digital marketing intro course -- day 2 -- summer sampler series
TRANSCRIPT
How To Make New Friends:
• Turn to the person behind you
• Introduce yourself
• Who are you?
• What brings you here?
• What do you know about digital marketing?
Agenda
• Google Analytics:
• What To Measure And How To Do It
• Content Marketing:
• How To Create Content That Converts
• Course Details & Questions
Google Analytics
• Universal Tracking Code
• Event Tracking Code
• Social Interaction Tracking Code
• Campaign Tracking Code
Key Performance Indicators
• What can we measure to determine if the goal is being achieved?
• Conversion Rate
• Branded Traffic
• Number of Actions (purchases, downloads, etc.)
Segments• What reports are we going to look at when we
analyze the data?
• Geography
• New vs. Returning Users
• New vs. Returning Customers
• Traffic Sources
A/B Testing
• Test two versions of the same thing to see which one works
• Version A
• Version B
• ALWAYS BE TESTING
What Can We Test?• Blog Posts
• Videos
• Images
• Facebook Posts
• Tweets
• Email Subject Lines
• Email Content
• Best Days To Post
• Best Time To Post
• Marketing Campaigns
• Calls To Action
• Almost Everything
Campaign Tracking Code
• http://redacademy.com/?utm_source=Facebook&utm_medium=boost&utm_term=hootsuite&utm_content=sunset%20&utm_campaign=Summer%20Sampler
Test Out Content• Campaign Tracking Code: https://support.google.com/
analytics/answer/1033867
• Source
• Medium
• Term
• Content
• Name
Activity: Create A Campaign Code• https://support.google.com/analytics/answer/1033867
• Source
• Medium
• Term
• Content
• Name
Digital Marketing @ RED
• Google Analytics
• Social Media Analytics
• SEO & Digital Advertising
• Content Creation & Community Management