digital marketing trends 2016 : video production
TRANSCRIPT
DIGITAL MARKETING TRENDS 2016: VIDEO
PRODUCTION
Social platforms are
now adapting to support their
own native video
MORE AND MORE VIDEO
With social platforms adapting to support their own native videos, online viewers are growing at an astonishing 60% per month – this is set to only increase throughout 2016.
As online video now accounts for 50% of all mobile traffic, marketers will need to create better and personalised content in order to connect with their audience.
AUGMENTED REALITY
The new year will see major development for augmented reality.
Augmented reality offers a live view of elements that are computer-generated such as sound, video, graphics or GPS data overlaying the physical world with the virtual.
As more applications and wearables are released within the new year, expect to see businesses showcasing new and innovative ways to market themselves.
VIDEO CONTENT WILL BE KINGWhilst content will continue to dominate digital marketing in the new year, we will see a rise in the number of videos being used by brands in their marketing strategy.
The growth of video content, will have marketers thinking about how to develop the relationship brands have with their customers.
Creating a video that entertains the viewer will see better results than those with video content based solely on a particular product.
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