digital marketing strategy - pixeld...your digital marketing strategy is the series of actions that...
TRANSCRIPT
Digital Marketing StrategyNathan George
Pixeldwww.pixeld.com.au
Facebook / Instagram / Twitter / Snapchat@pixelddigital
Hashtag#askpixeld
Nathan George
#askpixeld or @pixelddigital
NUP
NOPE
What is a digital strategy?
Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing.
#askpixeld or @pixelddigital
Who does it best
#askpixeld or @pixelddigital
, now?
Why digital marketing?
• Cost
• Speed
• Data
#askpixeld or @pixelddigital
BackgroundJob? Career Path? Family?
DemographicsMale or female? Age? Income? Location?
IdentifiersDemeanor? Communication preferences?
GoalsPrimary goal? Secondary goal?
ChallengesPrimary challenge? Secondary challenge?
What can we do?To help persona achieve goals and overcome challenges
Real quotesAbout goals, challenges
Common objectionsWhy wouldn't they buy your product or services
PitchSell the persona on your solution
Buyer Personas
NameGive the person a name
#askpixeld or @pixelddigital
Identify goals
• Alignedwithbusinessgoals
• Measurable
• Notjustmoney
#askpixeld or @pixelddigital
• Audityourexistingcontent
• Identifygapsinyourexistingcontent
• Createacontentcreationplan
Owned media
#askpixeld or @pixelddigital
Earned media
• GoogleAnalytics
• Reviews
• SocialMedia
#askpixeld or @pixelddigital
Paid media
• GoogleAdwords
• PaidFacebookAds
• Sponsoredposts
#askpixeld or @pixelddigital
Map out your actions
• Personas
• Goals
• Media
#askpixeld or @pixelddigital
Video Content
#askpixeld or @pixelddigital
Almost50%ofinternetuserslookforvideosrelatedtoaproductorservicebeforevisitingastore.(Google2016)
#askpixeld or @pixelddigital
Equipment
• CanonM6~$1200
• Phone
• Tripod
#askpixeld or @pixelddigital
Facebook Video
#askpixeld or @pixelddigital
Instagram Apps
Hyperlapse Boomerang
#askpixeld or @pixelddigital
Written Content
#askpixeld or @pixelddigital
Companiesthatpublished16+blogpostspermonthgotalmost3.5Xmoretrafficthancompaniesthatpublished0-4monthly
posts.(HubSpot,2015)
#askpixeld or @pixelddigital
B2Ccompaniesthatblogged11+timespermonthgotmorethan4Xasmanyleadsthanthosethatblogonly4-5timesper
month. (HubSpot,2015)
#askpixeld or @pixelddigital
Blog tips
• Long,descriptiveposttitles
• Morewordsthebetter
• Userichmediaandpostformatting
#askpixeld or @pixelddigital
Transcription
• Revwebsiteandapp
• Transcribevideos
• Dictatecontent
#askpixeld or @pixelddigital
Search Engine Optimisation
#askpixeld or @pixelddigital
50%ofsearchqueriesarefourwordsorlonger.(WordStream,2016)
#askpixeld or @pixelddigital
Technical Content Links
! " #
#askpixeld or @pixelddigital
Hosting
• Speed
• HTTPS
• Domains
#askpixeld or @pixelddigital
#askpixeld or @pixelddigital
700,000,000
#askpixeld or @pixelddigital
#?
#askpixeld or @pixelddigital
OnInstagram,photosshowingfacesget38%moreLikesthanphotosnotshowingfaces.(GeorgiaInstituteof
Technology,2014)
#askpixeld or @pixelddigital
5PMonWednesdays Mayfair
SharetoFacebook
*Only4timesaweek
#askpixeld or @pixelddigital
Facebook Advertising
#askpixeld or @pixelddigital
Facebook Ad Targeting
• Demographics
• Interests
• PurchasingBehavior
#askpixeld or @pixelddigital
Experiment
#askpixeld or @pixelddigital
Thank you
#askpixeld or @pixelddigital