES
©GEONETRIC 2014
30
MOST AND LEAST VALUABLE FUNCTIONALITY Respondents identified a wide variety of functionality as most and least valuable. Not only did the list
vary, so did their criteria for determining what is “of value.” Many indicate value based on what is popular
among site visitors, while others base value on the return delivered to the organization.
In general, directories, such as provider and location directories, as well as transactional capabilities are
considered the most valuable. Content in terms of marketing copy as well as transparency information
(e.g., quality reports) seems to be missing the value mark.
WEBSITES
31
MARKETINGdigital marketing
32
DIGITAL MARKETING
DIGITAL MARKETING
Healthcare marketers include
digital marketing in 62% of
their marketing efforts. There
is little difference between
peer groups.
However, community and
specialty organizations
have an “all or nothing”
approach when it comes to
incorporating the Web into
their marketing mix: 15%
include digital in less than
5% of marketing, while 30%
include digital in all of their
efforts.
62%OF HEALTHCARE MARKETERS
INCLUDE AN ONLINE COMPONENT IN THEIR MARKETING
EFFORTS
©GEONETRIC 2014
Share this Stat
33
ONLINE PROMOTION AND ADVERTISING Organizations primarily use the Web to promote service lines (86%)
and they use a variety of advertising tools to drive visitors to their
sites. They are placing advertisements on:
• Local websites: 66%
• Google AdWords: 64%
• Facebook Ads: 58%
• Consumer health websites: 35%
• Online video sites (e.g., YouTube): 22%
• Online music sites (e.g., Pandora): 19%
• Microsoft Ad Center (e.g., Bing): 16%
DIGITAL MARKETING
CLICK HERE
34
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
DIGITAL MARKETING
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
ADVERTISEMENTS ON LOCAL SITES
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
CONTENT MARKETING
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
EMAIL MARKETING
USING WEBSITES FOR SERVICE LINE PROMOTION
INTEGRATED ONLINE/OFFLINE MARKETING
GOOGLE ADWORDS
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
ADS ON ONLINE MUSIC SITES (PANDORA, SPOTIFY)
ADS ON ONLINE VIDEO SITES (YOUTUBE, HULU)
ADS ON CONSUMER HEALTH SITES
MICROSOFT AD CENTER (BING)
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
ONLINE PROMOTION AND ADVERTISINGHAVE PLAN TO HAVE IN NEXT 6 MONTHS DON’T HAVE
FACEBOOK ADS
©GEONETRIC 2014 ©GEONETRIC 2014
35
SOCIAL MEDIA TOOLS
DIGITAL MARKETING
Facebook is the most used social media tool: 97% of organizations have a Facebook account. Up and
coming platforms include Pinterest, Google+ and Instagram. And although Vine comes in last with 6% of
organizations dabbling in the micro–video tool, its usage is expected to more than double in 2014.
FACEBOOK YOUTUBE TWITTER LINKEDIN PINTEREST BLOGS GOOGLE+ INSTAGRAM VINE
97% 91% 79% 59% 48% 47% 45% 23% 6%
36
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
FOURSQUARE
VINE
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
YOUTUBE
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
BLOGS
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
GOOGLE+
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
OVERALLCOMM/SPEC PROVIDER
LARGE PROVIDERREGIONAL PROVIDER
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
SOCIAL MEDIA TOOLSHAVE PLAN TO HAVE IN NEXT 6 MONTHS DON’T HAVE
DIGITAL MARKETING
0% 20% 40% 60% 80% 100%
Vine - OverallVine - Community
Vine - LargeVine - Regional
Microsoft Ad Center (Bing) - OverallMicrosoft Ad Center (Bing) - Community
Microsoft Ad Center (Bing) - LargeMicrosoft Ad Center (Bing) - Regional
Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…Advertisements on Online Music Sites (e.g. Pandora/Spotify)…
Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…Advertisements on Online Video Sites (e.g. YouTube/Hulu) -…
Foursquare - OverallFoursquare - Community
Foursquare - LargeFoursquare - Regional
Instagram - OverallInstagram - Community
Instagram - LargeInstagram - Regional
Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…Advertisements on Consumer Health Sites (e.g.…
Google+ - OverallGoogle+ - Community
Google+ - LargeGoogle+ - Regional
Pinterest - OverallPinterest - Community
Pinterest - LargePinterest - Regional
Blog(s) - OverallBlog(s) - Community
Blog(s) - LargeBlog(s) - Regional
Facebook Ads - OverallFacebook Ads - Community
Facebook Ads - LargeFacebook Ads - Regional
LinkedIn - OverallLinkedIn - Community
LinkedIn - LargeLinkedIn - Regional
Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…Advertisements on Local Sites (e.g. Patch/local media sites)…
Google AdWords - OverallGoogle AdWords - Community
Google AdWords - LargeGoogle AdWords - Regional
Content Marketing - OverallContent Marketing - Community
Content Marketing - LargeContent Marketing - Regional
Email Marketing - OverallEmail Marketing - Community
Email Marketing - LargeEmail Marketing - Regional
Twitter - OverallTwitter - Community
Twitter - LargeTwitter - Regional
Integrated Online/Offline Marketing Campaigns - OverallIntegrated Online/Offline Marketing Campaigns - Community
Integrated Online/Offline Marketing Campaigns - LargeIntegrated Online/Offline Marketing Campaigns - Regional
Using Websites for Service Line Promotion - OverallUsing Websites for Service Line Promotion - Community
Using Websites for Service Line Promotion - LargeUsing Websites for Service Line Promotion - Regional
YouTube - OverallYouTube - Community
YouTube - LargeYouTube - Regional
Facebook - OverallFacebook - Community
Facebook - LargeFacebook - Regional
Clinical Functionality Adoption by Peer Group
Have Plan to Have in Next Six Months Don’t Have
©GEONETRIC 2014 ©GEONETRIC 2014
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DIGITAL MARKETING TOOLS POISED FOR GROWTHAfter languishing in the shadow of hot social media platforms for the past several years, email marketing
is making a comeback as the digital marketing tool expecting the largest new adoption in 2014. Of all the
digital tactics in a healthcare marketer’s arsenal, survey respondents indicated these were the top four
they planned to use more of in 2014:
DIGITAL MARKETING
1. EMAIL MARKETING2. CONTENT MARKETING3. BLOGS4. PINTERESTShare This
38
STRATEGYweb strategy
39
FORMAL WEB STRATEGY
DO YOU HAVE A FORMAL WEB STRATEGY?
OVERALL
COMM./SPEC. PROVIDER
LARGEPROVIDER
REGIONALPROVIDER
41%
53%
63%
53%
59%
47%
37%
47%
COMMUNITY OR SPECIALTY ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
DO YOU HAVE A FORMAL WEB STRATEGY?Yes No
WEB STRATEGY
Just a little over half of
respondents indicated they
have a formal strategy for
the Web. Of the peer groups,
community and specialty
organizations are most
likely to not have a formal
Web strategy, with only 37%
indicating they have one in
place.
41%
53%
63%
53%
59%
47%
37%
47%
COMMUNITY OR SPECIALTY ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
DO YOU HAVE A FORMAL WEB STRATEGY?
41%
53%
63%
53%
59%
47%
37%
47%
COMMUNITY OR SPECIALTY ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
DO YOU HAVE A FORMAL WEB STRATEGY?
41%
53%
63%
53%
59%
47%
37%
47%
COMMUNITY OR SPECIALTY ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
DO YOU HAVE A FORMAL WEB STRATEGY?
©GEONETRIC 2014
40
FORMAL WEB STRATEGY
WEB STRATEGY
29%
20%
28%
25%
10%
6%
5%
6%
45%
50%
41%
46%
0%
15%
21%
13%
16%
9%
5%
10%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
HOW OFTEN DO YOU UPDATE YOUR WEB STRATEGY?
Never
Every 5 Years
Annually
Quarterly
Monthly
OVERALL
COMM./SPEC. PROVIDER
LARGEPROVIDER
REGIONALPROVIDER
Seventy-five percent of
respondents indicate they
update their Web strategy,
with most updates occurring
annually.
29%
20%
28%
25%
10%
6%
5%
6%
45%
50%
41%
46%
0%
15%
21%
13%
16%
9%
5%
10%
COMMUNITY OR SPECIALTY
ORGANIZATION
LARGE PROVIDER
REGIONAL PROVIDER
OVERALL
29%
20%
28%
25%
10%
6%
5%
6%
45%
50%
41%
46%
15%
21%
13%
16%
9%
5%
10%
©GEONETRIC 2014
29%
20%
28%
25%
10%
6%
5%
6%
45%
50%
41%
46%
15%
21%
13%
16%
9%
5%
10%
Share this Stat
41
WEB STRATEGY AS A GUIDE FOR ONLINE INITIATIVESMost organizations use their Web strategy to provide direction for
their teams. Other organizations rarely consult it.
Some respondents mentioned that they use their Web strategy to
justify budget requests for online initiatives, although not always with
success.
WEB STRATEGY
“KEEPS US ON TRACK AND DICTATES EXACTLY WHAT WE SPEND OUR ENERGY DOING.”
“WE TYPICALLY LOOK AT IT ONCE AND FORGET ABOUT IT.”
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TOP WEB GOALSRespondents shared their top online goals for the upcoming year.
But most listed initiatives (what they are planning to do) rather than
goals (why they are doing it and what they intend to accomplish).
The goals therefore mirrored the functionality priorities:
• Responsive design
• Content
• CRM
• SEO
• Social media
• Patient portal
Organizations with big picture objectives are shooting to engage
consumers, grow trust, support clinical and research business
objectives, grow conversions and, most of all, generate a stronger
and more measurable ROI for their efforts.
WEB STRATEGY
ENGAGE CONSUMERS IN MEANINGFUL, DIGITAL RELATIONSHIP, GROW TRUST, CREATE AWARENESS OF THE BREADTH AND DEPTH OF OUR SERVICES AND ULTIMATELY CONVERT VIEWS TO USERS.
“”
DRIVE BUSINESS TO OUR SERVICE LINES.“ ”
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TOP ORGANIZATIONAL GOALS When asked to share their top five organizational goals (not related to the Web), most respondents were
well versed in the challenges and opportunities that lie ahead for their organizations. Respondents were
equally split between those primarily concerned about what the next few years will bring and those
looking to capitalize on the current environment of change and find ways to grow.
WEB STRATEGY
Financial Challenges (declining reimbursement, Medicaid expansion or the lack thereof, reduced budgets, solvency)
Regulatory Changes (ACA, ACO, HIE, MU2, ICD10)
Growing Competitive Pressure
Workforce Challenges (recruitment, retention and shortages, particularly in primary care)
Challenges
Growth
New Care Models
Reducing Out–Migration
Opportunities1
2
3
4
1
2
3
44
METHODOLOGYmethodology
45
METHODOLOGYData collection was handled through an online survey. Respondents were solicited through a wide range
of channels including email, social media and phone. All survey questions were optional and some
respondents chose not to answer individual questions. Each question received at least 150 responses.
Peer groups for segmentation were largely self–reported. Some responses were re-categorized based on
organization data provided. Responses from vendors, consultants and agencies were not included in this
analysis and are not included in response counts. Some questions required coding prior to analysis. Not
all responses to open-ended questions are included in this report.
Data is provided as–is and represents only the input and opinions of those organizations who responded
and is offered without any promises to its representation of the broader industry or statistical significance.
METHODOLOGY
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ABOUT THE AUTHOR
It’s not just Ben’s sultry radio–voice that makes him the perfect person to be Geonetric’s eHealth
Evangelist, although we do believe that increases attendance to our webinars. It’s the fact that Ben’s a
thought leader. He follows healthcare technology trends like other people follow sports teams. He’s
constantly researching and analyzing everything from social media strategies to accountable care
organizations and determining what it all means to Geonetric, our clients and the industry as a whole.
This sought–after speaker and current SHSMD board member wasn’t always in the spotlight, previously
working in business process re–engineering and software development with the University of Iowa
Healthcare and the Michigan Insurance Bureau. He holds a master’s degree in eBusiness and strategic
management from the University of Iowa and a bachelor’s degree in computer engineering from the
University of Michigan. If you saw this man’s calendar you’d be very surprised to learn that in between all
his trade rag interviews and speaking engagement prep he still finds time to feed his Twitter addiction and
play the Big House with the University of Michigan Alumni marching band.
BEN DILLON, MBA VICE PRESIDENT & EHEALTH EVANGELIST
CONNECT WITH BEN!@
47
ABOUT GEONETRICAt Geonetric, we love eHealth statistics. That’s because they help healthcare marketers make informed
decisions about how to use digital marketing to connect with health consumers.
Geonetric is known for our content management system, VitalSite. From a robust provider directory
to one of the best calendars on the market, VitalSite offers dozens of healthcare specific features and
functionality. It also offers Smart Panels, technology that helps automatically cross promote doctors,
locations and services throughout a website.
We’re also know for our marketing services, which includes content creation, search engine optimization
and responsive marketing campaigns. Our team has the healthcare knowledge and the marketing savvy to
help hospitals get noticed.
Find out what more than 500 hospitals, physician groups and clinics around the country already know.
Geonetric turns prospects into patients and delivers measurable results.
CONNECT WITH US!www.geonetric.com
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