OVERVIEW OF DIGITAL

MARKETING

SEOSEMSMOSMMPPMEMMMBMVMOMCM

WEB ANALYTICSNEWSLETTER

DIGITAL MARKETING

DIGITAL MARKETING• SEO – SERACH ENGINE OPTIMIZATION• SEM – SEACH ENGINE MARKETING• SMO – SOCIAL MEDIA OPTIMIZATION• SMM – SOCIAL MEDIA MARKETING• PPM – PULL OR PULL MARKETING• EM – EMAIL MARKETING• MM – MOBILE MARKETING• BM – BLOGGING MARKETING(CONTENT MARKETING) • VM – VIRAL MARKETING(SPAM MARKETING)• OM – ONLINE MARKETING• CM – CHANNEL MARKETING• WEB ANALYTICS• NEWSLETTER

SEARCH ENGINE OPTIMIZATION• SEO has to do with optimization techniques for the purpose of achieving higher rankings in Search engines. It has two major components: On Page SEO and Off Page SEO.

ON-PAG

E

OFF-PAG

E

SEO

FOCUS of SEO•Duplicate Content •Short URL with name or ID•Keyword•Optimizing website•Link Building•Everyday Submission•Submission•Reporting using Rank tool

SEARCH ENGINE MARKETING

• It is better known as Paid Search. In this process paid adverts are typically placed to the right or above of the ‘organic’ search results. The cost will depend on the competitiveness of the keyword you’re bidding on.

SMO & SMM• It is all about managing a brand’s image across multiple social channels including Twitter, Facebook, Pinterest, Linkedin and many others. This type has become greatly popular, mature and complex over the last few years.

PULL & PUSH MARKETING• PULL MARKETINGPull digital marketing technologies include the user having to seek out and directly pull (select) the content, often via web search. Web site or blogs and streaming media are good examples of this. In these examples, users have a specific link (URL) to view the content.

"Getting the customer to come to you”• PUSH MARKETINGPush digital marketing technologies include both the marketer (message creator) and the recipients (the user). SMS, Email, RSS are examples of push digital marketing. In these examples, the marketer has to push (send) the messages to the users (or subscribers) for the message to be received.

"Taking the product to the customer"

EMAIL MARKETING & NEWSLETTER• it includes delivering personalized or targeted messages at the correct time. For example, brands like Amazon, Flipkart, etc. deliver emails that are tailored to meet the user’s requirement.

BLOGGING or CONTENT MARKETING• Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.• Popular Blogs – Wordpress, Pinterest, digg, tumblr etc.,• Blogging Marketing is a service that will help boost your blog’s popularity leading to improved traffic and higher quality readership.

VIRAL MARKETING• Viral marketing is defined as “marketing techniques that seek to exploit pre-

existing social networks to produce exponential increases in brand awareness, through processes similar to the spread of an epidemic”

• “Word of Mouth Marketing”• Viral marketing refer to marketing technique that use pre-existing social

networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses.

ONLINE MARKETING• B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. • Example : E-commerce, E-trading, E-learning

CHANNEL MARKETING• B2B, which stands for business-to-business, is a process for selling products or services to other businesses.• https://www.youtube.com/my_videos?o=U

MOBILE MARKETING• Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.• Various types of mobile marketingApp-based marketingIn-game mobile marketingQR codesLocation-based marketingMobile search adsMobile image adsSMS

BYVasanthapriya Selvan

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