digital marketing overview
TRANSCRIPT
Marketing Channels - Overview
What is Digital Marketing?
Need for Digital Marketing
Evolution of Digital Marketing
Components of Digital Marketing
Benefits of Digital Marketing
Digital Marketing – A Career Opportunity
Agenda
Marketing Channels – An Overview
Marketing Channels
Digital
Mobile
Social
Traditional
What is Digital Marketing?In simplest terms, digital marketing is traditional marketing done online. It is the art of: Identifying people in need of your product/service Attracting them and bringing them to your website Convincing them that you/your company can fulfill their needs Converting them and making them happy
Digital is the new trend today, changing the way we communicate, research and do business
Users spend more time online, performing their day to day activities on mobiles
To tap into this potential, we need to understand how each digital channel works
Need for Digital Marketing
Evolution of Digital Marketing
<1990 1990s 1999 2000s 2008
TV Radio Print Display
TV Radio Print Display Website Search Online Display
TV Radio Print Display Website Search Online Display Paid Search Microsites Webinars
TV Radio Print Display Website Search Online Display Paid Search Microsites Webinars Blogs
TV Radio Print Display Website Search Online Display Paid Search Microsites Webinars Blogs Social Media Mobile
Marketing
Source: http://gettinderbox.com/
Components of Digital Marketing
Digital Marketing consists of the following key components:
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Social Media Marketing (SMM)
Display Advertising
Online Reputation Management (ORM)
Content Marketing
Greater Access to Target AudienceWith the Internet giving more information than ever, finding the right target audience for your products and services has become easier. This in turn helps to get better and optimum ROI. The products or services can be promoted among those who need it as well as can afford it.
Real Time Results Unlike traditional marketing, you can check the performance of
your campaigns with the touch of a button and there is no need to wait for weeks
By keeping a track on your website, you can see the numbers of visitors on your site, their demographics, peak business hours and much more in minutes!
Digital is Cost Effective In traditional marketing, small businesses cannot afford
television or print media Conversely, in digital marketing, everyone can reap the same
results irrespective of the size of the business This is the major advantage of digital over traditional marketing
Greater Engagement
Companies can have their users to read about the products/ services, interact with the website, buy products, etc. which is not possible with traditional marketing
Digital Marketing Courses by NIIT
We at NIIT recognize that the dynamic changes in the business environment need to be met by an equally dynamic curriculum. We offer the following digital marketing courses:
Advanced Online Advertising Program by Google Certification Courses in Digital Marketing Ecommerce Learning Program
AND MANY MORE!! Know more about our digital marketing courses
For more information about our digital marketing courses
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