digital marketing new course content

7/24/2019 Digital Marketing New Course Content

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Get n Touch9999491895

Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi 110092

Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001

Digital Marketing - Introduction & Overview

Session - 1

Module - 1 Website Creation

How To Book A Domain,

Deciding On Hosting, How To Install A CMS ( Word press )

How To Decide Ona Perfect Theme For Your Website.

How To Upload The Word Press Theme.

Ways To Import Demo Content For Your Word press Website.

Module - 2 PPC Advertising And Google Adwords

Brief On Search Ads,

Display Ads,

Rich Media Ads,

Shopping Ads

And Mobile Ads

Module - 3 Google Analytics

What Is Google Analytics.

How Is It Implemented On A Word press Based Website.

How To Check Whether Google Analytics Is Working Fine Or Not ?

Module - 4 E-Mail Marketing

Introduction To Email Marketing

Difference Between Spam And Subscription Based Email Marketing.

Industry Renowned Tools.

Email Marketing Campaign Performance Measurement Fundamentals


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Module - 5 Online Display Ad/Search Ad

Defining Display Advertising

Targeting Methods

Display Ad Optimization

Module - 6 E-Commerce Marketing

What Is Ecommerce Ways To Promote An Ecommerce Portal.

Module - 7 Adsense And Blogging

What Is Adsense.

Brief On Policies Of Adsense.

Requirements For Getting Adsense Approved As A Publisher.

What Are Different Types Of Blogs

How To Earn Money As A Blogger From Adsense

Module - 8 Affiliate Marketing

Introduction To Affiliate Marketing.

Popular Affiliate Networks Different Ways To Do Affiliate Marketing

How To Get Approved As An Affiliate.

Module - 9 Video Advertising With Google

Why Video Advertising Is Gaining Attraction.

Ways To Promote A Business With The Help Of Videos.

Kind Of Videos To Be Created For Promotion Of Business On The Internet.

Session - 2

Module - 10 Seo (Search Engine Optimization)

Search Engine Ecosystem What Is Search

What Are Search Engines

Evolution Of Search Engines

What Are Serps

Categorization Of Serps

Module - 11 Seo Audit

Important Seo Commands To Carry Out Seo Audit

Robots.Txt

Domain Tools

Sitemap.Xml

Canonicalization

Module - 12 On Page Optimization

Keyword Research

Tags - Title Tag, Meta Tag, Alt Tag

Header Tags ( H1 To H6 )

Broken Links

Anchor Text

Internal Linking

Keyword Density, Proximity, Prominence.

Content Creation For Seo


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Module - 13 Google Webmaster and SEO Tools

WEb CEO

SEO Profiler

Checking Dupicate Content

Filing a DMCA complaint

Screaming Frog

Checking Mirror Websites

Module - 14 Off Page Optimization

Links from Social Bokmarking

Guest Blogging

Article Optimization

Back link creation from Blogs and social media websites.

Video Submission

Image Submission

Module - 15 Online Reputation Management

What is ORM ? Listening Tools

Tactics to fight against negative reviews.

Precautions to take before hand for handling negative reviews .

Module - 16 Google Algorithm Update

Google Top of the page

Google Pirate

Google Penguin

Google Panda

Session - 3

Module - 17 SMO (Social Media Optimization)

Introduction

What is Social Media

How Social Media Marketing is different from other forms of digital marketing

Module - 18 Facebook Non Paid Marketing

Facebook fan page vs group cs personal profile

Facebook Edge algoritham

Effective ways to set up facebook business page

Optimization of Facebook Page

Creation of Facebook vanity URL

Module - 19 Facebook Paid Advertising

Types of Facebook Ads

Creation of facebook ads with different objectives.

Conversion tracking set up with facebook pixel.

Ad Copy Creation and targetting

Different types of bidding options.


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Module - 20 Twitter Marketing

Proven techniques to set up twitter account for a brand.

Different tools for twitter marketing.

Usage of Retweets, Hashtags and Direct Messages.

Effective Content making strategy for twitter to accumulate targeted followers.

Advertising on Twitter.

Module - 21 Linkedin Marketing

Understanding Linkedin .

Difference between company profile and individual profile.

Marketing through Linkedin groups.

Paid Advertising on Linkedin

Ad Copy creation, Bidding Options and Targeting with Paid Linkedin Ads.

Apps to configure with Linkedin Profile.

Module - 22 Google+ Marketing

Uderstanding Google Plus and Google Business

How to register Local business on Google Maps listing. Different Kind of content to be created and shared on google plus.

Techniques to optimize Google Plus page for a brand.

Creation of Custom URL of Google Plus Page.

Module - 23 Youtube/Video Marketing

Understanding Video Advertsing.

Creating Video Campaigns.

Creation Video Ad groups, AdCopies and Bid strategy.

Creating Youtube Channel.

Types of Videos to create, upload and promote on youtube channels.

Creation of custom URL on Youtube.

Session - 4

Mobile Marketing -

Module - 24 Why Mobile Marketing is Critical for Success

Power of Mobile

The Mobile Toolkit and current unplanned usage of Mobile.

Consumers Mobile Lifestyle.

Ecosystem Overview: Mobile Web

Ecosystem Overview: Mobile Apps

Understanding Micro-Moments & Mobile-led Customer Journeys

Mobile Payments Mobile CRM

Module - 25 Usability & Building Your Mobile Presence

What is the User Interface?

What is the User Experience?

Why is it critical to create an ideal User?

Mobile Website UI: Best Practices

Understanding and applying Responsive Design to your content Choosing between Mobile Specific UI versus

Responsive Design.

Mobile Search Optimization Native versus Hybrid versus Mobile Web

Mobile Apps: UI / UX Frameworks

Integrating your Mobile Strategy into your marketing strategy (online / offline)


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Module - 26 Leveraging key Mobile Ad Formats

Introduction to Mobile Ads on Google Adwords

Types of Mobile Ads:

Location Ads

Mobile Ad units - Banner / Interstitial

Rich Media Ads o Native Ads

Search Ads

Video Ads

Ad Extensions for Mobile Apps

Linking Google Play & Adwords

Interstitial Mobile App Campaign

Language targeting in Mobile App Installs Campaign

Module - 27 Mobile Advertisements (Part 1)

Driving Mobile App downloads

Mobile Engagement Campaigns

Google Display Network for Mobile Apps

Managing Placement Ads for Mobile Campaign

Bidding Strategy for Mobile App installs

Set-up Google Analytics for Mobile App

Setting conversion tracking

Tracking Mobile App conversions

Mobile Advertisements (Part II & III)

Remarketing for App Engagement

Landing page for Mobile App Install Campaign

Optimizing Mobile App Campaigns

Advanced options for campaign on mobile

Landing Pages for Mobile App Targeted Ads

Best practice checklist for mobile success

Mobile Media Mix

Understanding multiple mobile ad platforms

Introduction to platforms like Admob, inmobi etc

Please find the Course and Fee Details. Classes & Course can be Designed/Customize as Per Request

Fee INR 44999 + Service Tax-

Regards,

SLA Consultants India

9999491895 | 9873140018 | 011-47519207

[email protected]

digital marketing new course content

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