digital marketing strategy for jaypee group
TRANSCRIPT
DIGITAL MARKETING STRATEGY FOR JAYPEE GROUP
MAYANK CHOWDHERYVIKAS YADAV
MEGHNA GUPTASURRENDRA SARRAF
SEBHI SHAMI
ABOUT THE COMPANY• Type - Public• Industry - Conglomerate• Founded - 1979• Founder - Jaiprakash Gaur• Headquarters - Noida, India• Revenue - 138.31 billion (US$2.1 billion) (2013–14)• Number of employees – Over 80,000• Website - www.jalindia.com
DIGITAL MARKETING• Marketing activities done over the internet using digital
devices.
• Why digital marketing:Future of marketingCost effectivePerformance orientedWide reachAdd an extra outletEliminate wasteful expenditures
BREAKDOWN BY LOCATIONS
BREAKDOWN BY DEVICES
TOP SEARCHED KEYWORDS
Lets Narrow Down..REAL STATE
HOTELSHYDRO POWER SPORTSEDUCATION HEALTH
CARE
REAL ESTATE & HOTELS
VISIBILITY
OWNEDPAID
EARNED
ENGAGEMENT
Making your visitors do some activities.Bring visitors back.
Making visitors navigate.
SOCIAL MEDIA MARKETING
FACEBOOK PAGES..
FACEBOOK ADS..
EMAIL MARKETING
GETTING EMAIL ADDRESSES
BULK EMAILS
AUTO RESPONDERS
MOBILE MARKETING
CREATING MOBILE WEBSITE
SMS MARKETING
CREATING MOBILE APPLICATIONS