digital marketing-mc master-university
DESCRIPTION
The importance of websites within digital marketing planning.TRANSCRIPT
Website Planning and Development
A Critical Element of the Digital Marketing Plan
Work Experience
Account Director Imagination Plus
Director of Digital StrategyJAN Kelley Marketing
Web ManagerAIC
Creative Services ManagerSheridan College
Technical Services ManagerWebFeat Multimedia
Education
Business Technology ManagementHonours B. Comm.Ryerson University
Internet ManagementHonours Post-Graduate CertificateHumber College
IllustrationHonours DiplomaSheridan College
Marketing, Business AdministrationHonours DiplomaSheridan College
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Decision Factors
Interconnectedness
Multiscreen Experience
Geo-location
Transactions & Logistics
Support & Service
Plan Elements
Website Goals & Objectives
Conversion Strategies
Out-bounding Strategies
In-bound Strategies
Brand & Identity
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Of people, and of systems
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A visualization of Bluefin Labs data
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Additional Revenue Channel
Enhance Reach
Build Awareness
Customer Service and Support
Compete (me too)
Knowledge Forum
Advertise
Queuing
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Source - http://www.ritholtz.com
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Source - http://www.slicktext.com
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Source - inboundmarketing.com
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Source - http://justcreative.com
Your Website is an Important Part of Your Digital Ecosystem
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Richard Clifford