Digital Marketing Portfolio

Projects• Children’s Activities Week • Hedrin Content Strategy • WOW World Group Strategy • GO! Organic Festival • Fisherman’s Friend Digital

Campaigns • Honey Monster Experiential • millioneyez Influencer Campaign • Mumpreneurs Networking Club &

StartUp Britain Bus Tour • What’s On 4 Award Coverage • Mum and Working Academy • Vamousse Blogger Campaign

Children’s Activities Week 2019• Devised a full social media strategy for second year

of this charity event in May 2019. • Reached 21m people across social media through:

• Clear brand communication from the start • A phased communication campaign for each

step of the event from sign up to the final celebrity showcase

• Creation of compelling assets for participants to use

• Building a community around the event, engaging participants through webinars and Facebook Group

Hedrin Content Plan• Using insights from social listening exercise

created a robust and creative content strategy to appeal to mum avatars identified as key influencers.

• New content approach for the brand will drive website purpose and strategy.

• Rewrote FAQs and myth busting content for social media and website to be more parent-friendly.

WOW World Group Strategy

• Rolled out a digital marketing strategy across 7 brands, 1000 franchisees.

• Moved the company to a social media campaign calendar, rather than feed filling content.

• Increased Mini Professors engagement by 100%. • Implemented a company wide social media

strategy - 2 month lead-time from creation to sign-off by all 7 brand owners and directors.

• Instagram relaunch has doubled following in first 3 months.

GO! Organic Festival

• Gained 1m+ reach on Facebook driving 10k+ ticket sales with average daily organic reach of 1k over a four month launch campaign.

• Created 1.8k Instagram community with £500 spend, and an average of 300 Story views over the festival weekend.

• Leveraged an £800 budget for influencer collaboration across blogs, competitions and Twitter chats reaching 300k+ audience.

• Flash sale weekend promotion generated 93k reach off a £500 ad budget and boosted posts.

• Total campaign achieve less than 1p cost per view.

GO! Organic Festival Social Brand

• Created #tastingtuesday campaign to showcase festival exhibitors and sponsor brands. Tasting, recipes and testing with HQ team on Instagram Stories.

• Promoted #beautyweek led by Janey Lee Grace Instagram Takeover, highlighting organic beauty brands throughout the week to engage millennial women.

• Set the brand tone on social; fun, feel-good festival with a conscience.

• Guest-hosted Twitter chats with Organic UK and Ethical Hour.

GO! Organic Festival Blog Editorial

• Increased consumer engagement with our partner brands by curating guest content and creating recipe blogs from their products

• Page 1 of Google for ‘organic festival’ • 70% of blog traffic driven from

integrated campaigns on social media • 90% of tickets sold through a visit to

the website • See @goorganicfestival Instagram

(which I fully managed) for more foodie content

art republic influencer ‘Create the Campaign’

• Project to create influencer campaigns for Art Republic online and at the Brighton gallery

• Hired 5 influencers to brainstorm the brand and objectives

• Doubled up as a client/ influencer event at the gallery for maximum exposure

• Generated 300k+ views on social and blogs (1p per view)

• Created 3 x campaign ideas for the brand which they are implementing with their digital marketing team

• Group included popular bloggers @ladyland @modernmummy as well as niche, highly engaged bloggers in the art/ home/ hyperlocal Brighton category.

millioneyez influencer campaign

• Achieved 3m reach with less than 1p cost per view over 6 week campaign period.

• Engaged over 70 UK bloggers to sign up to the platform and open galleries of their own photography (pictured below).

• 25 participating bloggers UK leaders in their niche.

• 100% of content published on time and to the brief.

• Created a branded hashtag and social media narrative for online discussions with their target market.

Fisherman’s Friend

• My Superfan blog series, created to reward loyal brand advocates, reached over 100k readers

• The brand continues to use my original visual content for social media

Honey Monster UK Tour - Blogger Campaign

• Secured a top UK family blogger at each of the 15 events to meet the Honey Monster, with a review and social media coverage reaching over 200k readers.

• Blogger coverage pictures still rank page 1 on Google.

Vamousse

• Social media launch grew page to 1200 within 3 months, 2000 over campaign period with 25% organic reach (within benchmark for a branded page).

• Influencer campaign reached 200k+ readers with 20 parent blogger reviews and competitions.

• 2014 influencer review still ranked Page 2 on Google

mumandworking.co.uk Academy and Awards

• Ran a Twitter hour to promote the event which reached 1m views and 500k accounts.

• #shareyourshoes picture competition at the event achieved 20k reach.

• Invited to speak at the learning academy for 50 female entrepreneurs on social media strategy.

Mumpreneurs Networking Club

• At MNC’s annual networking summit: MNC Live, gave a talk to 45 female entrepreneurs about using Twitter for their business and social media content.

• The event included a trip up the i360 and a Twitter chat session led by me which got trending during our flight.

• Created #MNCHour weekly chat which now regularly reaches 100k+ accounts each week.

• Led the digital marketing for the MNC and StartUp Britain bus tour.

• One viral video alone received 33k views, 400 shares (organic - no paid spend)

What’s On 4 Awards

• Created #JuniorAwardsChat Twitter pre-wards online mixer reaching engaging over 100 participants and now reaching 700k views, 370k accounts.

• Grew reach of awards coverage on Instagram by 50% year on year.