digital marketing & social media | walton area chamber session 3
DESCRIPTION
Walton Area Chamber and SEOM Solutions present the Digital Marketing & Social Media session #3.TRANSCRIPT
ANNUAL MARKETING STRATEGY DEVELOPMENT | SESSION #3
PUTTING SOCIAL TO WORKPRESENTED BY: Walton Area Chamber of Commerce & SEOM Solutions
WHAT DO YOU OFFER | SESSION #1 RECAP
A/C CompanyWhat
Air Allergen Removal/Improvements
24/7 Service/Repair Serves all of Walton & Bay County
Preventive Maintenance New Units at Discounted Prices Licensed & Insured
Rental CompanyWhat
Largest rental inventory in Seaside
Exclusive ONSITE rental office Hosts variety of Annual events Group accommodations
Meetings & Weddings Property Management Housekeeping Maintenance
WHO & WHERE DO YOU OFFER IT | SESSION #1 RECAP
A/C CompanyWho
Primary & Secondary Home Owners
Allergy ridden homes Families with children Rental Companies General Maintenance Companies
Where Local Market
Walton County Bay County
Onsite Rental CompanyWho
Families with children Couples
Married or Engaged/Dating HHI: $95k+ annually
Where Drive Market
Reference GEO Report in Google Analytics for list of most popular areas
WHEN DO YOU OFFER IT | SESSION #2 RECAP
Q1 2015JAN: MaintenanceFEB: MaintenanceMAR: Allergies
Q2 2015APR: AllergiesMAY: AllergiesJUN: Service
Q3 2015JUL: ServiceAUG: Purchase/ReplaceSEP: Purchase/Replace
Q4 2015OCT: Purchase/ReplaceNOV: Maintenance DEC: Maintenance
A/C
C
om
pany
Refe
r to S
lide #
4
for W
HAT
MARKETING CALENDAR | SESSION #2 RECAP
JANUARY FEBRUARY MARCH
PROMOTION Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Local Promo
Valentine's Day
Spring Break
APRIL MAY JUNE
Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Easter
Cinco de Mayo
Entertainment
JULY AUGUST SEPTEMBER
Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4 Wk 1 Wk 2 Wk 3 Wk 4
Entertainment
Entertainment
SUPPORTING MEDIA TACTICS | SESSION #2 RECAP
Traditional Media Print
Direct Mail/$200 News Paper/$225 Magazine/$1,000 Handouts/$150
Radio AM/FM/$400 Satellite Radio/$12,000 Internet Radio/$8,000
Interactive Media Social
Social PPC/$50 Blog/free Media/$300
Video/Image
Display Media/$100
Search Engine PPC/$100
prices reflected above are an estimate and should be adjusted based on your individual needs
GOOGLE BUSINESS = GOOGLE MAPS | GOOGLE PLACES
Brick & mortar businesses can be found
Service-related company to be reviewed
GOOGLE+
If you manage or own a Google Maps/Places listing, there is a Google+ page representing your listing
CLAIM
ME
ORGANIC SEARCH & CONTENT STRUCTURE
General Focus
Detailed Focus
VERY Detailed Focus
EDUCATE CONSUMERS WITH CONTENT
Google’s Algorithm is always evolving to provide consumers with the most relevant searches results possible, as well as keep Search Marketers guessing.
Algorithm updates over the past 18 months have driven marketers and webmasters to develop content that provide consumers with value, rather than manipulate the algorithm.
The recent use of Social signals within Google’s algorithm also plays a role in the valuation of your site.
SOCIAL SHARING VS SOCIAL PROMOTION
It is critical to integrate both Sharing Widgets and Social Profile promotions on your website
Optimizing the Page’s content for sharing helps preserve the
brand
OG Tag anyone?
RELEVANCY WINS THE PAY-PER-CLICK GAME
Search Term is “30A Real Estate”
Include target phrase within the
TitleDescriptionLanding Page
REACH OUT
Mary HueyPrograms & Events Coordinator
Walton Area Chamber of Commerce
P: (850) 267-0683
Matthew TitusDigital Marketing Director
SEOM Solutions
P: (850) 830-6385