digital media and foodprocessing.com audiencechemical processing • control • control design •...
TRANSCRIPT
CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY
2020 MEDIA PLANNER
DIGITAL MEDIA AND FOODPROCESSING.COM AUDIENCE
Branding/Awareness Engagement Thought
LeadershipContent
Customization Lead Generation
Website Advertising X X
Website Advertising Welcome Ad X X
Native Advertising X X
E-Newsletters X X
Single Sponsored E-Newsletters X X X
eHandbooks X X X X X
Special Reports X X X X X
White Paper Alerts & Digital Solutions X X X X X
Webinars X X X X X
Advanced Lead Service Programs X X X X X
Video Fundamentals X X X X X
Video Marketing Campaign X X X X X
With a large and diverse digital audience – including purchasers, decision makers, influencers, and top executives – FoodProcessing.com reaches out to every level and niche of the food and beverage industry.
Our digital reach includes:• More than 100,000 visitors per month to
FoodProcessing.com• More than 50,000 subscribers to Food
Processing’s digital products.
FoodProcessing.com delivers the most monthly unique visitors and average page views of the audited food & beverage industry web sites. 149,000+ Average Page Views per Month* 63,000+ Average Users per Month*Source: *December 2018 BPA Brand Audit Statements
2020 MEDIA PLANNER
WEBSITE ADVERTISINGDIVERSE AD UNITS, FLEXIBLE COSTS, SUPERIOR PERFORMANCE
LEADERBOARD
MEDIUMRECTANGLE
HALF-PAGE
• 728 x 90 pixels• 40k file size limit• Animation
• 300 x 250 pixels• 40k file size limit• Animation, rich media acceptable
• 970 x 250 pixels• 60k file size limit• Animation
POSITION CREATIVE AVAILABILITY CPM *
Leaderboard 728x90 pixels; 40k file size limit; animation, rich media acceptable Current $120
Medium Rectangle 300x250 pixels; 40k file size limit; animation, rich media acceptable Current $120
Billboard 970x250 pixels; 60k file size limit; animation, rich media acceptable Current $120
* Cost per thousand impressions, gross rates
CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY
CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY
2020 MEDIA PLANNER
FoodProcessing.com’s BEST performing ad.FoodProcessing.com’s BEST performing ad.
This exclusive position appears ‘run of site’ on any page a user enters whether they arrive as direct traffic, organically or any other method.
The Welcome Ad is a 640 x 480 unit that sits in the middle of a white screen that covers the entire page for a few seconds, with your branding and message the only thing visible (users can close the ad at any time).
Why Use a Welcome Ad?Why Use a Welcome Ad?Because it’s the only thing visible on the screen for up to eight seconds, the Welcome Ad offers an unrivaled blend of features:
• It’s the most exclusive branding and awareness opportunity of any ad position on our site.
• The ad does not compete for any ‘share-of-voice’ on the page.
• It’s usually our strongest performing ad unit typically ranging between 1.00% – 2.00% CTR.
Welcome Ad Specifications: Welcome Ad Specifications: • 640 x 480 pixels. • File format is JPG, PNG, or GIF. • 60k file size limit. • We reserve the right to approve all ad copy for the unit to conform to Putman
Media standards.
Price:Two-week ROS package with 10k guaranteed impressions:
$4,118 gross
One-month ROS package with 20k guaranteed impressions:
$6,835 gross
THE THE FOOD PROCESSINGFOOD PROCESSING ‘WELCOME’ AD: ‘WELCOME’ AD:
Dominant Branding, Superior PerformanceDominant Branding, Superior Performance
WEBADVERTISING
CHEMICAL PROCESSING • CONTROL • CONTROL DESIGN • FOOD PROCESSING • PLANT SERVICES • PHARMA MANUFACTURING • SMART INDUSTRY
2020 MEDIA PLANNER
WEBSITE ADVERTISING SPECS
Standard Ad Units (gross rates per thousand impressions)
Medium Rectangle: $120
Leaderboard: $120
Billboard: $120
Welcome Ad: $4,118/2 weeks
AVAILABILITY CURRENT CURRENT CURRENT CURRENT
PLATFORMS SERVED DESKTOP & MOBILE DESKTOP & MOBILE DESKTOP & MOBILE DESKTOP
Dimensions
(WxH in pixels)300x250 728x90 970x250 640x480
Maximum Expanded
DimensionsExpansion not allowed for these units
Maximum File
Load Size40 KB 40 KB 40 KB 60 KB
Maximum Animation
Frame Rate24 fps 24 fps 24 fps 24 fps
Maximum
Animation Length 15 fps 15 fps 15 fps 15 fps
Maximum
Video LengthVideo not allowed for these units
Audio Initiation Must be user initiated (on click: mute/un-mute); default state is muted
Hot Spot Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.
Z-Index Range 0-4,999 0-4,999 0-4,999 0-4,999
Formats JPG, GIF, PNG, HTML5 JPG, GIF, PNG JPG, GIF, PNG JPG, GIF, PNG, HTML5