Digital Marketing

By Partha Deb Nath, CEO of CronyCo Network, Contuct Us:01759863674

Master Trainer of LEDP

What is Digital marketing ?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing tools

Career opportunities

Team member of Digital Marketing Team;Digital Marketing Agency;E-commerce Industry;Software IndustryFreelancing @ marketplaceAffiliate marketer

Lets Start to get knowledge

Content Marketing

Social Media Marketing

Search Engine Optimization

Affiliate Marketing

Email Marketing

Video Marketing

What is content marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. The key word here is “valuable.”

What is social media marketing

• Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Search Engine Optimization

Affiliate Marketing

Email Marketing

Video Marketing

Definition of content marketing

Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action

Why content is king?

Introduce with different types of content

ArticleImage contentVideo ContentSlide ContentAudio Content

Introduce with some content marketing platform

Blogging

personal blog company blog guest blog free blog

Some Bangla Blog List

•http://www.techtunes.com.bd•http://jakir.me/•http://shikkhok.com/•http://banglatutorialpoint.com/

Some Social Media List

Facebook, linkedin, google plus, medium, Pinterest

For Video Content

YoutubeVimor

For the Content Share Site

Slideshare.net

For Audio Share

Soundcloud.net

what is page authority(PA)

Page Authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. It is based off data from the Mozscape web index and includes link counts, MozRank, MozTrust, and dozens of other factors.

What is domain authority(DA)

Domain authority is a measure of the power of a domain name and is one of many search engine ranking factors. Domain authority is based on three factors: Age, Popularity, and Size. SEO gurus Moz can be credited with the metric known as DA or domain authority

Article Written

Learn more about Great Article Factor

Article length [500 words ]Introduction =10%Middle =80%Conclusion=10%

• Use bullet point • Use active voice • Use I ,we and you • Use examples• Use short sentences • Start boldly • Use Graphics (Chart , Diagram , image, video) • Teach your readers something • Create a “how to post or video”• Make a bulleted or number list • Structure your content • Ask Questions • Tell a story

Keywords use in

• URL• Page title • Image file name• Body text • Page heading• Image alt attributes • Bold text

Keyword Densities3%

But best is use it body contenet 1.5%

Some tolls information

Title making tolls

• http://www.contentforest.com/ideator• http://coschedule.com/headline-analyzer

• Ezinearticles.com =Get article from hare • webpagefx.com/tools/read-able = readable checker • Hemingwayapp.com = best readable checker • App.Grammarly.com = check your article grammar • Deeperweb.com = Get hare all type of article from hare• smallseotools.com

The result 0.5 is the best

Majestic.com = competitor SEO info Trust flow % CIITIONFLOW =Trust

Video

• http://studio.stupeflix.com• https://www.powtoon.com/storyboard/• animoto.com• https://goanimate.com/• http://www.videoscribe.co/• http://explaindio.com/fe/• http://videomakerfx.com/

Link Building ?

Guest Blogging

Finding relevant blogs/web sites ,who allow guest posting

Keyword + “write for us”

Plan of Content Marketing Strategy

• What are your Goals ?• What are Competitors Doing ?• What are Activities have you used ? • Consider Audience Perspective ?• Which Channels will you use ?• Create Optimized titles ?• MAP out your titles ?

Measure success of content marketing based on audience feedback

Response readers

The End