SAVING ONE LIFE AT A TIME SINCE 1896

CHOOSE ADOPTION

SPONSOR AN ANIMAL

Digital Marketing Strategy for HSHV By: Kaitlyn Zarkis

HSHV’s Challenges

“Only shelter in Washtenaw County that cares for all types of unwanted, injured, lost, stray, abandoned & abused animals” –hshv.org

“Helps over 10,000 dogs, cats, rabbits & other small animals per year” –hshv.org

501(c)3 nonprofit organization

2012 budget cut, cut their budget in half

$500,000 → $250,000

Given $180,000 to perform Animal Control duties

$ 500,000 → $430,000

A lot of responsibility → More responsibility with less money

HSHV’s Budget

All social media sites used will be FREE!

This allows funds to be used for:

Animals’ food, housing & medical care

Daily operating costs of HSHV

HSHV’s Goals

More animal adoptions

Increase in donations

Bigger presence on social media

HSHV’s Facebook

Create event pages

Post pictures of adoptable animals

Share “happy tails” stories

Build a relationship with community

HSHV’s Twitter

Feature at least one adoptable animal each day

Live tweet at events

Tweet about adoptions as they occur during the day

HSHV’s YouTube

Post videos of animals available for adoption

Highlight animal’s tricks

Show animal getting along with others

Try to do this in two minutes or less

Post videos to Twitter, Facebook & website

HSHV’s Timeline to Evaluate Success

Will evaluate success every month for the first year

After the first year, will evaluate success every year

HSHV’s Petfinder & Adopt a Pet

Upload animals’ profiles to these sites

Generates more potential adopters

Creates awareness for HSHV

HSHV’s Evaluation of Success

SUCCESS =

Increase number of adoptions each month

Increase amount of donations each month

Increase event attendance each year

All Animals Pictured Need a “Fur”ever Home Visit hshv.org