digital media cluster action plan
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Example of my work.TRANSCRIPT
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Screen Image & Sound Cluster
Digital Media Innovation – A West Midlands Action Plan
Errin WG, Brussels 25Sept08
David Furmage
Digital Media Policy Lead &Screen, Image & Sound Cluster Manager
Regional Government, UK.
044 121 503 3397www.advantagewm.co.uk
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Presentation Outline..
Sector profile andCluster Activities
Innovation andNew Markets
EuropeanEngagement
Key Observations
Engage Industryin transformation
Opportunities inDigital Media
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Profile – West Midlands, UK
Population 5.3 million9% of the UK population
Birmingham, 2nd City only to London
Diverse mix of cultures
West Midlands is a UK leader in Digital Media
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Profile – Backing Digital Media
… DM=50,000 regionally, creative & cultural = 7.3% UK, 1.8m
Influences Everyone…leisure and lifestyle business & communications
Influences Everyone…leisure and lifestyle business & communications
£30m+ invested in sector£20m influenced to 2010
window of opportunity now!
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Regional Strengths in West Midlands…
20% UK Games Production
serious gamesUK hub, co-funded SGI, global thought leader
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Regional Strengths in West Midlands…
Film active region For production
Film active region For production
20% UK Games Production
Interactive mediaTop New media agencies
serious gamesUK hub, co-funded SGI, global thought leader
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Regional Strengths in West Midlands…
20% UK Games Production
Interactive mediaTop New media agencies
Talent. Higher education. Easy to reach. low costTalent. Higher education. Easy to reach. low cost
BIRMINGHAMmajor digital
hub for UK
MUSIC PRODUCTIONBirmingham top 5 global destination for diversity
serious gamesUK hub, co-funded SGI, global thought leader
Film active region For production
Film active region For production
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Sector & Cluster Activities
screen agency
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
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Sector & Cluster Activities
screen agency
IDM £1m+ SG Proof of concept,
demos, champions
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
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Sector & Cluster Activities
screen agency
£7m SGI HUB IDM £1m+ SG Proof of concept,
demos, championsresearch & business
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
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Sector & Cluster Activities
screen agency
£7m SGI HUB IDM £1m+ SG Proof of concept,
demos, champions
Eastside Birmingham
Creative Space, Hubs… Creative Space, Hubs…
research & business
up to £6b all partners
400-600 creative
businesses
12,000Students by 2012
£4m film £.6m dev
£1.2m convergence readiness
£5m Digital MediaCommercial innovation
cultural offer
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New Opportunities in Digital Media
£5m from AWM = £10m ring-fenced for the regionPart of which can be spent with partners
from the UK and abroad.
Commercial return, budgets £20K-£1.5m
£50m over 2 yearsNon televisionDigital Media
Channel 4 Commissioning Hub for 4IP in Birmingham
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New Opportunities in Digital Media
£5m from AWM = £10m ring-fenced for the regionPart of which can be spent with partners
from the UK and abroad.
Commercial return, budgets £20K-£1.5m
£50m over 2 yearsNon televisionDigital Media
people working together in new ways to creategroundbreaking
Ideas
Channel 4 Commissioning Hub for 4IP in Birmingham
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What is Digital Media?
Digital television, digital radio, internet and mobile
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What is Digital Media?
Digital television, digital radio, internet and mobile
Screen, Image & Sound ClusterAll ‘digital creative industries’
Film, television, animation, interactive media, games, radio, music, digital imaging
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What is Digital Media?
Digital new media includes…
Computer aided social networks
Pix
el Le
arn
ing
4IP at Channel 4 embraces
‘content or technologies allowing a more complex,
interactive relationship and allowing users to create, modify and comment on
content. Peer to peer and file sharing
technologies
Collaborative knowledge networks
On-line Journalism
and Broadcasting
Imagined and alternative life
networksImmersiveLearning
anything interesting
we’ve Missed..!
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idea Journey from seed to product launch
Crucial to engage with each business that wants to grow with a unique journey, others a clear way understanding…
…the journey
Engaging the Industry – client journeys
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idea Journey from seed to product launch
Business Link provides the glue to make these journeys more effective
SME Journey from start-up to maturity and growth
Information journey so knowledge can be accessed when its needed
understanding…
…the journey
.
Engaging the Industry – client journeys
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Engagement is more than Sign-posting Funds
Funds and Opportunities not enoughbusinesses must adapt & grow to exploit them
Business changeManagement, project, skills, recruitmentteam development, sales & marketing
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Engagement is more than Sign-posting Funds
Funds and Opportunities not enoughbusinesses must adapt & grow to exploit them
Transformational changeDigital convergence, helping traditional companies re-invent themselves
Business changeManagement, project, skills, recruitmentteam development, sales & marketing
Partnership brokering new collaborationsIdentifying industry trends
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10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
8 Test and demo
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Innovation and New Markets
MOST OF THE FUNDING WE’VE MENTIONED SO FAR IS HERE!
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10 At Market
Com
merc
ial &
VC
TLR - Technology Readiness Levels
9 Final proving
5 Validation-real
2 Concept/application formulated
4 Validation-lab
1 Basic Principles
3 Proving concepts
6 Prototype demo-lab
7 Prototype demo-real
Univ
ers
ity
TSB
Clu
ster
Inn
ovati
on
Inn
ovati
on F
un
din
gPro
of
of
con
cep
t
Dig
ital M
edia
Fund
Near
Mark
et
Inn
ovati
on
8 Test and demo
Innovation and New Markets
£1m
£10m+
£.75m
ACF
Film, DevelopmentOther Cluster
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European Engagement
CReATEresearch agenda CI/ITC
Innodealpioneers in funding
plus others..!
InnomediaNew funding model DM
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In Summary… Digital Media in West Midlands
UK leader in Digital Media
Channel 4 4IP opportunity to build on our strengths
Business transformation
European project engagement
Thinking ‘outside the box’
Welcoming international partnerships
Innovation and ‘At Market’ Strategies integrated