Digital trends: Advertising, content &
commerce
# 1: Its all about Mobile
#2 India will be the next Valley
#3 : Brand Advertising = Programmatic
# 4: Performance advertising will rule the roost
#5 : Mobile advertising = Transactional
# 6: Video consumption & advertising will skyrocket
#7 : Content consumption – off deck
#8 : On Demand services will keep scaling
# 9: User data - exploitation
# 10: Newer problems newer solutions
# 11: Ultimately Experiences and not Brands