digital marketing(1412)
TRANSCRIPT
Digital Marketing
…providing Fully Integrated Environment to provide customers
with seamless buying experience that aligns with their individual preferences…
Today’s buyers are demanding more choices in how they learn about, shop for, purchase and use
Products & Services
Interested in Consultative Interactions…
…that offer a mix of Social media, Web channels, Mobile,
email & other interactive channels…
Trends
Capture value, Measure results
Deliver Value to empowered customers
Foster lasting Connections
Market Demand & Challenges
Integrated Sales & Marketing
Closed loop marketing Automation
Centrally managed Multi-Channel communication
Real-time Analytics
Manage leads, Collaterals, eMail Campaign Templates
Mediums
Online eMails SMS/MMS
Radio TV Mobile & Tablets
Mapping
Mapping
HCL Digital
Marketing Services
Digital Ad Operations
Digital Campaigns
Marketing Communication Services
Digital Campaigns
Campaign
Attempt to communicate a message with specific business goals
(increase revenue, leads, customer adoption, etc) to targeted audience over a particular time period
Planning & Designing Communicating Message to Target AudienceAnalytics & ROI Measurement
Marketing Communication
Customer / Internal Communication
Creative Design Service
Direct Marketing
Tele-Marketing
Email Marketing
Research Support
Promo Design
Creative Design Stall & Standees Design
Notification E-mailer
Advertisement Design
Newsletter & eNewsletter
Training material
Power point presentations
Creation of sales collateral
Trade Shows
Micro-site for events
Flash to video conversation
Posters&Handouts& Brochures
Branding
Print & Digital Image Preparation
Image CutoutsMultimedia
Web DesignFlash Animation &
Presentation
Video
Online Campaigns
Web Services
Website & Micro-site
Analytics/Media Monitoring & Analysis
Social Media- Management &
Analysis
Digital Marketing
Digital Ad Operations
Inventory & Insertion order management
Campaign setup in ad servers & handling 3rd party ad tags
Handling CPM, CPC, CPL revenue model campaigns
RichMedia ad campaign implementation
Post campaign analysis and reporting
Setting media objectives in light of marketing & advertising objectives
Developing a media strategy for implementing media objectives
Designing media tactics for realizing media strategy
Proposing procedures for evaluating the effectiveness of the media plan
Monitoring performance of the campaign
Analyzing performance reports to monitor campaign delivery
Implementing changes to improve the performance
Reporting campaign performance and delivery reports to stake holders
Media Planning
Ad Trafficking
Campaign Analysis & Reporting
Services Snapshot
Service Snapshot
Creative Services
Localization Services
Templatizing
Analytics Service
Segmentation & Targeting
Tracking & Reporting
Editing Services
Content Services
Service Umbrella
HCL Experience
Digital Campaign Management
Scope
Customer Targeting Target Group Analysis Campaign Setup
Design Create digital content Content Management
Campaign Management
DB Management & Reporting Monitoring database Campaigns Reporting
Key Highlights
One campaign management Hub Supporting 20 Countries
Multi lingual promotions
Targeting 2 Campaigns per week for each country
Handling Campaigns for Acquisition , Promotions & Retention
Key Benefits
Single production hub for multi language campaign management across different geo’s
98% Email deliverability rate while 6% Campaign conversion rate for prospect Promotions
Re-usage of creative to reduce cost and standardization
Our work Samples…
Case StudyOne of the largest Magazine Publishers in the World
14
End 2 End Online Campaign Management
Scope
Web Analytics
Ad Operations & Ad Traffic Coordination
Forecasting of Impressions available on portals
Campaign QA
Optimization of impressions to overcome or recover the Under/Over delivery of campaigns
Campaign Uploads - advertisements into DART tool as per the specs and instructions from advertisers
Campaign Management
Latest addition – new service line Traffic Coordination
Client Benefits
Maintained 100% SLA on all the activities though most of the activities were new in the initial stage
Received numerous client appreciations for handling TSS which is a huge task
Have identified the opportunity of adding one more FTE, which is on hold from client end
Productivity gains: 50%
Efficient off-shored support has enabled increase in repeat clientele (and ad revenue) for SIM, approx 60% in 2010 v/s 40% in 2008
5/5 in C-SAT surveys for last 2 years
Almost defect free delivery for 4+ yrs; 99% on Accuracy and 99% on TAT
Engagement on the expansion mode. Latest addition – new service line Traffic Coordination
Our work Samples…
Case StudyLeading Publisher of Automobile Advertisement Portals in USA & Canada
Dashboard
47 Different OEMS
110,000 Retail Stores
18 Mn Unique Visitors/month
93 Mn Page Views/month
91 Websites
Key Highlights
15
Ad Campaigns & Digital Product Support
Scope
Set up and maintain display advertising campaigns on the range of Digital Products
Technical Support for online display ad operations products and other Display Products
HCL Differentiator
Integrated Capability
Rich Digital Publishing Experience
Tools and Platforms
Dedicated New Media CoE
Client Benefits
Created a new quality framework for service delivery
Consolidation of a fragmented vendor ecosystem
Our work Samples…
Case StudyOne of the largest Internet Products & Services company in World
Dashboard
16
Thanks