Name

Carrier Objective : Actively seeking an opportunity to be integrated

into the Corporate Digital Marketing team where

I will be able to learn and share my experience for the

advancement of the company’s online program.

Qualification : graduation in B.Tech

Experience : FRESHER

Celkon mobiles is purely Indian company and made inAndhra Pradesh, India.

it was started in 2010, with in 2 years of time it gotbecome National product now.

The wide range of products available at Celkon ensuresthat there is a phone for every pocket. Every Celkonproduct undergoes stringent quality tests at every stageof production.

Their main focus is to excel and provide the user withbest designs paired with unmatched technology.

Site url:-https://www.celkonmobiles.com.

It is one the members of Androids project.It introduced a number of mobile like Smartphone's, Duos, Androids…etc.There main concept is to make there products and company as one of the top in the India

AGE: 20 to 50

GENGER: Every One

LOCATION: We Have To Target Every Corner Of India, but Most Preference Given To Major Cities. So That We Can Achieve Our Target Business Levels.

EMAIL:15%

ON PAGE OPTIMIZATION Filename Optimization Title Optimization Meta Description Meta Robots Header Tags Content Optimization Image Optimization Social Share Buttons Breadcrumbs Footer Optimization

OFF PAGE OPTIMIZATION Directory Submission Classified Submission Photo Submission Video Submission Document Submission Include Blog SMO Implementation Press Release Social Bookmarking

NOTE: Off Page Optimization analysis cannot be done here. So in this Digital Marketing Strategy only On Page Optimization Analysis is performed.

KEYWORD ANALYSIS1ST 2ND 3RD

best mobiles in India best mobiles for gaming Best mobile phone

best mobiles under reasonable Best mobiles for college students Best mobile

best mobiles under 15000 Best mobiles of camera Best mobile deals

best mobiles in range of 2014Best mobiles of Celkon Mobile phone plans

best mobiles at present Best mobiles of 2014 in India the best mobile phone

best mobiles available in IndiaBest mobiles at low price Best deals on mobiles

low cost mobiles online shopping Best mobiles at lowest price which is the best mobile phone

low cost water proof mobiles android mobiles at low price Cheap and best mobiles

low cost mobile at all features 3g mobiles at low cost Best value mobile phones

low cost android phones in India Best smart phones at low cost Best selling mobiles

cheap cost touch mobile phones Top mobiles in India best mobile phone on the market

Cheap mobiles Top android mobile at low cost Latest best mobiles

best mobiles 10000 range Low cost mobile online shopping Mobiles for all age persons

best mobiles in 2010 Low cost mobile of all features Best mobiles to buy

PRIORITY PRIORITY PRIORITY

KEYWORD S.NO WEBSITE P.R NO. OF INDEXEDPAGES

AGE Alex rank QUALITY

BEST MOBILES IN INDIA 1. www.samsung.com 5 3,890,000 2003 314 Good

2. www.flipkart.com 6 1,690,000 2007 78 Good

3. www.olx.com 5 7,660,000 2010 Good

…28 www.Celkon.com 3 877 2010 75373 Below Average

Low cost android mobiles

1. www.pricebaba.com 3 1,5400 2009 13697 Good

2 www.knowyourmobile.com

6 1,47,000 n/a 12984 Average

3 www.pricedheko.com 4 1,260,000 2010 9077 Average

..19 www.Celkon.com 3 877 2010 75373 Below Average

CHEAP COST MOBILES

1. www.pricebaba.com 3 15,400 2009 Good

2. www.snapdeal.com 5 6,220,000 2003 164 Good

3. www.pricedheko.com 4 1,260,000 2010 9077 Average

..11 www.Celkon.com 3 877 2010 75373 Below Average

Best mobile to buy

1. www.expertreviews.com

n/a 20,000 n/a 10731 Good

2. www.91mobiles.co 3 2,090,000 n/a 3973 Average

365

13697

PAGE RANK 3

INDEXED PAGES 877

AGE 2010

ALEXA RANK 75373

- (Not Optimized)Celkon mobiles in India. The title is less than 25 character so, Title tag optimization is

needed(not more than 70 Characters).: No meta description(zero characters).(should be 154 characters).

No navigation is from one page to another. Breadcrumbs optimization is required.

No content is present, so it should be above 500 word in which keywords must be important, higher the content higher the seo.

There is no anchor linking in this site. Anchor linking optimization is must

.Here h1 tag is missed so, it needs heading optimizationIn these page only 10 images are there, but 9 ALT are empty. Image

Optimization is required.

H1=0 H2=4 H3=111 H4=0 H5=0 H6=0

This analysis has been done only for the Home Page of www.celkon.com, SEO Strategy is also recommended only for the home page.

best mobiles in India

mobiles under low price

best mobiles below 15000

Mobile phones in 2014

Low cost mobiles

mobiles at present cost

mobiles available in India

low cost mobiles online shopping

good features mobiles

Android mobiles

low cost water proof mobiles in India

low cost android phones in India,

cheap cost touch mobile phones,

cheap mobiles, smart phones

Mobile best deals

best selling mobiles

best mobile phone on the market

latest best mobile

best mobile for all

best mobile phone to buy

best 10 mobiles

best mobile offer

best mobile games

world best mobile

best mobile phone

new mobile

latest mobile

for internet

FOR ALL THESE KEYWORDS THE SITE IS AT

50 TO 75.

FOR THESE KEY WORDS THE SITE IS ABOVE 100.

Top And Best Deals On New Android

Mobiles In The Market! Celkon.

The latest 3G smart phones with the best network of all features are selling in the market at cheap and lowest prices ranging below 10k buy online shopping.

URL

Heading Tags: Targeted Keywords should be written in One H1 tag and 2 or more

H2 and H3 Tags.

Breadcrumbs: The navigation from one page to another should be mentioned.

Content: It should be written by using the keywords and it must above the

500 words. Higher the content, higher the seo.

Anchor Tags: Proper Anchor Tags should be included in the content.

Image Optimization: For Image Optimization, Targeted keywords should be

included in alt attributes in <image> tag.<img src=“path”alt=“keyword1,keyword2,keyword3”/>

ACCOUNT SET UP

CAMPAIGN(10,000)

ADD GROUP(40,000)

KEYWORDS(10,000)ADDS(300)

ACCOUNT SETUP FOR CELKON MOBILES

Account

Campaign(Celkon .com)

Add group(all types of mobiles)

best mobiles in Indiabest mobiles under reasonable pricebest mobiles under 15000 best mobiles at presentbest mobiles available in Indialow cost mobiles online shoppingLow cost mobiles at good featureslow cost android phones in India,cheap cost touch mobile

Adds keywords

SEM THROUGH DISPLAY ADD

Ad preview

DISPLAY ADD CAMPAIGN

30%

20%

20%

30%

FACEBOOK OPTIMIZATION

Likes 247098

People Talking About 4.2k

Here all post r related to business. this site is not following 80/20 rule.Posting Regularly.

Name of the brand

No: of likes People talking about

%engage rate

Custom apps

Quality

Karbon 818704 12.2k 1.49 Vh1 pick & play, story of 8,karbon twitter lab

Average

Nokia 13812043 83.9 0.67 Honestly it’s a stand out, world explorer, red bull photo contest

Worst

Micromax 3262119 125.2k 3.83 Twitter, instagram, Micromax deshki dictionary

Good

lava 785854 4.8k 0.61 Lava emoticon contest, Kajh

Below Average

Samsung 40348492 78.8k 0.19 Galaxy note4,worldmide,youtube

Worst

Motorola 8267668 194.3k 0.48 nill Below Average

Asus 1747685 20.9k 1.193 Support and trouble shooting, Fonepad is calling,

Average

Don’t repeat same posts.

Follow 80/20 Rule. That is, post 80% of general posts and 20% of business post to increase the public engagement.

Run interesting contests,puzzles,quiz etc in order to attract the customers and increase the percentage of engagement.

Attract the customers with eye-catchy images.

Effective Cover Photo should be uploaded, it should be professional

TWEETS 5495

FOLLOWING 254

FOLLOWERS 3614

COMPITITOR TWEETS FOLLOWING FOLLOWERS ACTIVITIES

Karbon 1717 47 3961 Tweets regularly

Nokia 37.9k 185k 1.73m Tweets regularly

Micromax 14.7k 29 15.76k Tweets regularly and Running Contest

lava 3241 440 11k Tweets regularly

Samsung 14.4k 1343 253k Tweets regularly

Motorola 21.7k 17.3k 403 Tweets regularly

Asus 3123 375 173k No Tweets

regularly

Email Marketing allows an organization to send Personalized Mails to their Customers.

Daily/Weekly Newsletters can be sent.

Individual replies can be given to customers’ requests.

Email Marketing is done through Mail Chimp.

Personalized mails will be sent.

It will automatically sends an mail, after buying any products or things.

I would have done proper SEO and aim to get top in SERP for almost every keyword.

Conducting profitable Adwords Campaigns and Minimize the PPC budget.

Coming to Social Media, I would mostly concentrate on Facebook, Twitter, Google+ and Pinterest.

In Social Media, building audience would be my aim and interact with them.

I would run campaigns in Facebook and Twitter, in order to attract the users.

Whatever I have mentioned in my presentation, I would implement them and increase the branding and gain targeted audience for Celkon mobiles.

I would conduct weekly analysis and prepare reports and change my strategy accordingly.

I would do Email Marketing for dedicated customers and report to their actions, this would build loyal relationship with customers.