Digital Mass Media

What is New Media?

• Today we are in the middle of a new media revolution – the shift of all culture to computer-mediated forms of production, distribution, and communication.

• Technological

• Economic

• Cultural

Media Convergence

• How has the internet/social media changed the way we produce and consume:

• Print (Newspaper and Magazine)• Television• Radio• Film• Advertising

Long Tail vs. Short Head

Social Media

Vine and Instagram

Difference with Traditional Media

Traditional• One to many

• Filter, then publish

Digital• Many to many

• Publish, then filter

How are media habits changing?

• Choice-More options

• Conversation-many ways to communicate.

• Curation-organize your own content

• Creation-user generated content

• Collaboration

Prepares the graduate to work in multiple platforms for print, broadcasting and web

Builds oral and written communication skills and the ability to think critically

Emphasizes the development of news gathering, writing, reporting and production skills

Requires students to select an area of interest and develop a professional portfolio. Internship or practicum required

Mass Communication Degree

Emphasizes integration of marketing, advertising, public relations, event management, and corporate communication into the development of persuasive campaigns

Builds oral, written and graphic skills and the ability to think critically

Requires students to take courses in both mass communication and business

Requires students to take an internship and build a portfolio of professional work

Integrated Marketing Communication Degree

Courses in Digital Mass Media

• MCOM 241 Media Writing• MCOM 226 Multimedia Storytelling and Production• MCOM 342 Advanced Reporting and Writing• MCOM 346 Television Production• MCOM 441 Reporting Public Affairs• MCOM 333 News Editing• MCOM 349 Advertising Copy and Layout• MCOM 471 Public Relations Writing and Production

Multimedia Storytelling MCOM 226

• Introduces basic writing and production skills for effective multimedia storytelling.

• Audio slideshows• Infographics• Video• Podcasts

Infographics

• Visual representations of information, data or knowledge.

Shatesha ScalesWeb Producer Fox Charlotte

I assist the Web Producer and Digital Sales Specialist with maintaining and selling the FOX Charlotte website. I work closely with the web producer to research and help expand the sites presence in social media outlets. I assist the Digital Sales Specialist with brand development and new site implementations.