digital marketing strategy by yashmeet monga-mumbai city fc
TRANSCRIPT
![Page 1: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/1.jpg)
Mumbai City FC
![Page 2: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/2.jpg)
Introduction
•Professional football team based out of Mumbai•Owned by Ranbir Kapoor•Rosters are Sunil Chhetri, Nicolas Anelka, Diego Forlan•Home Ground is Mumbai Football Arena( Andheri )•Official Kit is Puma
![Page 3: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/3.jpg)
360 Marketing Strategy
![Page 4: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/4.jpg)
• 575,292 Likes•#BoleTohMCFC•Regular updates and news posts•Less number of videos and GIFs in their posts•Festival and Birthday Posts
![Page 5: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/5.jpg)
•98.6k Followers•Following 65•Content fully identical to facebook•No platform optimized content•Less engaging content
![Page 6: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/6.jpg)
•51.9k Followers•Following 35•1223 posts•Content almost entirely identical to Facebook and Twitter
![Page 7: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/7.jpg)
Website
•Good UI•Varied Content•Lack of “engaging” content like Games,Videos and GIFs•No merchandise on sale within the website
![Page 8: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/8.jpg)
YouTube
•1796 subscribers•Festival and “action” content•Needs more post patch analysis videos•Needs more “locker room info”
![Page 9: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/9.jpg)
Others
Endorsements for mitashioutdoor ads
![Page 10: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/10.jpg)
Competitor Research
International Competitor Domestic Competitors
![Page 11: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/11.jpg)
575klikes
51.9kFollowers
98.6kfollowers
1795 Subs
47.9m likes
9.2mfollowers
8.53mfollowers
612k subs
926k 193k 656k 4308
Social Media Survey
![Page 12: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/12.jpg)
Target Audience
Primary TG Secondary TG
18 to 35yrs
Mumbaikar
Maleearns >
50k
11 to 14 yrs
Mumbaikar
Boys &
GirlsDependent
![Page 13: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/13.jpg)
Buyer Personae
Mr.AjinkyaShinde
Aditi Mahajan
26 yrsMale
Works at KPMG
Earns 18l per annum
13 yrsFemale
Studies at kendravidyala
ydependent
![Page 14: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/14.jpg)
SEO
![Page 15: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/15.jpg)
Continued
![Page 16: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/16.jpg)
Continued
![Page 17: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/17.jpg)
Continued
![Page 18: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/18.jpg)
Continued
![Page 19: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/19.jpg)
Mobile View
![Page 20: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/20.jpg)
Top 10 Keywords
![Page 21: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/21.jpg)
Moodboard - Brand Logo & Colours
![Page 22: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/22.jpg)
Moodboard- Fonts
![Page 23: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/23.jpg)
Content Bucket
GIFsFreekicksDribblespenalties
Videos
Player HL’sMatch HL’sOn this day
Hl’sCreatives
Upcoming games
Live scoresPost game
updates
Blogs
The journeyHistoric ISL
games
![Page 24: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/24.jpg)
Campaign 1-#Dizzyshootout
Like,Comment,Share the post with
#Dizzyshootoutand tag 2 friends to enter contest!
![Page 25: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/25.jpg)
Campaign 1-#Dizzyshootout
Like,Comment,Share the post with
#Dizzyshootoutand tag 2 friends to enter contest!
![Page 26: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/26.jpg)
Campaign 1-#Dizzyshootout
Like,Comment,Share the post with
#Dizzyshootoutand tag 2 friends to enter contest!
![Page 27: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/27.jpg)
Campaign 2-#guessaway
![Page 28: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/28.jpg)
Campaign 3-#trainwithyourstars
InstaLive-
video
E-mailcampaign
![Page 29: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/29.jpg)
E-mail Marketing
•Obtain E-Mail id’s from campaign 3 and send Tournament pics (Email 1) with “subscribe to insider list” button
•(Email2)if not opened: 1 week follow up with MCFC action videos and subscribe to MCFC Insider list
•(Email3)if opened and subscribed: send Insider content with MCFC original merchandise and personalized merchandise on sale
•(Email4)if opened and not subscribed: 1 week later follow up - you're missing out on hot team gossip! subscribe to get MCFC Insider content!
•(Email5)after opened and subscribed: follow up with Insider news and MCFC action videos with option to buy merchandise on the email
![Page 30: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/30.jpg)
E-mail Marketing
Email 1(Tournament pics)
Email 4(1w follow-up)
Email 2(1w follow-up with videos)
Email 3(Insider content)
Email 5(Purchase merchandise)
![Page 31: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/31.jpg)
Blog Topics
•F&F - Fashion & Football
- how football jerseys have changed over time- MCFCs aesthetically pleasing jersey
•Iconic ISL matches - Epic turnarounds- last minute drama
![Page 32: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/32.jpg)
Blog Topics
•F&F - Football and Fitness- fittest footballers and their secrets
- is football is good for your health? Science backed results
•#ISL Grassroots - Scouting the future of India- ISL Grassroots and its origin story- Encouraging girls as well to take up football
![Page 33: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/33.jpg)
Influencers•Football paradise
-Facebook - 115k likes , twitter - 21k followers ,insta - 1k followers
- won best blog at international football blogging awards 2016
•Goal.com-facebook- 1.2m likes ,twitter-38.9k followers, insta -1.2m
followers
![Page 34: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/34.jpg)
Influencers
•Outside of the boot- facebook -25k likes, twitter -16.5k followers, insta - 257
followers-intensive analysis and detailed match stats
•Beer biceps-Facebook -52k likes, youtube -166k subs, insta -32.4k
followers-mumbai based fitness blogger
![Page 35: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/35.jpg)
Influencers
•mumbai foodie-facebook -16k likes, twitter -7k followers, insta -244k
followers
-fan base strongly resonates with target audience
![Page 36: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/36.jpg)
Media Planning
![Page 37: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/37.jpg)
Media Planning
![Page 38: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/38.jpg)
Media Planning
![Page 40: Digital Marketing Strategy by Yashmeet Monga-Mumbai city FC](https://reader034.vdocument.in/reader034/viewer/2022051318/5a6733a17f8b9a453d8b4f81/html5/thumbnails/40.jpg)