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TRANSCRIPT
Digital Marketing University
– outthink limitations
Eric Yeo
Country General Manager
IBM Vietnam
Marketing
IT at the forefront
Redefining the roles of CMOs
• Globalisation
• Productivity
• Social
• Digital
• Millennials
• …
Social
Big Data
Digital
Security
Nature of Customer Relationship
IT moving from back office to front lines
Nature of Customer Relationship
?
Engaged
Empowered
Connected
CRM
Social Media
Big Data DIGITAL
Customer
Centricity
Nature of Customer Relationship
IT moving from back office to front lines
= 15.000.000.000.000.000 bytes
15 Petabytes
Data created a day
• New level of marketing optimization
• Building systems of engagement
• Addressing policy issues
© IBM Corporation 24
Reshape the customer experience
Re
sh
ap
e th
e o
pe
rating
mo
de
l
Value proposition focus
Va
lue
de
live
ry f
oc
us
• Work on expectations
Remake your organization for the future – with IBM
• Address issues
• Set agenda
© IBM Corporation 25