digital marketing: the small business edition
TRANSCRIPT
Digital Marketing: The Small Business Edition
o Websites
o SEO
o SEM
o Social Media
o Email Marketing
o Other Aspects of Digital Marketing
Digital Marketing Consists Of:
WEBSITE
o Users should know what you do within 3-5 seconds of entering your site
o Visually Appealing
o Easy to Navigate
o Calls-To-Action
o Contact Form
o Responsive Design
What Makes a Good Website?
SEO
SEO Basicso 1. Identify Keywords - Find out what keywords are being
used by people searching online – Google Keyword
Planner.
o 2. Use Keywords in your website.
o 3. Get Backlinks - Get links to your website from other
credible relative websites, these are like votes in Google’s
eyes.
o Measure Results – You cannot improve what you do not
measure.
Where To Use Keywordso Page Titles & Descriptions
o Website Content
o Blog Posts
o Image Names & Alt Text Tags
o Company Descriptions on other sites
BacklinksWhy are they important?
o Google Counts Them As A Vote Or Citation
o Should Be Related To Your Site
o The Site With The Most (good) Backlinks Wins
Where do you get backlinks?
o Online Niche Directories
o Comments On Other Blogs
o Online Press Releases
o Marketing Articles & Guest Posts
o Social Media
SEM
“Search engine marketing (SEM) is a form of
Internet marketing that involves the promotion
of websites by increasing their visibility in
search engine results pages (SERPs)
primarily through paid advertising.”
Search/Shopping
Display/Video (Preroll)
SOCIAL MEDIA
Social Media Basicso Be where your customers are
o Don’t try to be on too many
platforms if you can’t keep up
o Always be testing and
optimizing
o Don’t be too “salesy” and
engage with users
o Add new blog posts so you
have more to talk about
• Pay to be seen
• Many platforms are favoring paid social media (ex:
Facebook is making it harder for organic content to be
seen)
• An opportunity to be seen by more people and faster
than organic
• Should be used alongside organic posting
• Demographics and interests can be used effectively
Paid Social Media
EMAIL MARKETING
o You are 6x more likely to get someone to click-through to your
website via email than you are from Twitter (source).
o People are more likely to be interested in your message
because they have allowed you to email them. (Can-Spam
Law)
o The beginners Guide To Email Marketing
Why Email Marketing?
OTHER
o Ecommerce
o Blogs
o Apps
What else is there?
ABOUT DESIGN & PROMOTE
• For more than 8 years we have been creating engine optimized
websites that convert more visitors into customers.
• When you work with us, you work with a team of experts in
graphic design, marketing, search engine optimization and
social media.
• View our portfolio here.
GET ON OUR LIST!www.designandpromote.com/our-seminars/
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