digital marketing trends, 2015 · 2020. 1. 1. · discontent marketing video ‘games’ mid-2015...
TRANSCRIPT
Digital Marketing Trends, 2015
Christopher S. Penn, @cspenn | cspenn.com
Agenda What’s Now: 4 Big Trends 1. Discontent Marketing 2. Broadcast Social 3. Video ‘Games’ 4. Make It Stick Winners and Losers What’s On Your Mind?
Discontent Marketing
Discontent Marketing
Discontent Marketing
Evo
lutio
n oc
curs
from
bo
ttom
to to
p Strategy Why
Tactics What
Execution How
Discontent Marketing
Broadcast Social
Broadcast Social
Broadcast Social
Broadcast Social
Video ‘Games’
Video ‘Games’
Video ‘Games’
Make It Stick
Make It Stick
Make It Stick
Make It Stick
Winners and Losers
Broadcast Social
Make It Stick
Discontent Marketing
Video ‘Games’
Mid-2015 Social Media Trends
@cspenn | christopherspenn.com
We still haven't figured out content marketing, which is largely because we still haven't figured out content marketing measurement.
We've given up all pretense of social being anything other than a broadcast channel; change your strategy to mirror the reality.
Everyone is jumping into video, but resist the urge to make video one-size-fits-all; instead, customize for each platform's strengths.
Algorithms from SEO to email to social reward bringing back users; be proactive in bringing users to reap the rewards of algorithm favoritism.
Winners and Losers
Broadcast Social
Make It Stick
Discontent Marketing
Video ‘Games’
Mid-2015 Social Media Trends
@cspenn | christopherspenn.com
We still haven't figured out content marketing, which is largely because we still haven't figured out content marketing measurement.
We've given up all pretense of social being anything other than a broadcast channel; change your strategy to mirror the reality.
Everyone is jumping into video, but resist the urge to make video one-size-fits-all; instead, customize for each platform's strengths.
Algorithms from SEO to email to social reward bringing back users; be proactive in bringing users to reap the rewards of algorithm favoritism.
Supplementary Text
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Attributions ● Compass image by Calsidy Rose on Flickr:
https://www.flickr.com/photos/calsidyrose/4925267732/ ● Black icons by Flat Icon: http://www.flaticon.com/packs/
Questions?