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Digital Marketing Overview
Recruiting
Digital Marketing Overview 2
Our data services provide targeting insights and measure the results of your campaign.
Our digital marketing services are powered by our data so you reach the right drivers at the right time.
Our industry-leading media and events give you insider knowledge and branding power.
Digital Marketing Overview 3
Audience Built by Data
How do we build our audiences?... with DATA
Owner-Operators
Behavioral Data
Applicant Data
EquipmentData
Digital Marketing Overview 4
1.6MCompany
Drivers
65.7kTeams
17.6kDealer
Contacts
2.1MTotal Audience
Truck Driver Recruiting Audience
298KOwner-
Operators
27KStudents
54KTeams
13KFlatbed
21KReefer
20KTanker
21KLease
Purchase
*Audience data powered by RigDig® Business Intelligence , and Driver Applicant Database
Digital Marketing Overview
TruckDriver
State of Georgia
License Class
OTR Experience
General Truck Driver Target
VS
2-3years
Your Specific Driver Target
Digital Marketing Overview 6
Customize Your Audience By:
Driver Type
OTR Experience
Driving Record
Location
Type of Haul Online Behavior
More
Audience Built by Data
LicenseClass
2-3years
Digital Marketing Overview 7
WebsiteTraffic
PhoneCalls
Short FormSubmissions
Measurable OutcomesAlign To Your Desired Outcome:
Long FormApplications
Brand Awareness
Social Engagement
More
Multi-CarrierApplications
How Do You Connect With Your Audience?
Digital Marketing Overview 9
Digital Marketing CampaignRandall-Reilly utilizes digital capabilities in a digital
marketing campaign to get your ads in front of a custom audience. As the campaign runs, budget is allocated to the best performing channels if more than one channel is used.
Targeted Display
FacebookAdvertising
YouTubeVideo Marketing
NetworkLeads
Search EngineMarketing
Digital Marketing Overview 10
Targeted DisplayGoogle's, Yahoo's, and Bing's display networks give you an opportunity
to target a specific audience or geographic location.
Geo-TargetingKeep your ads reaching the right locations by targeting regions, states, zip codes, truck stops, or even routes.
Tagged AudienceYou can reach users interacting with our highly-respected and credible brands through different display networks.
Keyword TargetingUse keywords to target contextual websites and users performing relevant searches.
Digital Marketing Overview 11
Facebook AdvertisingOur exclusive audience data amassed from our proprietary platforms,
EDA and RigDig, can be matched and executed through paid advertising campaigns on Facebook.
Benefits of Facebook Advertising:
1 2 3 4
Build your social media
presence
Create additional touch points for
campaigns
Support conversion-based
campaigns
Promote your
content
Digital Marketing Overview 12
YouTube Video MarketingVideo is the most compelling content you have your disposal. Using
our tagged audience, you can utilize YouTube’s advertising options to ensure your videos are found by the right people.
Benefits of YouTube Marketing:
1 2 3
Build conversion-based campaigns
Create lasting impressions with drivers
Increase organic search around your brand
Digital Marketing Overview 13
Network LeadsEvery month, more than 7,000 applications are generated by our
network of recruiting websites. You can filter these applications by your hiring criteria and find drivers to fill your empty trucks.
Benefits of Network Leads:
1 2 3 4
Access to every lead our 100
recruiting websites generate
All leads are within hiring criteria
Receive more quality leads
Only pay for the leads you need
Digital Marketing Overview 14
Network Leads
7,000+Applications per month
2-3years
Driver Type Location OTR Experience License Class
Type of Haul Driving Record Online Behaviors More
Filter by
Digital Marketing Overview 15
Search Engine MarketingSearch engines are the number one tools for drivers in search for jobs.
By targeting the correct keywords, you can connect to these drivers. Randall-Reilly provides industry insight and SEM expertise and will
filter your search campaigns by our tagged audience.
Benefits of SEM:
1 2 3 4
Drive conversion-
based campaigns
Connect to drivers in the
research phase
Produce phone calls and short
forms from interested drivers
Capture traffic around
your brand
How does it all work together?
Digital Marketing Overview 17
Search Engine Marketing
Contact a recruiter
FormConversions
Facebook Lead Ads
TruckDriver
Texas
18
Display Ads
Get QuoteYour display ad featuring your product
FormConversions
Your Landing Page
Truck Driver
Texas
19
TexasTruck Driver OTR Experience License Class
Sample Form Conversion Campaign
The Power of Data in Digital Marketing | 2018 20
2-3years
Your Audience Built by Data
Google SearchFacebookYouTube
Form Conversions
Who is your target driver?
5/24/19