digital marketing skills that your team may not have
TRANSCRIPT
![Page 1: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/1.jpg)
Ayman AlbarbaryHead of Digital Strategy – DM3
DM3 Institute
The Digital Skills Required for a 2015/2016 Marketing Team
![Page 2: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/2.jpg)
“The Fox & The Grapes”
![Page 3: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/3.jpg)
“Hate Situation”
IT Geek
Marketer
![Page 4: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/4.jpg)
“A Global Dilemma”
90%Don’t Have Digital Skills
10%Have Digital Skills
Source:
![Page 5: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/5.jpg)
“We Looked More Closely Into This”
![Page 6: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/6.jpg)
“The Problem Doesn’t Stop at Skills Level”
Digital Thinking
![Page 7: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/7.jpg)
“As The Song Goes…”
There might be 50 ways to leave your lover, but there are only
3 SKILLS to skyrocket your business in the digital sphere…
![Page 8: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/8.jpg)
1st SKILL – Digital Analyst
![Page 9: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/9.jpg)
“1st SKILL – Digital Analyst”
1. Explains the data2. Makes recommendations 3. Predicts business impact
![Page 10: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/10.jpg)
“1st SKILL – Digital Analyst”
Why?Because we suck at data…
![Page 11: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/11.jpg)
“1st SKILL – Digital Analyst”
I have two kids, at least one of them is a girl. What are the chances that my other kid is a boy?
BG GB GG
66%
![Page 12: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/12.jpg)
“1st SKILL – Digital Analyst”
Website restructure for a big company
Stage Time On Website Avg. Pages Per Visit Bounce Rate
Before 2 Minutes 2 Pages/Visit 68%
After 6 Minutes 4 Pages/Visit 40%
![Page 13: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/13.jpg)
“1st SKILL – Digital Analyst”
![Page 14: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/14.jpg)
2nd SKILL – Digital Content
![Page 15: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/15.jpg)
“2nd SKILL – Digital Content Marketer”
1. Understands customer needs2. Delivers strategic creation of content3. Paves the way for a sale
![Page 16: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/16.jpg)
“2nd SKILL – Digital Content Marketer”
Why?Because our customers’ needs are outside
their awareness…
![Page 17: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/17.jpg)
“2nd SKILL – Digital Content Marketer”
Professional Writer Digital Content Marketer
![Page 18: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/18.jpg)
“2nd SKILL – Digital Content Marketer”
We want to promote a Greek Yogurt business;
‘Hey, new mom. Eat Greek yogurt, it’s good for you and
the baby!’
1
Did you know that a child can try a food 10-15 times
before it stops being ‘new’?
2
![Page 19: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/19.jpg)
“2nd SKILL – Digital Content Marketer”
Shall I fire my writers?
Trust, but train and verify.
![Page 20: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/20.jpg)
3rd SKILL – Digital Strategy
![Page 21: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/21.jpg)
“3rd SKILL – Digital Strategist”
1. Connecting the dots2. Designs the brand digital voice3. Solve complex business problems
![Page 22: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/22.jpg)
“3rd SKILL – Digital Strategist”
Why?Because brand positioning on digital is not
easy…You need a leader.
![Page 23: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/23.jpg)
“3rd SKILL – Digital Strategist”A massage brand decides to run a promotion for 1 year. Asking you as a strategist, which one you choose? Why?
75% discount on all massage and Spa services
1
Get 30 minutes Balinese massage every-time you buy
90 minutes package
2
![Page 24: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/24.jpg)
“3rd SKILL – Digital Strategist”
Strategist VS Agency
Strategist to manage and the agency to follow
![Page 25: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/25.jpg)
“How big players reacted”
![Page 26: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/26.jpg)
“Action Items”
1. Do we have the person with the right skills to analyze our digital data and recommend the right decisions?
2. Do we have the right resource to nurture our digital platforms with customer-centric content?
3. Do we have the right person to lead our digital vehicle?
![Page 27: Digital Marketing Skills That Your Team May Not Have](https://reader033.vdocument.in/reader033/viewer/2022051521/5878ed811a28abfa038b6fd3/html5/thumbnails/27.jpg)
“Action Items”
1. Do we have the person with the right skills to analyze our digital data and recommend the right decisions?
2. Do we have the right resource to nurture our digital platforms with customer-centric content?
3. Do we have the right person to lead our digital vehicle?
Questions?
Let’s connect
Ayman Albarbaryhttp://www.linkedin.com/in/aymanalbarbary@2mktg