digital marketing pros and cons
TRANSCRIPT
DIGITAL MARKETING
PROS AND CONS- WHITEROBO -
Introduction Digital Marketing in a new light.
There are three types of digital marketing and they
are commonly called as converged media
- Owned digital marketing
- Earned digital marketing
- Paid digital marketing
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Digital Marketing has less potential convertibility according to many digital marketers, is it the
reality?
Lets analyze digital marketing and will find out its advantages and disadvantages.
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1 - Advantages Of Digital Marketing
If you’re one of those who believe that digital
marketing doesn’t work, look at the following
advantages
- Highly targeted ads
- Tracking ROI would be easier
- Top placement
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1.1 - Highly Targeted Ads
- Digital marketing only shows relevant ads to people.
- Unlike traditional advertising, it doesn’t throw
generalized ads on public. image
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1.2 - Tracking ROI Would Be Easier
-You can keep track of how much you are spending as
you will only pay for the ads that are clicked.
-You will also be able to find out how much return on
investment (ROI) you have got.
- Return of investment can be calculated as follows
ROI = Total Return/Investment*100
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1.3 - Top Placement
- In digital marketing, you would be able to appear
ahead of your competition.
- You would reach your relevant audience better when
you pay more.
- Your success rate depends on the placement of ads.
- If your ads are on the top, then your conversion rate
will increase as consumers click more on the top.
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2. Disadvantages Of Digital Marketing
There are some demerits also. Lets look at the
following disadvantages
- Digital marketing is expensive
- Avoidance of general audience
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2.1 - Digital Marketing Is Expensive
- You need to pay more to place your ad on top of the
page.
- Thus only giant companies can invest on digital
marketing.
- Small businesses look for ways to integrate owned,
earned and paid digital marketing
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2.2 - Avoidance Of General Audience
- General audience ignores paid ads
- Many people tune off ads as they don’t like it
appearing when they search for stuffs.
- Its not a good news for people who rely solely on
paid ads.
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So what would be the solution?Should we go for paid media?
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Conclusion (our idea) :-
“… The best solution depends on the type of firm you are and the budget you have. If you’re a big company with hefty budget, you can rely on digital marketing. if you’re a small business trying to spread the word, it’s better to go for converged digital marketing strategy …”
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Digital Marketing works only when you associate with a marketing firm who can walk the talk for you
Contact Us
Website : WHITEROBO.COM
+91 9176555755
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